International Marketing: The Growth of Flipkart Market

Running head: INTERNATIONAL MARKETING
International marketing
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1INTERNATIONAL MARKETING
Report Tittle: The Growth of Flipkart Market.
Executive summary
The objective of preparing this report is to evaluate the market potentiality of Australia
for online shopping giant from India, Flipkart. In this report, the internal effectiveness and
efficiency of Flipkart are being discussed along with discussion on the external business factors
to be faced by them in doing business in Australia. Target market for Flipkart in the Australian
market is also analyzed and potentiality is being identified. With the help of the Porter five
forces analysis, this report concludes that Flipkart will have higher level of competitiveness in
the market in terms of substitute products considering the political and economic forces.

2INTERNATIONAL MARKETING
Table of Contents
Report Tittle: The Growth of Flipkart Market.................................................................................1
Introduction......................................................................................................................................3
Company background......................................................................................................................3
Determination of external business factors......................................................................................4
PESTLE analysis model..................................................................................................................4
Political........................................................................................................................................5
Economical..................................................................................................................................6
Social...........................................................................................................................................7
Technological..............................................................................................................................8
Legal............................................................................................................................................8
Environmental..............................................................................................................................8
Determination of the target customers.............................................................................................8
Industry competitiveness analysis.................................................................................................10
Conclusion.....................................................................................................................................13
Justification on the decisions.........................................................................................................13
Recommendations..........................................................................................................................13
Reference.......................................................................................................................................15

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