Flow Home Care Agency Ltd Assignment

<INSERT BUSINESS NAME>
FLOW HOME CARE AGENCY LTD
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Table of Contents
Section One.........................................................................................................................................................3
Section Two........................................................................................................................................................4
Section Three......................................................................................................................................................5
Section Four........................................................................................................................................................6
Section Five........................................................................................................................................................8
Section Six..........................................................................................................................................................9
Section Seven....................................................................................................................................................10
Section Eight.....................................................................................................................................................12
Section Nine......................................................................................................................................................13
References.........................................................................................................................................................16

Section One
Business Overview
1.1 Business summary:
The business named as Flow Home Care Agency Ltd will be care service provider in the UK which will
serve in the best manner possible to service users. Organisation will offer quality services to people which will
provide firm with good amount of profits in effective manner. The firm will be located at Chiltern District Area
(England)
and would provide care services to people quite effectually.
1.2 Business aims:
Main aim of Flow Home Care Agency Ltd is to effectively deliver High Quality and Reliable Personal
home care services
to people of UK so that they may be able to live healthy. The personal care including dressing and washing of
service users will be provided along with cooking and preparing meals. Firm will offer quality services to
people which will enhance customer's loyalty in effective manner.

Section Two
Products and services
2.1 Describe the core product/service you are going to sell:
The firm will provide superior quality of personal and reliable home care services to users of
such services which will meet firm's goals in effectual manner (Rahman and Zailani, 2017). The brand
identity of Flow Home Care Agency Ltd is “We Come We Touch We Care”. This clearly indicates that
healthcare business will provide personalised care services to people so as to enhance service users experience.
2.2 Explain your business’s product/service USP
The service USP of firm is to provide tailoring care services suiting needs of patients in the best manner
possible. It can be analysed that another USP is multi-language team will be tailored to impart quality services
to people so that they may be able to satisfy people quite effectively.
2.3 Describe any other product/service you are going to be selling:
Flow Home Care Agency Ltd will provide personalised care services along with washing and dressing
of people. Moreover, they will be helped with cooking and preparing meals. Hence, with these services, people
will become loyal towards firm.

Section Three
The market
3.1 Describe your typical customer:
The customers of Flow Home Care Agency Ltd will be categorised into forms such as Local Authorities
and service user purchasing home care in effective manner. It can be analysed that both of these customers will
the target market of business and it will be able to provide quality home care services in effective manner
(Chang and et.al., 2018).
3.2 Where are your customers based?
The customers of both the categories will be based from Chiltern District Area (England) which will
provide desired sales in effectual manner. Moreover, it will be of much focus by firm that it provide quality
services to people of such location so that desired amount of profits may be attained with ease.
3.3 Explain the Branding that you have chosen, and how it prompts your customers to buy your
product/service
Branding is the way which is adopted by firm so that it may be able to attain desired amount of profits
in the best manner possible (Razzaque and et.al., 2017). The customers will be prompted by offering them
quality services at a competitive and affordable prices which would make them loyal towards it. It is utmost
important that people should be provided with personalised home care services so that they may be able to get
cured with ease. Mainly these services will be provided to old age above the age of 65 as they cannot do their
daily work alone. This would be beneficial for organisation as people will be satisfied and as a result, desired
sales will be accomplished.

Section Four
Market research
The market research is one of the essential factor which should be taken into account so that products or
services may not fail and succeed in the market. By properly conducting market research, only then business
comes to know whether it will be able to attain good share in the market or not. In relation to this home care
statistics of UK can be assessed which shows that in the financial year 2017, due to the high demand in the
health and social care, UK government has invested £2 billion in the year and also it is expected that investment
would rise to £10 billion which clearly indicates that healthcare sector is growth-generating one and firm will
be able to gain good growth in the market with ease.
Patients that are elder and also people having long-term illness and disabilities recently dismissed from
hospital are accounted for (Boakye and et.al., 2017). Moreover, local care services market are analysed and for
getting local authority contracts, providers will be assessed so that they may provide service users to firm and
as a result, personalised care could be provided to them with ease. This would involve voluntary services
operated by religious organisations. Moreover, private providers will be contacted and services would be
purchased directly from them.

Illustration 1: Ageing population UK.
Source: UK population aged 65 and over, aged 85 and over and the old age dependency ratio by
local authority, 1996 to 2036
The above chart is generated from Office for National Statistics (ONS) which shows that local
population in Chiltern Ageing population are carried out and is providing clarity that from 2 % in 2000, till the
end of 2036, population will reach to 6 % in effective manner. This shows that ageing population will increase
at a rapid rate and hence, seeking Ageing population Chiltern prediction, Flow Home Care Agency Ltd will be
able to succeed in the market.

Section Five
Competitor analysis
The competitors are part of company and it is required that organisation may be able to gain market
share by outreaching rivals quite effectually. It can be analysed that rivals businesses provide similar services to
customers and as a result, well-mannered strategies are to be implemented so that market share can be
accomplished in a desired manner. Competencies in the market are Chiltern Healthcare, Bluebird Care Chiltern
& Dacorum, Home & Company Ltd and various other rivals are tough competencies which have to be
outreached by healthcare provider. Hence, with effective marketing strategy and superior quality services at
affordable cost, firm will be able to compete in a better manner (Rivkees, Opipari and Pediatric, 2018).

Section Six
Marketing strategy
The marketing strategy needs to be implemented so that with the help of effective strategy, people may
avail services and firm could succeed. The marketing mix is as follows-
Product-
Firm will provide quality services to people which will be targeted at ageing population so that people
may be benefited in effective manner. It can be assessed that home care services will be provided to elderly
people so that they may be satisfied with ease and Flow Home Care Agency Ltd will be able to attain desired
sales by targeting market.
Price-
The price plays crucial role in marketing mix which should be targeted in order to sell products and
services to people. The firm will follow prices will be average market price, based on the services that will be
provide
d to customers in effective manner. Thus, at competitive prices, services will be offered to users of old age
population and as a result, customers will become loyal (Batson, 2016).
Promotion-
New business start-up is required to promote its business so that awareness may be conducted among
people which will help to ascertain the people in effective manner. Moreover, firm will require strong
promotions to compete with the services providers which would be attained by giving out services. Flyers will
be made including short description of company, along with it, partnership with travel agency would be made
in order to push name forward for attaining desires of customers. Moreover, promotions will be done through
leaflet drop, local newspaper, referrals and setting up website.
Place-
The place will be Chiltern, UK where Flow Home Care Agency Ltd will be located. It will be beneficial
for firm as more of the old age population and people having longer disabilities would be increased at a rapid
rate. Thus, it will be beneficial for firm.
Process-
The process of getting out services would be simple as local hospitals will be contracted and their
patients requiring personalised home care would be directed to firm. Thus, services will be provided to them
leading to attainment of satisfaction.
Physical Evidence-
Services will be provided with physical evidence by care takers. It is evident from the fact that people
will be offered with better services such as taking care of them, dressing and washing clothes and cooking
would be provided. Thus, physical services would be provided to them.
People-
Firm will be operated by Ade involve in social care. Flo is registered Manager which would be
managing all things. On the other hand, Jana will handle customers and also will be engaged in preparation of
accounts.
Market segmentation will be based on Ageing population and vulnerable individuals requiring home
care services. Thus, business will focus on market segments where people would be imparted services. Primary
market will be Ageing people opting for staying at home. While, secondary market will be vulnerable people
such as suffered personal injury and require case management services for assisting them. Hence, it can be said
that firm will be able to attain desired growth in the market by serving people at large.

Section Seven
Operations and logistics
7.1 Premises:
Rented workshop in Clapham
7.2 Equipment
If being bought
Item required Already owned? New or second
hand?
Purchased from Price
Dog collar
leather
No New World of Leather £2,000
Sparkly baubles No New Chinasales.com £1000
Glow in the dark
paint
No New Dulux Online £800
7.3 Transport:
Delivery bike – moped – 50cc - £1200
7.4 Legal requirements:
Nil
7.5 Insurance requirements:
Business Insurance - £90/year

7.6 Management and staff:
Collar makers x3
7.7 Additional information:

Section Eight
Costs and pricing strategy
Product/service name
A Number of units in calculation
B
Product/service components
C Total product/service cost
D Cost per unit
E Price per unit
F Profit margin (£)
G
Profit margin (%)
(Profit / Price x 100 = Profit margin)
H Mark up (%)
(Profit / Cost x 100 = Mark Up)

Section Nine
Financial forecasts
9.1 Sales and costs forecast
Month 1 2 3 4 5 6 7 8 9 10 11 12 TotaL
Sales forecast
A
Hours Forecast
350 488 536 508 554 870 870 890 890 930 996 996 8878
B
Revenue
6300 8784 9648 9144 9972 15660 15660 16020 16020 16740 17928 17928 159804
Costs forecast
C
Wages/Salaries
3500 4880 5360 5080 5540 8700 8700 8900 8900 9300 9960 9960 88780

Other Expenses 2293 2290 2280 2280 2280 2497 2497 2497 2497 2497 2497 2497 28902
Total Expenses 5793 7170 7640 7360 7820 11197 11197 11397 11397 11797 12457 12457 117682
42122
D Assumptions
(e.g. Seasonal trends)

9.2 Costs table
Cost item What is included and how you worked it out Total cost
Wages/Salaries 88780
Other Expenses 28902

References
Books and journals
Batson, A., 2016. How Deregulation Would Benefit China’s Services Economy.
Boakye, K.G and et.al., 2017. An assessment of national healthcare service delivery: a Ghanaian
illustration. International Journal of Quality & Reliability Management. 34(5). pp.649-666.
Chang, E.T and et.al., 2018, December. What are the key elements for implementing intensive primary care? A
multisite Veterans Health Administration case study. In Healthcare (Vol. 6, No. 4, pp. 231-237). Elsevier.
Rahman, M.K. and Zailani, S., 2017. The effectiveness and outcomes of the Muslim-friendly medical tourism
supply chain. Journal of Islamic Marketing. 8(4). pp.732-752.
Razzaque, A and et.al., 2017. Rural-Urban Migration on Adults' Helath: Slums of Dhaka North, Dhaka South
and Gazipur City Corporations. Statistics. 2010(13). pp.2006-2009.
Rivkees, S.A., Opipari, V. and Pediatric, P.C., 2018. Ensuring the care for our youngest graduates with
medically complex conditions. Pediatric research.
ONLINE
UK population aged 65 and over, aged 85 and over and the old age dependency ratio by local authority, 1996
to 2036 [online] Available
through:<https://www.ons.gov.uk/peoplepopulationandcommunity/populationandmigration/
populationestimates/articles/overviewoftheukpopulation/july2017
>