Food and Beverage Management Analysis
Added on 2020-10-22
13 Pages3074 Words165 Views
Food and BeverageManagement
Table of ContentsINTRODUCTION...........................................................................................................................1MAINBODY....................................................................................................................................11. Explanation of industry aims, policies and standards.............................................................12. Food and beverage outlet business plan and analysis of data.................................................23. New food and beverage management system.........................................................................64. Importance of marketing, sales and promotion ......................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8APPENDIX......................................................................................................................................9
INTRODUCTIONManagement is a technique which is required in every industry it helps to run thebusiness smoothly and gain higher profits. In food and beverage industry is mainly related torestaurant or hotel who is serving different type of food (Davis and et. al., 2018). This industryprovides various services such as preparing, presenting and delivering eating and drinking itemsto the customers. Organisation taken in this report is Wetherspoon, which is based in UK. Thecompany is willing to introduce a new food item which is rainbow rice. For this purpose abusiness plan is prepared for and its outcomes are analysed under this project report. This reportalso consist aims, policies and objectives of food and beverages management system,explanation and assessment of a new food and beverages management system and importance ofmarketing, sales and promotion in relation to same sector is also covered in this report.MAINBODY1. Explanation of industry aims, policies and standardsFood and beverage management system is followed by all the hospitality relatedcompanies as they serve all types of foods and drinks to their customers. In this type of industrymanagement is very important as it can help to perform all the activities appropriately. Followingare some aims, policies and standards of this sector that embedded in such type of managementsystem:Industry Aims:Main aim of the industry is to provide best services and food items to the customers andthis is possible if company is following a proper food and beverage management system.To attract higher number of customers and satisfy their needs which can be achieved byproper management system (Grekova and et. al., 2014).Policies:The companies who are the part of food and beverage industry should provide hygienicfood and prepare it by considering health of their customers. This could be done byfollowing a management system in which a managers will can keep an eye on everyactivity which is performed by the staff while preparing food.Organisations should ignore food contamination like harmful chemicals andmicroorganisms, because this may result in consumer illness. For this purpose a proper1
management system should be followed as this may reduce the possibility of such type ofissues. Standards:ISO 9001: It is mainly related to the management system of quality of food that isprovided to the customers. It direct companies to provide prime products and services tothe consumers that may fulfil their requirements.ISO 22000: It is introduced to deal with food safety issues. Under this standardcompanies are directed to keep communicating with their staff to assure relevant foodand safety hazards in food chain (Ha and et. al., 2014).2. Food and beverage outlet business plan and analysis of dataBusiness plan: It is a written document that contain detailed information such asobjectives, vision, mission etc. of a company. It is mainly generated to keep all the data in oneplace so that it may facilitate while making any decision. As Wetherspoon is now willing tolaunch a new food item which is Rainbow rice a new innovation (Martinez, 2013). For thispurpose the company needs to prepare a business plan to attain its objectives. The detailedbusiness plan is as follows:Business Plan1. New product goals and objectivesNew product: Wetherspoon is now launching Rainbow rice with fish and multi colouredpeppers. Aim: The organisation's main objective is to attract more and more customers by providingthem attracting, innovative and good quality food item.Policies: The company is using nutrition policy as it is using green and other vegetables forcolouring in rice.Objective for the new productShort term:Objective of the company fro Rainbow rice is to attract customers by providingthem a new and innovative product.Long term: To pull potential customers by providing them varieties in one food item. Introduction of organisation:Organisation: The new food item is going to be sold by Wetherspoon which is currently locatedin UK. It provides online services to its customers so that they may order food and pay amount2
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