The Values and Mission Statement of Grocery Retailers

Title of the Assignment:
Food Retail Industry
Name of the Student:
Email Address and ID Number:
The Course Name:

Introduction
The purpose of the presentation is to
provide an insight food retail industry.
The presentation aims to achieve the
environmental and the internal and
external analysis of a food retail firm.

Background of the Organization
 The organization chosen for this presentation is McDonalds
(corporate.mcdonalds.com 2020) .
 The McDonalds is a fast food firm of America found in the year 1940
and operated by Maurice and Richard McDonald and represented
the largest restaurant chain in terms of the revenue.
 It serves around 69 million customers on a day to day basis in close
to 100 countries.
 It serves cheeseburgers, French fries and hamburgers. It also serve
breakfast items like items for breakfast, wraps, milkshakes,
desserts and soft drinks.
 It also added smoothies, salads, fruit and fish to its menu as a
response to changing taste of the consumer.
 The revenue of the food retailer is generated via fees, royalties and
rent paid by franchises and the sales generated by the restaurants.
 McDonalds is considered the second largest employer across the
world with closer to 1.7 million employees.

Mission of the Food Retailer
The mission of the fast food retailer is “to
be
our customers’ favorite place and way to eat
and drink.( mission-statement.com 2020
)”
The key components include:
 Being the favorite place of customers in
relation to eating and drinking
 Being the favorite way of the customers in
terms of food and drink.