Innovative Concept Development for Food and Beverage Management

Food and beverage management
Institution
Professor
Course
Date
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Executive summary
 The “fruit juices and snacks” restaurant is objected at offering healthy juice and snacks
that are free from the toxins.
 The major objective is to introduce juices and snacks which are not contaminated with
any impurities.
 Some of the substances used to raise the lifespan of these products have been found to
have an affection in human health (Grekovaet al, 2014 pp.174-187).
Business objectives
 To provide quality food and beverage products at a favorable price.
 To attain cost ratios which are below 55%
 To uplift the health of consumers through the production of food and beverage products
which are toxic-substances free.
Concept Development for F&B Operation Innovation of Concept
Mission statement
 The main mission is to offer a dining experience that is unique and genuine.
 The restaurant will be regardful to all the stakeholders by handling every individual with
dignity and respect.
Innovations
 The management will innovate in offering training lessons to the employees so as to
upgrade the service quality.
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 The restaurant management will high innovate on technology so as to make the whole
process mere effective.
 The restaurant will innovate on location so as to make it accessible by many consumers.
Market analysis
Market needs and positioning
 The rate of consumption of juice and snacks in the country portrays a growth rate of 13 %
(as analyzed by IBISWORLD statistics).
 With such a high growth rate there is a need to provide food and beverage products which
are free from chemical substances which are added to improve the lifespan (Grekovaet al,
2014 pp.174-187).
Feasibility analysis
 The analysis is used to determine the viability of the business idea involving the food and
beverage restaurant.
 The analysis is conducted by checking the technical, market and commercial feasibility.
 Overall risk assessment activity is also conducted during the analysis.
 Checking the business against the feasibility analysis description the restaurant business
can be said to have met the market requirements.
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