Managing Food and Beverage Operations: Types of Businesses, Rating Systems, and Current and Future Trends

Managing food and
beverage operations

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1, LO3& LO4.............................................................................................................................3
Different types of businesses within the F&B industry...............................................................3
Different rating systems used for the F&B industry....................................................................5
Current and future trends that affects the F&B organisations.....................................................5
Different operational and marketing technology for multiple range of F&B companies............6
Factors that influences the decisions of consumers.....................................................................7
Strategies used in a range of F&B outlets to attract and develop loyalty among customers.......8
Analyse how current and future trends are affecting food and beverage businesses products
and services to meet business objectives.....................................................................................9
• Evaluate how digital technology enhances business performance for a range of different
types of food and beverage businesses to meet business objectives...........................................9
Evaluate the effectiveness of strategies used in a range of food and beverage outlets to attract
and build a loyal customer base...................................................................................................9
CONCLUSION..............................................................................................................................10
LO2................................................................................................................................................10
Covered in PPT.........................................................................................................................10

INTRODUCTION
The food and beverage industry is very broad and vast in nature. It involves restaurants,
cafes, fast food joints, cafeterias, pubs, catering businesses, food manufacturing operations, food
transportation services and many more. Nowadays, the food and beverage industry would well
adopt global standards of safety and quality in order to gain trust among customer. In the
hospitality sector, food and beverages sector caters a range of opportunities to grow and develop
a successful business. Companies within such sectors can consist everything from a star
restaurant and a range of catering services to bars and food and beverage service caterer for
resorts and hotels. The company which is taken in this report is Greggs Plc which is a famous
bakery chain in British administration. The headquarter of the company is in Newcastle upon
Tyne, United Kingdom (Ab Talib, 2017). The bakery is popular for its savoury products such as
sausage rolls, bakes, sandwiches and other sweet products which including vanilla slices and
doughnuts. In 1939, the company was established by John Gregg. The following report is based
on the different topics related with food and beverage operations such as different types of
businesses in F&B sectors, different rating systems and recent industry trends. Along with this,
this report also covers legal aspects and regulatory standards that food and beverage businesses
required. It focuses on the factors that influence customers decision-making and tactics that can
be used to attract and build customer loyalty towards the brand.
LO1, LO3& LO4
Different types of businesses within the F&B industry.
Food and beverage services can be understood as an establishment or places where
companies mainly engaged in the sales of prepared food and beverages. In other terms, it refers
to a process consist with preparation, presentation and serving foods and beverages to the
consumers. In context of Greggs, there are different types of businesses which provides catering
services. Some of them are discussed underneath:
Fine dining restaurants: This can be simply understood as a luxury restaurant which services
special means with special kind of presentations to their high profile customers. Such type of
businesses has highly advanced menus and prices. It is also known as white tablecloth restaurant,
which looks luxurious and fancier while delighting their upscale customers. Generally, these type

of businesses have separate menus for the beverages, where customers spends a significant
percentage of their income on alcoholic beverages (Najafi, 2019).
 Bars and Pubs: Commonly, pubs are known for alcoholic beverages but they caters
some sort of food services too. They employ experienced staffs in their business and
called themselves as “gastropub”. In such businesses, there 65-70% income is
generated from alcoholic beverages. Mostly young customers like to visit this places.
 Traditional restaurants: These are ordinary restaurants that are situated in the city
centre and do not have any kind of feature and standard. In traditional restaurants, food
is inexpensive, table service is available and the workers and chefs has a medium level
of training and have less experience than professional ones. The stone/ convection
ovens, grills, stoves and many more cooking elements can be utilized separately to
prepare dishes in such restaurants (Dsouza, 2020).
 Cafes: Cafes are the establishments where hot and cold beverages are served. They also
served snacks and other food such as pizzas, sandwiches, cakes or ice-cream. In such
businesses, the time factor is very important so the food and other beverages are
prepared, served and consumed very quickly in such places. The main benefits of such
business are affordable prices and fast customer cycle. These are appeared as additional
sections in shopping malls and other stores.
 Catering: Catering businesses are those business in which services are provided on the
basis on customer's needs and requests, wherever and whenever they want. Such type
of businesses covers areas like hotels, home parties, sport events, celebrations and
many more.
 Counter service: In this type of food and beverage services, customers placed order at
the counter and either picked by customers themselves or by restaurant staff (Tseng,
and et. al., 2020).
 Self-service: In such type of services, the customers enters in the restaurant or dining
area select his own plate and takes food by himself.
 Bakeries: Bakeries are such businesses which operate in accommodation
establishments or any independent department. They makes and sell chocolates,
candies, ice-cream, pastries, cookies, pies and many more.