Business Plan for Food Express Delivery: SWOT and PEST Analysis

This report provides a business plan for Food Express Delivery, including SWOT and PEST analysis, market research, competition analysis, and target market suggestions. The proposed business idea is a food delivery company that will launch in the United Kingdom, with a focus on delivering fresh and hygienic food at low prices. The report also discusses the strengths, weaknesses, opportunities, and threats faced by the company, as well as the political, economic, social, and technological factors that affect it. The report concludes with suggestions for the proposed target market, which is teenage people in the UK.

Online teaching in 2022

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
An overview of your proposed business idea..............................................................................3
SWOT analysis for food delivery company.................................................................................3
PEST analysis for Food Delivery Express ..................................................................................4
Summary of the market research conducted and its results.........................................................5
A discussion of your competition................................................................................................6
A viable suggestion for the proposed target market....................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business plan is a brief planning an individual person do before the establishment of any
kind of business so that they can be able to make the business successful. This business planning
includes all the areas from which the proposed business can obtain the effective results and
outcome. The report will illustrate the business plan where it will include the overview of the
business idea, its micro and macro environment analysis. Also, a summary of market research
and its results along with the discussion on the competition (Colclasure, 2020). It also involved
the suggestion for the target market which helps the business to grow and develop definitely.
MAIN BODY
An overview of your proposed business idea
To run any business, it is required to understand each area of the business function so that
the business can be able to become successful. The proposed business idea is Food express
delivery which is a food organization or restaurant which will launch at United Kingdom. The
idea of establishing this business is very appropriate as today, the food organizations are
developing and growing day by day. A proposed business will put the menu as per the choices of
the teenage people as they are the most efficient customers of the business. The infrastructure
and theme of the restaurant will be Retro Bollywood style as it will help to attract the consumer
in wider manner (Phuengpunum, Piromsopa and Songkram, 2018). Selecting this theme and
interior will be very effective as the teenage people like to know and watch the Bollywood films
from which this interior will excite the people to come and enjoy the food and the restaurant
services.
SWOT analysis for food delivery company
The SWOT analysis for food express delivery company will help in analysing the
strength , weakness, opportunity and threats faced by the food express delivery restaurant.
Strength : the food express delivery restaurant is focused on delivering fresh and hygienic food
to its customers at low price with low levels of fats and cholesterol. This helps in attracting many
customers for the company. The restaurant also provide online food services to its customers.
Weakness : the food express delivery restaurant needs more capital investment for advertising
and marketing the brands name and the restaurant has limited capital which results in the low
selling of the food products due to poor marketing and advertising of the food products (Pandey,

2021). Also, the food ingredients in various food products are very costly which leads to high
price food products and makes it unaffordable to the customers.
Opportunities : with the current COVID crises people are preferring more home delivery of
food products which helps the Food express delivery to expand its market by improving the food
delivery services by improving the quality of food and delivering neat and hygienic food
products to the customers. This help in good reviews and positive feedbacks from the customers
which will help in expansion of the business boundaries outside the geographical areas. The food
express company can also merge its business with the bars in UK which by providing food
services to the people along with their drinks which help in attracting new customers for the food
company.
Threats : there are many competitors of the food express delivery in the market who operates
by selling the same food products at cheaper prices with the help of getting the food items
through cheaper suppliers (Salmani, Mohammadi-Nasrabadi and Esfarjani, 2022). This creates
major threat for the food express delivery and the restaurant needs integrate unique ideas to
differentiate its food products to fight the stiff competitors. There are many other competitors of
food company who sell their products online with lower rates and this creates threats to the food
express delivery company.
PEST analysis for Food Delivery Express
PEST analysis for food express delivery helps in analysing various political, economic,
social and technology factors which affects the company.
Political factor : there are various political factors which affects the food express delivery such
the changing taxation rates. After the COVID people have become more conscious about their
health and UK follows effective health and safety measures which seeks to protect the customers
by determining the food quality. The Food Delivery Express needs to follow all these factors to
minimize any future consequences.
Economic factors : with the current COVID situations the UK has faced economic recession
affecting the financial structure of the country. This has affected the incomes of the people in UK
and they prefer to buy low cost food prices with the best quality (Benzaghta and et.al., 2021).
This might affect the pricing rates of the food products for the restaurant Food Express Delivery
by increasing the menu prices with increased inflation rate of economy.

Social factor : after COVID people are more concerned about their health and hygiene and this
may affect the menu of the restaurant which include the junk food but since the restaurant also
serves organic food products with low levels of fats and cholesterol. This will help in creating
strong customer base for the restaurant (Jagtap and et.al., 2020). There are many other social
factors such as some customers prefer vegetarian food items and some prefer non vegetarian
food which will affect the food menu of the restaurant.
Technological factor : with the advancement in business world and technology business
organisation in UK are adopting new technology to improve the customers interaction and
delivery services and the country has high level of technology services which creates good
opportunities for online business. The restaurant food delivery express can integrate new
technology devices to manage the restaurant accounting more effectively by using Toast POS
and other online booking options to increase the customers base (Niles and et.al., 2021).
Summary of the market research conducted and its results
Marketing research is commonly a process of understanding and identifying the new
service and product through the research which has been conducted by an individual which will
help them to deliver the effective results to their potential consumers. In a business planning of
the mentioned restaurant, collecting the information from the various people and sources help to
gather the reviews and feedbacks from which the individual person can understand the public
and consumer needs and desires which can be fulfilled by them by launching a new business. For
the better approach of the consumers, the information and market research has been conducted
where the surveys and focus group helps the individual person to understand the consumer
requirements from where the restraint business idea has been generated from which the
consumer demands can be fulfilled appropriately which will also benefits the business.
Also, the social media platform also helps to collect the information where the people are
able to deliver their desires and needs where the restaurant business can adopt and understand
their requirements and can provide them with effective results (Huynh, 2019). Fulfilling the
needs and desires of the potential customers are the only main aim and purpose of the business
from where they can be able to grow and develop their business successfully. Conducting the
appropriate market research through various sources allow to obtain the effective results and
outcome from where the effective strategy will be adopted by the business to acquire the fruitful
results.

A discussion of your competition
Today, the food organization are developing on the daily basis where the people are so
much crazy about the food industries. In UK, people are looking for the better services, menu
and a quite different or unique infrastructure so that they can come along with their friends and
family members and can enjoy their moments in definite manner (Guzairy, Mohamad and
Yunus, 2018). In this growing and developing business areas, it is required to analyse and
identify the competition in the market so that the proposed business of restaurant can be able to
grow and develop successfully. Here, performing the model name porter five forces which will
help the new venture to understand the competition in the particular market field.
Competition in the industry In this developing world and society, competition is
increasing day by day so the company has to put the effective
services like affordable prices of the food which helps the
company to obtain the effective result.
New Entrants Today, there are many new launch and new entrants of food
organizations has been launching on daily basis which
increases the competition for the Food express delivery.
Bargaining power of supplier Many organizations increase and drives up the cost of the
particular products as they are the only people who are
delivering that particular service or organization which refers
to bargaining power of the supplier.
Bargaining power of buyer Consumer and buyers have a bargaining power form where
they can negotiate with the supplier as the consumer have
more option to buy the product from any another place.
Threat of substitution The proposed business have a threat of being substituted by
another rivalry company as they have to put the pricing and
services affordable so that they cannot get substituted.

A viable suggestion for the proposed target market
The Food express delivery organization is a kind of restaurant who also deliver the food sat the
consumer location. The business has planned to set up their target market of the teenage people
as in UK the teenagers are the people who like to hang out with their friends from where the
mentioned business can be able to grow and develop at definite manner (Max, 2018). A target
market is quite large and not bounded with any circumstances as accordingly the target market is
viable and appropriate from which the individual person can come and enjoy with the quality
services in affordable pricing structure.
CONCLUSION
From the above report it can concluded that for any organisation to run successfully and
achieve new heights it is very important to do the SWOT and PEST analysis which helps in
analysing the various factors such as political, economic, technological and social factors which
determines the current market trends by overcoming the weaknesses of the organisation. This
helps the business organisation to fight stiff competition with the competitors. A deep market
research helps in analysing the market strategies and the nature of the competitors. Various
suggestions can be integrated in the business strategies to manage the target market which helps
in attracting more customers for the business.

REFERENCES
Books and Journals
Benzaghta and et.al., 2021. SWOT analysis applications: An integrative literature
review. Journal of Global Business Insights. 6(1). pp.55-73.
Colclasure, M., 2020. The Importance of Business Plan Proficiency to Business School
Graduates.
Guzairy, M., Mohamad, N. and Yunus, A.R., 2018. Enhancing student’s understanding in
entrepreneurship through business plan simulation. In MATEC Web of
Conferences. (Vol. 150, p. 05091). EDP Sciences.
Huynh, A., 2019. Business plan for a coffee shop.
Jagtap and et.al., 2020. Food logistics 4.0: Opportunities and challenges. Logistics. 5(1). p.2.
Max, K., 2018. Three Business Plan Models to Help a Start-up with Strategic Analysis: Lessons
from using SWOT, Porter’s Five Forces, and Price Equalizer to write a business plan.
Niles and et.al., 2021. Home food procurement impacts food security and diet quality during
COVID-19. BMC Public Health. 21(1). pp.1-15.
Pandey, S., 2021, June. Artificial Intelligence and Food Industry. In Proceedings of the 22nd
International RAIS Conference on Social Sciences and Humanities (pp. 72-76). Scientia
Moralitas Research Institute.
Phuengpunum, S., Piromsopa, K. and Songkram, N., 2018, November. A Web-based Active
Learning Conceptual Framework for Innovative Business Plan Creation: Developing
New Tools for Entrepreneurship Education. In 2018 22nd International Computer
Science and Engineering Conference. (ICSEC) (pp. 1-6). IEEE.
Salmani, Y., Mohammadi-Nasrabadi, F. and Esfarjani, F., 2022. A mixed-method study of edible
oil waste from farm to table in Iran: SWOT analysis. Journal of Material Cycles and
Waste Management. 24(1). pp.111-121.