This presentation discusses the developing trends in food marketing, specifically direct marketing communication and social media marketing. It also covers the challenges, opportunities, and threats for each trend. Direct marketing communication involves personalized marketing techniques, such as email marketing, for establishing a direct relationship with consumers. Social media marketing enables food companies to reach global consumers in a time and cost-saving manner. The presentation includes references for further reading.

Food Marketing

Evaluate two contemporary/developing trends/issues in food marketing and discuss their challenges, opportunities, and threats in the macro environment.

Learn about food marketing trends, challenges, opportunities, and threats in direct and social media marketing with references.

Food Marketing: Developing Trends in Direct Marketing Communication and Social Media Marketing

The Impact of Social Media Marketing on Fast Food Sectors

Marketing

Article on Use of Social Media Marketing

Benefits and Drawbacks of Social Media Marketing : Essay

This presentation discusses the integrated marketing communication plan for McDonald's Australia. It covers the situational analysis, competitive situation, marketing objectives, and the components of integrated marketing. It also explores the communication research and marketing communication objectives of McDonald's, the STP (Segmentation, Targeting, Positioning) strategy, message strategies, media mix, and the selection of media by McDonald's. The presentation concludes by highlighting the benefits of integrated marketing communications for McDonald's Australia.

Integrated Marketing Communications for McDonald's Australia

Presentation

Need around 18 references. As per the requirement, there is 3 to 8 week topic and each week needs to have around three reference and those reference need to be in that week hearing alone not in the bottom part of the report with the intext citation.

MARKETING 0. Marketing E-business System (Student Detai

mercadeo

This presentation discusses the concepts of digital marketing and social media marketing. It explains how businesses can use digital channels and social media platforms to reach their target audience and promote their products and services. The presentation also explores the application of social media marketing techniques in the case of McDonald's, one of the largest fast food restaurant chains in the world.

Food Marketing: Developing Trends in Direct Marketing Communication and Social Media Marketing

The Impact of Social Media Marketing on Fast Food Sectorslg...

Article on Use of Social Media Marketinglg...

Benefits and Drawbacks of Social Media Marketing : Essaylg...

Integrated Marketing Communications for McDonald's Australialg...

MARKETING 0. Marketing E-business System (Student Detailg...

Digital Marketing and Social Media Marketinglg...

The Impact of Social Media Marketing on Fast Food Sectors

Article on Use of Social Media Marketing

Benefits and Drawbacks of Social Media Marketing : Essay

Integrated Marketing Communications for McDonald's Australia

MARKETING 0. Marketing E-business System (Student Detai

Digital Marketing and Social Media Marketing