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Social Media in Organisational Performance - PDF

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Added on  2020-10-22

Social Media in Organisational Performance - PDF

   Added on 2020-10-22

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Research Proposal(To analyse the importance of social media and its influenceon developing internet marketing. A case study on Marks andSpencer)
Social Media in Organisational Performance - PDF_1
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................3TITLE: ............................................................................................................................................31.1 INTRODUCTION............................................................................................................31.2 Overview of the Research ...............................................................................................41.3 Background of the Study..................................................................................................51.4 Research Aim ..................................................................................................................5Research Objectives...............................................................................................................51.5 Research Questions..........................................................................................................6CHAPTER 2: LITERATURE REVIEW.........................................................................................72.1 The major value of social media in developing organisational performance...................72.2 Essential measures adopted by Marks and Spencer as to gaining attention of customersand sustaining them................................................................................................................82.3 The effectiveness of internet marketing in developing organisational performance.......92.4 Essential ways by which Marks and Spencer can influence the customers and attain highercompetitive edge...................................................................................................................10CHAPTER 3: RESEARCH METHODOLOGY ..........................................................................113.1 Type of Investigation......................................................................................................113.2 Research design..............................................................................................................113.3 Data Collection...............................................................................................................113.4 Research philosophies......................................................................................................13.5 Type of research study......................................................................................................13.6 Data sampling...................................................................................................................13.7 Research approach............................................................................................................13.8 Ethical consideration........................................................................................................2CHAPTER 4: TIME SCALE...........................................................................................................3.........................................................................................................................................................4REFERENCES................................................................................................................................5
Social Media in Organisational Performance - PDF_2
CHAPTER 1: INTRODUCTIONTITLE: To analyse the importance of social media and its influence on developing internetmarketing. A case study on Marks and Spencer. 1.1 INTRODUCTIONIn year 2017, social media is growing at fast speed. As more and more individuals arejoining social media sites and are using the same on regular basis the industry of social media isbecome bigger in coming years. It is very important for every business enterprise to take benefitof this as this ensure long survival of business organisation. Today every firm require to takeproper use of media channels in best manner (Garrigos-Simon, Lapiedra Alcami and BarberaRibera, 2012). Today every individual use social media sites and they want their favourite brandto connect with them on various level at different platforms. With help of social media touch,entity can not only interact with its target audiences but at the same time can grasp theopportunity to serve large number of people. One of the main benefits of social media is that itmake the online marketing of entity more easy and effective. A survey is revealed the fact thatmore than 70% individuals like to recommend their brand to other if they have a positiveexperience with that on social media. Further importance of social media in business can bebetter understand by examine its various advantages:Lower ad costs: If one will compare the traditional methods of advertising such as TVand radio advertising, print media then he will analyse that social ads are much cheaper.Business is free to grow on its own and at its own pace.Targeted reach: One of the main benefit of social media ads is that it provide anopportunity to reach out targeted audience which was not possible with help of traditionaladvertising (Wang, Yu and Wei, 2012). Social media advertising provide an opportunityto make large number of customers aware about company's product this increase the saleof firm and offer a high return on investment. Real time performance analysis: It is very important for firm to identify that their ads areworking properly or not in order to improve it. Social media allow to monitor how wellthe ad is performing. This help in do necessary improvements in the ad in order toachieve desired outcomes.
Social Media in Organisational Performance - PDF_3
Boost brand awareness: Tools of social media is known as a effective one when entitieswants to increase the awareness of their brand. Overall social media largely affect thebrand awareness. For this, it is very important for M&S to find out the audience. Increase inbound traffic: Inbound marketing is known as one of the most popular way togenerate traffic to firm's website. If organisation ignore the significance of social mediathen that may remain limited to inner circle of customers. By increase its efforts on socialmedia, M&S can develop a new channels to increase inbound traffic. With an active blogM&S can interact with its target audience (Aral, Dellarocas and Godes, 2013). All thisprovide an opportunity to entity to serve number of customers. With help of social mediaentity can diversify its marketing efforts and can increase the number of its profits. Reach more people with help of social media search: Today, individuals are not limitedto Google search now they use various web search engines. Large amount of data iscreated and shared on social media sites which can be easily discovered by users. Increase conversion rates: One of the main benefit of social media is that it is betterchannel for capture targeted audience of business. It help in make large number ofcustomers aware about the various products and services offer by entity to satisfy theneeds of its consumers.Satisfy your customers: With help of social media entity can connect with its customers,this help in identify the major problems and issues face by them. For deal with that issueand to better satisfy the needs of customers, it is very significant for M&S to offer moreeffective and personalised services to its customers, social media help in do the same(Michaelidou, Siamagka and Christodoulides, 2011). Today customers find social mediamore friendly and today individuals want quality service without any kind of issue orproblem. It is very important for M&S to understand the social media ads as this help in increasethe sale of products and enhance profitability of entity. 1.2 Overview of the Research In this modern era the major purpose of each small as well as large businesses enterprisesis to attaining high growth and success at market place through creating awareness about theproducts and services which are offered by the firm at market place. Social media is consideredas the most essential part of each business organisation and in today's era social media plays vast
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