Approaches of Food Supply Chain and Key Stakeholders in Food Service Management

This document discusses the different approaches of food supply chain and the key stakeholders involved in the process in the context of food service management. It also explores the effective principles of procurement and sourcing, and how different analytical tools are applied to support effective management strategies. Additionally, it covers the different practices of management to operate a successful business in the food service industry.

Food Service Management

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................5
P1) Discuss different approaches of food supply chain along with the details of key
stakeholders involve in process...................................................................................................5
P2) Effective principles of procurement and sourcing in context of food service operations....7
M1) Effective supply chain methods and strategies of procurement to improve company's
effectiveness................................................................................................................................8
TASK 2............................................................................................................................................8
P3) Explain how different analytical tools are applied to support effective management
strategies......................................................................................................................................8
P4) Different practices of management to operate business successfully in food service
organisations.............................................................................................................................10
M2) Develop an evaluation of management tools that are applies for success of business
operations in food services sector ............................................................................................11
D1) Recommendations to support management practices and strategies in order to enhance the
effectiveness of business operations........................................................................................11
TASK3...........................................................................................................................................11
P5) Discuss how corporate social responsibility and ethical practices affects food services
organisation...............................................................................................................................11
M3) Analyse ethical business practices and their impact on business in reference of food
service business.........................................................................................................................12
D2) Discuss various ethical practices with their influence on organization of food service
sector.........................................................................................................................................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Food service is an industry that is responsible to provide better beverages and food to
consumers. Food service management is an activity that is performed in order to render quality
food services to end users so that they get satisfied. Under this, managers train staff members of
restaurant in order to serve customers effectively (Roseman, Mathe-Soulek and Krawczyk,
2017). It comprises various activities to provide hygienic food to guest in cost effective manner.
For the current report Hard Rock Cafe is taken into consideration. It owns a chain of theme
restaurants globally and has headquarter in United States. It was founded in London in the year
of 1971 and expanded business overtime. Now the cafe has presence in nearly 74 countries
worldwide. The report comprises approaches of food supply chain along with the stakeholder
involved in process. In addition, various principles that are essential for procurement and
sourcing of material are also included in report. Further,it also comprise strategies of operations
management and significance of ethical management for the success of business.
TASK 1
P1) Discuss different approaches of food supply chain along with the details of key stakeholders
involve in process
Food service management is a business function to provide better, hygienic, meals,
beverages to customers at right time (Njage and et.al., 2018). It also comprises to make eatable
goods available to end users at their convenient place. The main aim of food service managers is
to meet with to serve quality food to buyers that meet with predefined benchmarks in affordable
price range. Hard rock cafe is a prominent restaurant that offers a range of ready meals, cuisines,
beverages to guest in order to achieve desired goals. Different food services offered by
respective cafe are given as under:
Theme food services- Under this, companies use attractive themes to grab the attention of
visitors. For this, managers design creative as well as innovative approaches to provide
overwhelming experiences to customers. Hard rock cafe owns a number of theme restaurants
across the globe to attract domestic as well as international audience. It owns a number of music
instruments, attractive pictures, autographed guitars that makes it ambiance more lurculative.

Casual Dinning- Hard rock cafe arranges quality food with comfortable sitting for guest
at reasonable price. Here the ambiance is comfortable and full with positive vibes where
customers can relax with amazing food services.
Fast food and take away-Hard rock cafe also provides a range of fast food to meet with
the needs of potential guest. In addition, it also provide take away facilities so that customers can
enjoy food at their convenient place (Lu and Wang, 2016).
Range of food supply chain approaches
Food supply chain refers to the process by which company make meals, dishes,
beverages available to end users within minimum possible time. It is essential to own effective
supply chain in order to meet with the needs of customers in best possible way. In context of
Hard rock cafe, different approaches of food supply chain are discussed as under:
Direct supply chain-In this, organisations collected required raw materials from suppliers
directly in order to eliminate additional expenses. Hard rock cafe adopts efficient approaches of
supply chain management to gather necessary raw material from vendors and meet with the
needs of customers on timely basis. In addition, managers keep proper control over process so
that they can provide standers services to end users at suitable price.
Outsource supply chain- Companies take help of third parties to deliver goods to
customers in an efficient manner ( Shin, Kim and Severt, 2019). These person are competent
enough and able to manage whole process effectively. With this, managers of Hard rock cafe are
able to serve consumers in best possible way by providing them quality meals at their nearby
places.
Key stakeholders involved in process
Stakeholders are person who have grate interest in business operations as they are
associated with entity for their own benefits. They affect the overall business functions by their
activities. There are several stakeholders such as consumers, employees, managers, investors and
many more. Major key persons of Hard rock cafe who are involved in overall food service
process are mentioned as under:
Consumers- Consumers are the most important stakeholders of an entity as they consider
as a major source of revenue to run a company. In food service industry, there are customers who
order food and pay money for it. Hard rock cafe, has a large base of consumers who avail its

services and give necessary feedbacks to make improvements. In addition, entity needs to
modify its menu to increase in number of guest.
Farmers- In food service sector, farmers play a significant role by providing necessary
raw materials to organisations (Nakandala, Samaranayake and Ramanathan, 2017). Hard rock
cafe purchases required material from framers so that it can serve to customers in best possible
manner.
Distributors- Role of distributors of respective restaurant is to provide required
ingredients to entity on timely basis. With this, managers are able to serve customers in better
manner by offering them quality foods as per requirement.
P2) Effective principles of procurement and sourcing in context of food service operations
Procurement-
It refers to purchase required resources from third party sources that are not associated
with company. Procurement is a complete process that comprises ample of stages to identify
suppliers, evaluate their services and then select best vendor. Under this, entities purchase goods
and services from external sources to meet with predefined business goals. Experts services can
be received by procurement that will help to increase in overall efficiency of entity. It is a
comprehensive process that includes ample of activities such as specifications, sourcing,
financing, evaluating and many more in order to select suitable source of raw material. In context
of Hard rock cafe, its procurement process comprises several stages such as identification of
required products and services, searching vendors, taking quotes from them, generating purchase
order, and at the end making payment to suppliers. There are some principles related to
procurement that are mentioned below:
Fair Dealing-As per this concept, it is necessary for company to deal with suppliers on
fair basis and provide them appropriate payment for their services. This principle is essential to
undertake in order to maintain long term relationship with suppliers. In case of Hard rock cafe, it
treats vendors fairly and does not overburden them. In addition, managers also belief to keep
information confidential within vendors and company.
Value for money- This principle says that managers need to evaluate value for money
they are spending to purchase products and services from external sources (Roh and Park, 2019)
(Feldweg, 2017). Money is crucial resource of an entity which need to manage effectively.

Administration of Hard rock cafe consider this concept while procuring required resources from
outside parties.
Sourcing-
It is a significant step that need to be undertaken before purchasing goods from a vendor
as it helps to select best suitable source to procure required material. Sourcing is vital to fulfil the
needs of customers in an efficient manner. Under this, company focusses to select least
expensive source to provide required resources produce quality products and services. There are
a process used by Hard rock cafe that includes certain steps such as specification, assessment of
market trend, contract, negotiation and more. Some principles of sourcing are given as under:
Principle of alignment- It states that numerous activities involved in sourcing process
need to align with each other effectively in order to attain desired goals. There are various
elements such as cost, price, quality and many more that need to be considered by managers for
sourcing resources with external parties. Management team of Hard rock cafe adopts this
principle to align various activities within entity in best possible way to complete the deal
successfully (Lelieveld, Holah and Gabric, 2016).
Principle of after sales services-Nowadays, it is important to provide effective after sales
services to retain consumers with organisation for longer duration. Mangers of Hard rock cafe
take in touch with guest even after sales by taking their feedbacks and suggestions and greet
them occasionally.
M1) Effective supply chain methods and strategies of procurement to improve company's
effectiveness
There are several approaches of supply chain management which are crucial to meet with
the demand arise at market place in timely manner. In context of Hard rock cafe managers adopt
suitable principles of procurement and sourcing in order to maintain healthy relationship with
vendors. In addition, they use efficient methods of supply chain such as direct and outsourced
supply chain to improve business performance and provide foods and dishes to customers at right
time. Further, procurement and sourcing techniques are helpful to run business effectively and
receive positive outcome at global level.

TASK 2
P3) Explain how different analytical tools are applied to support effective management strategies
It is analysed that there are several analytical tools that are used to prepare effective
strategies for business growth and success. Different methods which are applied by managers of
Hard rock cafe are applied below:
Porters 4 Corner Analysis
It is a framework which comprises several strategies to explore business and attain predefined
objectives. In context of Hard rock cafe, relevance of this framework is discussed below:
Motivation-This factor concentrates on those elements which are responsible to increase
competition for company at market place (Wu and Huang, 2018). In this, entity analyse the
position of rival firms along with then opportunities available in external environment in order to
get competitive edge. It is analysed that in case of Hard rock cafe main elements that will
benefited it in future are creative ambiance. Resources, capabilities, management structure of
company and many more. These all variables not only differentiate company but also help
manager to prepare effective strategies.
Existing Strategy-This refers to the current plans which are being used by entity in order
to attain desired goals and succeed at market place. Existing strategies of Hard rock cafe involves
quality food services, timely delivery, different varieties at affordable price and many more so
that they can sustains in market for longer time.
Capabilities- It comprises strong as well as weak points of company that affects its
position at market place. Hard rick cafe has competent staff, attractive ambiance, quality food
services that strengthen its position among customers. In addition there are ample of
opportunities of success and growth are present for entity that will lead it towards higher success.
Management assumptions-Managers are required to make prediction about the activities
of rival firms to operate business effectively. These assumptions are essential in order to make
appropriate strategies to attain predefined goals. In case of Hard rock cafe, managers constantly
evaluate current market trends and strategies of rival firms to make modification in their own
plans.
SWOT analysis
In organisation, It is consider as an appropriate framework in order to evaluate the
internal capabilities. In reference of Hard rock cafe, SWOT analysis is discussed below:

Strength Weaknesses
 Hard rock cafe has attractive ambiance
and interior that is essential to grab the
attention of customers.
 It owns a chain of restaurants in nearly
50 countries worldwide. This global
presence helps entity to generate huge
profit margin (Koutsoumanis and
Aspridou, 2016).
 The price charged by Hard rock cafe
from its customers are higher in
comparison of other rival firms. Due, to
this consumers are switching to other
cafes and restaurants.
 Limited availability of funds restricts
Hard rock cafe to expand its business in
overseas market places.
Opportunities Threat
 Entity has the opportunity to diversify
in other segments in same category by
adding some new cuisines in their
existing menu.
 It can use effective digital marketing
techniques to enhance the presence at
global market place.
 There is higher expectations of
customers from cafe as they are more
conscious about health. It may reduce
down the demand of its product among
consumers.
 It is analysed that increasing
competition is creating threat foe Hard
rock cafe. There are several other
restaurants that are providing quality
services at least price.
P4) Different practices of management to operate business successfully in food service
organisations
Human resources are crucial elements of an organisation who perform assigned task
effectively for the growth and success of entity. Human resources managers are responsible to
maintain healthy environment at work place where employees can grow and prosper. Managers
adopt various functions to motivate employees in order to enhance their productivity and
outcome. Some essential practices that are followed by managers of Hard rock cafe mentioned as
under:

Rota Management- This practice is used to schedule the work of human resources within
company. There are several employees work in entity on hourly, part time as well as full time
basis so it is crucial to manage them properly in order to attain desired goals. In reference of
Hard rock cafe, staff members provide services on the basis of part time as well as full time. This
method will help HR managers to handle workforce within company effectively.
Improving staff levels-To perform various business task, it is significant to hire potential
and competent employees who will work for the betterment of entity. So, managers need to
maintain proper number of employees within organisation to undertake various business
operations. Managers of Hard rock cafe recruit, select as well as train employees on timely basis
to maintain adequate number of workers in cafe. In addition, they also arrange proper training
and development program with an aim to enhance skills and knowledge of staff members.
M2) Develop an evaluation of management tools that are applies for success of business
operations in food services sector
There are certain methods which are essential to undertake to operate business
successfully. Hard rock cafe adopts several tools such as Porters framework, SWOT analysis to
ensure growth of entity. In SWOT framework, managers use their strengths to receive
competitive edge and work on weaknesses to make improvements. In addition, there are ample
of opportunities for entity to explore along with threats within external environment. Besides
this, porter's five forces are implied by organisation to expand operations at wide level. This
tools also create ambiguity among managers by providing detailed information on different
aspects.
D1) Recommendations to support management practices and strategies in order to enhance the
effectiveness of business operations
Although, Hard rock cafe use ample of effective tools for the smooth functioning of
business but there are some improvements which need to adopt by company in order to make
further improvements. Managers of entity need to adopt appropriate techniques to motivate
employees so that they stay with entity for a longer period of time. In addition, they should adopt
advance software to schedule the work of employees best possible manner in order to enhance
their productivity.

TASK3
P5) Discuss how corporate social responsibility and ethical practices affects food services
organisation
To build strong brand image among customers, it is essential to follow all morals, ethics,
beliefs and values related to business. Nowadays, customers give preference to those companies
that significantly contributes towards societal development. In context of Hard rock cafe, ethical
business practices and their impact are discussed as under:
Corporate Social Responsibility-It refers to the duty of an organisation towards society
and environment. Under CSR entities give a potential part of its profit to protect environment
from hazardous activities. As per this concept managers are responsible to protect the interest of
various internal as well as external parties associated with them. It is analysed that Hard rock
cafe emphasises on overall societal upliftment by generating employment opportunities to
improve stand of living of people. In addition, managers of respective restaurant also work for
environmental protection by actively participating in save the planet campaign. Further, they take
necessary precautions to ensure safety and security of visitors in current pandemic condition.
They also provide take away facilities to safeguard people and take care of proper cleanliness for
those customers who are visiting to cafe.
Fair Trade-There are various internal as well as external parties are associated with
business entities so it is essential to adopt fair business practices in order to protect their interest
in company. In context of Hard rock cafe, managers of entity emphasises to treat various internal
parties such as employees, and external parties such as customers, vendors, suppliers in best
possible way. They provide quality products to consumers at reasonable price and make
appropriate payment to suppliers for their services. This practice is crucial and will help cafe to
increase in number of loyal consumers.
M3) Analyse ethical business practices and their impact on business in reference of food service
business
It is imperative for every company to follow business ethics and morals in order to make
positive image of brand among customers. Managers of Hard rock cafe apply various ethical
approaches such as CSR and Fair trade practices in order to ensure future success and growth of

entity. They protect the interest of various internal as well as external parties to strengthen brand
value of restaurant in market.
D2) Discuss various ethical practices with their influence on organization of food service sector
It is analysed that morals, ethics significantly affect performance of an organisation
among customers. With this, customers get attracted towards brand as it helps to create positive
image of company in market. That is essential to get competitive advantage. Hard rock cafe
adopt various approaches of business ethics to attract more number of guest in order to inflate
their sales and profitability.

CONCLUSION
With analysis of above report, it can be summarized that food service industry is
enlarging rapidly by introducing new and innovative approaches. There are several practices are
used in food service organisations so that quality goods can be provided to customers.
Discussion has been carried out about various stakeholders of business along with principles,
techniques of effective procurement and sourcing. Different principles pertaining to procurement
and sourcing of required resources from external parties are significant in order to maintain long
term relationship with them. There are several ethics, morals related to business entities that need
to be follow in order to maintain positive image of brand among target segment. Moreover,
different practices need to be adopt to ensure success in food service sector.

REFERENCES
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