This report presents a business plan for Footprints, a new footwear business start-up in the UK market. It includes a feasible study, STP analysis, competitive study, Porter's value chain, Osterwalder's Business model canvas, marketing strategies, financial tools, and decision-making techniques. The report critically analyses the views that entrepreneurs are the engines of innovation and creativity and examines the opportunity gap in the marketplace. It also discusses the plans for development, consolidation, and underperformance.