Digital Marketing Strategies for Ford Motor Company

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company overview.....................................................................................................................3
Setting SMART objectives.........................................................................................................5
Setting strategy............................................................................................................................6
Address the actions required to implement the plan ..................................................................7
Control and evaluation................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES:...............................................................................................................................9
Books and Journals.....................................................................................................................9

INTRODUCTION
Digital marketing is a process which assist organisations in increasing their brand
awareness in targeted market. It uses different advertising methods like websites, search engines,
mobile apps, social media and emails. Nowadays most of the organisations uses digital platforms
because it is more convenient and cost effective method for promoting products and services
(Dahiya and Gayatri, 2018). Organisation can maintain appropriate interaction with their
customers which help in selling their products and services in best possible manner. This report
is based on Ford Motor company which is an auto mobile manufacturer. It was founded by
Henry Ford on 16 June, 1903 and headquartered in Michigan, United States. This report will
include SMART objectives and strategies which help organisation in increasing their brand value
and awareness in all over market. With the help of tactical tools set the smart objectives in an
organisation is also mentioned in this report. Control and evaluation is carried out in this report
for the effective monitoring of SMART objectives.
MAIN BODY
Company overview
Ford is an American Multinational Company which manufacture commercial vehicles as
well as luxury vehicles for their targeted audience. It is second largest US brand in auto mobile
industry and fifth largest in world. They own various brands including Ford Blue, Ford Drive,
Ford Credit, Ford Pro and Ford Model E (Varadarajan and et.al., 2022). They sell their products
in all over the world and include services such as vehicle leasing, automotive finance and vehicle
services. Ford manufacture luxury cars under their Lincoln luxury brands. In order to grow their
business they have initiated joint ventures in several countries including Turkey, China,
Thailand, Russia, Taiwan, etc. They are digitally present in all over the world in order to sell
their products. They have established their online websites so that customers can register their
vehicles. Ford is highly active on social media platforms such as Instagram, Facebook, Tumblr,
Twitter, etc. They keep on implementing new features in their products which attracts large
number of customers. Ford ensures that they match the level of current market trends which
assist in capturing large market area in effective manner.
PESTLE analysis