Holiday Inn and Tourism Development

This assignment requires an analysis of how tourism development impacts Holiday Inn's operations. Students need to examine the measures taken by Holiday Inn in response to this development, including social media usage, service improvements, and technology implementation. The analysis should also cover the benefits experienced by Holiday Inn due to tourism, their efforts towards sustainable tourism practices, and the overall impact of changing tourism factors on their operations.

Research project

TABLE OF CONTENTS
INTRODUCTION:..........................................................................................................................1
1.1Formulate research project specifications..............................................................................1
1.2 Factors that contribute to the process of research.................................................................2
1.4 Produce a research project specification...............................................................................2
1.5Provide an appropriate plan and procedures..........................................................................3
LITERATURE REVIEW................................................................................................................4
1.3 Undertake a critical literature Review...................................................................................4
RESEARCH METHODOLOGY:...................................................................................................5
2.1Match resources efficiently to the research question.............................................................5
2.2 Undertake the proposed research investigation in accordance with the procedures.............6
DATA FINDINGS, ANALYSIS AND DISCUSSION ..................................................................8
3.1Record and collate relevant data............................................................................................8
CONCLUSION AND RECOMMENDATIONS..........................................................................14
3.3 Recommendations and areas for further consideration.......................................................14
CONCLUSION:.............................................................................................................................15
REFERENCES: ............................................................................................................................16

INTRODUCTION:
1.1Formulate research project specifications
Background:
Hospitality sector is dependent on tourism development. It is because growth and
development of tourism will lead to increase in sales and profit of hotels. In addition, it is very
important for hospitality sector to sustain in this fluctuating era of tourism development. There
are many changes occurring in tourism sector (Rabin and Yue, 2016). This is affecting the hotel
growth.
Besides this, there has been both positive and negative impact on the hospitality sector. It
is because they both are interrelated to each other. The internal and external factors affects play a
crucial role in tourism development. Thus, it is essential to analyse changes that has been
occurred to take proper actions -. Moreover, operations of hotels depend on external factors such
as legal, social, technological, etc. The functions that have been laid down by hotel will have a
great impact on tourism development.
Aim – To identify impact of change in tourism factors on hospitality sector- A case study on
Holiday Inn
Objectives:
 To identify impact of change in tourism factors on hospitality sector
 To analyse scope of tourism development in hospitality sector
 To recommend ways through which impact can be minimised
Research questions
 What is the role of tourism development in hospitality sector ?
 How sustainable tourism can be maintained by hospitality sector?
Resource Implications- Research is conducted by using several resources that depends on the
areas of research. Therefore, proper determination and identification of resources are necessary.
It will help in conducting research in smooth way and getting specific outcomes (Curdt and

Hoffmeister, 2015) For present research method used is activity based costing. Along with this,
Gantt chart is used that will specify time frame. With this researcher can allocate time to each
activity. Data will be collected by using secondary method.
1.2 Factors that contribute to the process of research
Rationale of research- While conducting research, several factors must be considered. This is
because it helps in analyzing about research that is being conducted. The present research is
based on factor that researcher wants to explore his knowledge in this field. He wants to identify
what factors affects tourism development in hospitality sector. The second reason for selecting
this topic is how development in tourism will lead to growth of hospitality sector.
1.4 Produce a research project specification
Research methodology helps in conducting research in effective manner. It defines
procedure and methods that will be used. This makes it easy for the researcher to follow methods
step by step. The research methodology is described below:-
Research Philosophy –there are two research philosophies such as positivism and
interpretvitism. The present research will use positivism philosophy as it will focus on achieving
goals and objectives.
Research Approach – Research Approach Helps in Identifying the Research Technique to be
used. Usually, there are two research approaches used, that is inductive and deductive. Present
research will use inductive approach (Fresa, Justrell and Prandoni, 2015) This will help
researcher in collecting and analyzing data easily. Also, data used will be based on aims and
objectives.
Research Design – It consists of qualitative and quantitative. In present research, researcher will
use qualitative design. It will help in effective analysis of data so that specific results can be
generated.
Data Collection- It plays a crucial role in conducting research because outcomes completely
depend on collection of data. Primary and secondary methods are used in collecting data. In this
research, data will be collected by using primary method with the help of questionnaire.

Sampling of Data- After collecting data, sample size is decided. It helps in collecting more
precise and specific data. There are many methods of selecting sample size. The researcher
selects 10 respondents by Random Sampling Method.
1.5Provide an appropriate plan and procedures

LITERATURE REVIEW
1.3 Undertake a critical literature Review
There are different types of services available to people in tourism sector. These services
cover a large range of area in which it is provided. According to Morgan, Cuskelly and Moni,
2014 tourism development, it refers to improve hospitality services in order to attract more
people. The overall improvement in tourism services help in creating a better image. It also leads
to generate more revenues and sustaining in the market. Hospitality sector plays a vital role in
providing effective services to people.
As per the view of Smith-Merry and Walton, 2014 it is very essential for hotel to
develop services. This will be beneficial for them in promoting sustainable tourism. Hospitality
sector helps in the development of tourism because functions and operations depend on this.
Growth in hospitality will automatically lead to tourism development. However, there are several
factors that directly affect tourisms and hospitality sector.
Impact of tourism development on hospitality sector
According to Koopman, Skeet and de Graaff, 2014 tourism sector revolves around
various factors. This is because those factors are directly linked to it. In addition, on the basis of
these operations of hospitality sector is based on. The major area in which development occurs in
expansion of services. With the growth in tourism, different types of services are developed.
These services include infrastructure, travel, accommodation, etc.
As elucidated by Bausman and Ward, 2015 people are also attracted by this. It makes it
easier for them to visit different places. Increase in range of service allows people to travel. On
the contrary it is said by Rabin and Yue, 2016 that internal and external factor has great impact
on hospitality sector. They highly affect the operations and growth. In addition, a change in them
will force hotels to modify their services. It will result in developing new products and
improving quality of services.. The area in which development has been made helps in
determining what changes has to be done.
Effect on economy

As said by Curdt and Hoffmeister, 2015 the tourism sector highly contribute in GDP of
country. It helps in economic growth of country. There are vast number of opportunities
available for organisation operating in tourism sector. This also benefit hospitality sector in term
of surviving. It provided them a platform through which services can be developed. According to
.Fresa, Justrell and Prandoni, 2015 there has been positive impact of tourism development of
economy. It is because it has lead to improvements in quality of service that has attracted a lot of
people to travel. Moreover, another advantage it has provided is meeting needs of customers. As
elucidated by Morgan, Cuskelly and Moni, 2014 now services are provided y identifying needs
of people. Due to change in taste and preference of customer hospitality sector is forced to offer
various types of services. Furthermore, due to change in environmental factor
In the opinion of Rabin and Yue, 2016 it has been said that legal factor is influencing
hospitality sector. Changes in laws and regulations is forcing tourism sector to develop different
policies. This has affected operations of hotels and other services. Also, fluctuations in economic
situations of nations has limited the growth of hospitality sector. They are not able offer services
in wide range of areas. This is the negative point of tourism development. But on the other hand
it is elucidated by Fresa, Justrell and Prandoni, 2015 that due to development in services,
sustainable tourism has emerged. It has provided a platform to hospitality sector to get involved
in providing services related to this. It has enabled their growth and attracted people towards it.
This also benefit hospitality sector in term of surviving. It provided them a platform through
which services can be developed.
RESEARCH METHODOLOGY:
2.1Match resources efficiently to the research question
There are different resources required in conducting research. For this research, human
resource is required to collect and analyse data. Also, financial resource is required in purchasing

items such stationery, etc. besides this, physical resources that includes software is required in
analysing data and developing presentation.
2.2 Undertake the proposed research investigation in accordance with the procedures
The researcher has collected and analysed data without any bianess. This has allowed him
or her to get specific outcomes. After collecting data from questionnaire, it has been analysed
below :-
Theme 1: Holiday Inn aware about tourism development
Does Holiday Inn is aware about tourism development or not? Frequency
Yes 8
No 3
Not sure 4
Total 15
Theme 2: Measures has been taken in progressing towards tourism development
What measures has been taken in progressing towards tourism
development? Frequency
Using social media 7
Organizing seminars and campaigns 5
Developing effective services 3
Total 15
Theme 3: Holiday Inn benefited by tourism development
Is Holiday Inn been benefited by tourism development or not ? Frequency
Yes 10

No 3
Not sure 2
Total 15
Theme 4: Holiday Inn has enhanced its service quality
How Holiday Inn is able to enhance its service quality ? Frequency
Hiring qualified staff 6
Using technology 5
Modifying process 2
Implementing software 2
Total 15
Theme 5: Holiday Inn is making efforts towards sustainable tourism
Is Holiday Inn making efforts towards sustainable tourism or
not ? Frequency
Yes 12
No 2
Not sure 1
Total 15
Theme 6: Impact of change in factor in tourism development on operations of Holiday Inn

What is the impact of change in factor in tourism development on
operations of Holiday Inn? Frequency
Positive 5
Negative 5
Neither positive nor negative 5
Total 15
DATA FINDINGS, ANALYSIS AND DISCUSSION
3.1Record and collate relevant data
Research is evaluated by using formative and summative techniques. Generally,
formative is used for achieving aims and objectives while summative gives final results. In this
formative technique is used that will help researcher to attain his or her aims and objectives.
Theme 1: Holiday Inn aware about tourism development

Findings and analysis- As per the research conducted regarding tourism development in
hospitality sector. For this questionnaire was given to 15 respondents. By collecting data it was
identified that 8 said that Holiday Inn is aware about developments in tourism sector, 3 said no
and 4 were not sure about this. Therefore, it can be said that Holiday Inn is aware about
developments in tourism sector.
Theme 2: Measures has been taken in progressing towards tourism development
Yes No Not sure
0
1
2
3
4
5
6
7
8
Frequency

Findings and analysis- the researcher in order to achieve aims and objectives conducted
research in Holiday Inn. For this 15 respondents were selected and data was collected by
questionnaire. It was identified that 7 said Holiday Inn is using social media to progress towards
tourism development. 5 said that seminars and campaigns were organised and 3 said services has
been developed. Thus, it can be concluded from this that Holiday Inn is taking effective
measures for tourism development.
Theme 3: Holiday Inn benefited by tourism development
Using social media
Organizing seminars and
campaigns
Developing effective services

Findings and analysis- A research was conducted in Holiday Inn regarding tourism
development. So 15 respondents were selected as sample size by researcher. By analysing
questionnaire data it was identified that 10 said yes Holiday Inn is benefited due to tourism
development while 3 said no. 2 were not sure about this. Therefore, it can be concluded that
Holiday Inn is able to grow and expand their operations in different areas due to tourism
development.
Theme 4: Holiday Inn has enhanced its service quality
Yes
No
Not sure
0 2 4 6 8 10 12
Frequency

Findings and analysis- In order to achieve aims and objectives, the researcher was involved in
conducting research about tourism development in hospitality sector. For this 15 customers were
selected as sample. A question was asked regarding in what ways Holiday Inn has improved their
service quality. It was identified from questionnaire that 6 said that by hiring qualified staff, 5
said that by using technology. Alongside this, 2 said that by modifying process and 2 said that by
implementation of software service quality in Holiday Inn is improved. Thus, it can be analysed
that Holiday Inn has applied different methods in order to enhance quality of services.
Theme 5: Holiday Inn is making efforts towards sustainable tourism
Hiring qualified staff
Using technology
Modifying process
Implementing software
0
1
2
3
4
5
6
Frequency

Findings and analysis- On the basis of research conducted by researcher in hospitality sector. A
questionnaire was given to 15 customers in order to take their opinion. For this questionnaire
were given to them. By collecting data it was identified that 12 said that Holiday Inn is making
efforts towards sustainable tourism, 2 said not whereas 1 was not sure about this. So it can be
evaluated that Holiday Inn is progressing towards sustainable tourism.
Theme 6: Impact of change in factor in tourism development on operations of Holiday Inn
Yes
No
Not sure

Findings and analysis- Researcher conducted research in hospitality sector regarding tourism
development. This was done to find out impact of change in factors on operations of Holiday Inn
For this 15 respondents were investigated. It was concluded from analysing data that 5 said that
there is positive impact, 5 said impact was negative and 5 was in favour of neither positive nor
negative. Therefore, it can be concluded that was difficult to analyse whether firm is impacted
positively or negatively. But it can be said that firm is able to survive in market by generating
stable profits.
CONCLUSION AND RECOMMENDATIONS
3.3 Recommendations and areas for further consideration
From the above research, certain recommendations has been given by researcher. These
are as follows :-
 Holiday Inn can engage in sustainable tourism that will help them to increase their brand
image in the market. Also, it will help them to survive fro long term in competitive
market.
Positive Negative Neither positive nor negative
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Frequency

 Abc can identify demand of people so that service and products can be developed
accordingly. It will help them to retain their customers.
 Hotel can use technology in order to expand and grow in different markets. This will
benefit in increasing sales and profits.
Further research areas
The outcomes of this research can be applied in other areas of hospitality sector that will
help tourism development. It can be used by other organisation as secondary source to collect
effective data. With this they can analyse how tourism development can be improved in
hospitality sector. Furthermore, it can be used in analysing impact of factors on operations.
CONCLUSION:
Based on the data investigation process, that is been carried out by the hospitality firm,
this can be concluded that tourism sector revolves around various factors. It is important that
according to tourism development hospitality sector must modify their services so that it will
help in growth and expansion. In addition to this, it can be concluded that change in several
factors will have a direct impact on operation and functions of hospitality sector. Also,
development in tourism sector will also result in growth of hotels. Other than this, it is necessary
that organization must improve service quality so that customers can be retained. It will lead to
gaining competitive advantage in market and promoting sustainable tourism.

REFERENCES:
Books and Journals :
Bausman, M. and Ward, S.L., 2015. Library awareness and use among graduate social work
students: An assessment and action research project. Behavioral & Social Sciences
Librarian, 34(1), pp.16-36.
Curdt, C. and Hoffmeister, D., 2015. Research data management services for a
multidisciplinary, collaborative research project: design and implementation of the
TR32DB project database. Program: electronic library and information systems, 49(4),
pp.494-512.
Fresa, A., Justrell, B. and Prandoni, C., 2015. Digital curation and quality standards for memory
institutions: PREFORMA research project. Archival Science, 15(2), pp.191-216.
Koopman, G.J., Skeet, J. and de Graaff, R., 2014. Exploring content teachers' knowledge of
language pedagogy: A report on a small-scale research project in a Dutch CLIL
context. The Language Learning Journal, 42(2), pp.123-136.
Morgan, M.F., Cuskelly, M. and Moni, K.B., 2014. Unanticipated ethical issues in a
participatory research project with individuals with intellectual disability. Disability &
Society, 29(8), pp.1305-1318.
Rabin, S.S., and Yue, C., 2016. The Fire Modeling Intercomparison Project (FireMIP), phase
1: experimental and analytical protocols with detailed model descriptions. Geosci. Model
Dev.. 10 (3): 1175-1197.
Smith-Merry, J.L. and Walton, M.M., 2014. Research governance as a facilitator for ethical and
timely research? Learning from the experience of a large government-funded multisite
research project. Australian Health Review, 38(3), pp.295-300.

Questionnaire
1Does Holiday Inn is aware about tourism development or not?
Yes
11 No11 Not sure
2 What measures has been taken in progressing towards tourism development?
 using social media
 organising seminars and campaigns
 developing effective services
3 Is Holiday Inn been benefited by tourism development or not ?
 Yes
 No
 not sure
4 How Holiday Inn is able to enhance its service quality ?
 Hiring qualified staff
 Using technology
 Modifying process
 implementing software
5 Is Holiday Inn making efforts towards sustainable tourism?
 Yes