Hospitality industry in UK Assignment
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Added on 2019-12-03
Hospitality industry in UK Assignment
Added on 2019-12-03
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RESEARCHPROJECT
TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................3NOTE 1: RESEARCH PROPOSAL ..............................................................................................31.1 Formulating and recording research project outline specifications ......................................31.2 Factors contributing to research project selection.................................................................61.3 Review of literature ...............................................................................................................61.4 Research questions ................................................................................................................71.5 Appropriate plan and procedures for agreed specification ...................................................71.5 Appropriate plan and procedures for agreed specification ...................................................7NOTE 2: Implementing the Research Project .............................................................................82.1: Match resources to research question ..................................................................................82.2 Undertake the proposed research investigation in accordance with the agreed specificationand procedures ............................................................................................................................92.3 Record and collate relevant data by adopting systematic recording approaches..................9NOTE 3 RESEARCH REPORT .....................................................................................................9Research methodology...............................................................................................................10Development of research questions ..........................................................................................113.1 description of methods that will be used fr analysing the collected data.............................113.2 Analyzing data and interpreting results in terms of original research specifications .........113.3 Recommendations and justifications of areas for further consideration ............................134.1 Use of agreed format for presenting outcomes....................................................................14REFERENCES .............................................................................................................................15appendix ........................................................................................................................................172
INTRODUCTION There has been tremendous growth in the competition in the hospitality industry of UK.With the emergence of new players, the existing organizations of hospitality sector have to excelin various fields so as to make a distinct place in the minds of consumers. Service delivery is themost important aspects through which hospitality organizations are able to attract new customersand retain the old ones even in the time of fierce competition (Slatten and Mehmetoglu, 2011). Inthis regard, another important factor that needs to be considered by the hospitality organizationsis the motivation of their employees. Employee motivation constitutes the psychological forcesthat determine the behaviors of workers in an organization. The present research project has beenmade with the purpose of finding out the impact of employee motivation on service delivery inhospitality sector. For this, Four Seasons hotel has been chosen as the organization. Researchproposal has been prepared followed by conducting the research. Lastly, a research report hasbeen made. This topic has been chosen because employee motivation is an important concept forhotel organizations. This is because it is known to impact the ways in which staff providesservice to the guests. For hotels, it is very important to provide satisfactory service to the clients.This is required to fight the tough competition in the industry. Therefore, is a need to research onthe impact that employee motivation has on service delivery in hotel organizations. NOTE 1: RESEARCH PROPOSAL 1.1 Formulating and recording research project outline specifications Research project description The prime concern of organizations in the hospitality industry is to provide excellentcustomer service. This is required for staying ahead of competitors in this sector. Four SeasonsHotel is an international luxury five star hotel management company. It provides highlypersonalized 24 hours service. Employees are the face of a service organization like hotel FourSeasons. It maintains its service culture which is admired by the customers and cannot bereplicated easily (About Four Seasons, 2015). The present research project will be carried outwith the purpose of determining the impact of employee motivation on service delivery in FourSeasons Hotel. It will explore the concept of employee motivation. Further, importance ofemployee motivation inhospitality industry will be analysed. The study will also determine the3
ways in which motivation provided to employees impacts service delivery in hospitalityorganizations. AimTo evaluate the impact of employee motivation on service delivery in Hotel Four SeasonsObjectivesThe present research will be conducted with the following objectives:To identify the factors that influence employee motivation. To determine the importance of employee motivation in hospitality industryTo analyse the impact of employee motivation on service delivery at hotel Four Seasons. To provide recommendations for improving employee motivation at Hotel Four Seasonsfor providing better service. Research questions The following will be the research questions for the study:What are the factors that influence employee motivation?What is the importance of employee motivation in hospitality industry?How does employee motivation impact on service delivery at hotel Four Seasons? What would you suggest to improve employee motivation at Hotel Four Seasons?Research methodologyIt is of utmost importance to adopt the right methods for collecting data, analysing it andproceeding with the study. The research methodology section provides details about the tool andtechniques that will be used for carrying out the study (Sekaran, 2006.). It provides informationon various types of research techniques that the researcher selects for a particular study alongwith justification for their selection. It covers the aspects such as philosophy, approach,reliability and validity, data analysis, ethical considerations and limitations of research. Research philosophy This is related to developing knowledge about the research. There are various types ofresearch philosophies (Vaivio, 2008). For the present research, a combination of interpretivismand positivism philosophy will be used. Interpretivism philosophy will help the researcher inassigning significance to his beliefs (The Interpretivist Paradigm, 2008). With the help of this,4
real facts and figures will be extracted. Positivism philosophy will be used as it will help theresearcher to evaluate the social world by providing his view point. Research approachThere are two types of research approaches. These are inductive and deductive (Chenail,2011). For the present study, deductive approach has been used. This approach moves fromgeneral to more specific. Deductive approach will be used as it will help the researcher inmaking observations and narrowing down to specific confirmations. Data collection methodsData collection is the prime aspect of every research. It concerns with gatheringinformation for answering the research questions. In this way, data collection helps in arriving atconclusion. There are two methods of gathering data, primary and secondary (Harrison andReilly, 2011). For the present study, data will be collected by using both the methods. Primarydata collection methods will provide rich and detailed information on the topic. It is for thisreason; primary data will be collected in the current study. Secondary data will be collected byusing various journals, books, organizational websites, online articles etc. Secondary data will begathered as it assists in developing an understanding of the subject matter. Access to data Access to the required data will be gained by obtaining prior permission for accessing fullcontent of journal articles. Concerning the primary data, access will be gained by settingappointment schedules with the respondents. The participants will be approached as per theschedule when they are free. Data analysisData analysis is concerned with transforming the data so as to derive meaning out of it.This can be done with the help of two methods. These are qualitative analysis and quantitativeanalysis (Modell and Humphrey, 2008). For the present study, data will be analysed with thehelp of quantitative analysis. This will help in understanding the behaviors and underlyingmotivations of people. Ethical considerationsEthics are the norms of conduct that make a research morally and logically sound(Gregory, 2003). These ensure that the study has been carried out in correct manner. Therefore, it5
is important for the researcher to consider ethical norms. In the absence of these, there may arisevarious ethical issues. While carrying out the present research, various ethical considerations willbe taken into account by the researcher. These involve obtaining informed consent of theparticipants, taking prior permission for gaining access to certain sites. The researcher will alsoensure that research works of other authors are properly cited. Limitations of researchCarrying out the research is a prolonged and complicated process. As such, theresearchers face various limitations (Bryman, 2008). While carrying out the current study onemployee motivation, certain limitations may be faced by the researcher. Firstly, there will belimited time available with the researcher. Secondly, insufficient secondary information may befound as some of the sites may not provide access to full content. 1.2 Factors contributing to research project selectionThere are various factors that contribute to the process of selection and motivated the researcherto to choose the topic for research. They have been identified below:Interesting topic- The present topic was chosen as it seemed to be interesting. Employeemotivation is a broad concept which is important to be considered by all organizations.Hospitality organizations are known for their service delivery. The current topic wouldrequire not only researching the concept of employee motivation and its impact but alsostudying a luxury five star hotel, Four Seasons, of UK. Therefore it was selected. Availability of literature- This is another factor that contributes to selection of researchproject. Sufficient literature was available on the subject matter concerning the currenttopic of impact of employee motivation on service delivery. This acted as a source ofmotivation for the researcher to choose the topic of employee motivation and its impact. Growth of the company- This topic has been chosen for the present research projectbecause employees’ motivation helps in the growth of the company. It makes theemployees perform better work. Enable to get the company more organized- The research project on employeemotivation was selected because it enables the company to get more organized. In thisway, it proves to be beneficial for hotel organizations. 6
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