Fort Engineering Luton: Analysis of Competitive Positioning

This presentation analyzes the competitive positioning of Fort Engineering Luton, a company that specializes in making plastic doors and windows. It includes Porter's Five Forces, PESTLE analysis, and SWOT analysis. The presentation discusses the company's strengths, weaknesses, opportunities, and threats, as well as the impact of political, economic, legal, and environmental factors on the business.

Fort Engineering Luton a
company that is specializes
making plastic doors and
windows

Content
Introduction
Porter five forces
PESTLE analysis
SWOT analysis
References

Introduction
For engineering company is working towards offering security
and safety product and services that is relied on protection of
people from numerous threats and damages. They are using best
quality raw materials that is helping them in testing of various
functionalities and also offers various choices base on interiors
and individual choices.

Porter five forces:
Bargaining power of customer: customers are having low
bargaining power as they are offered with best quality materials
that is leading to certified high security doors windows & panic
rooms.
Bargaining power of suppliers: The bargaining power of
suppliers is moderate as they affect the long term relation with
the brand. Fort engineering has to work towards ensuring that
there is regular supply of products that can help this brand in
using of premium quality of products.

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Threat of substitution: There is low threat of substitution because
any new brand will not be able to offer the amount of high quality
that fort engineering is offering in the product for making it more
safe and secure.

PESTLE Analysis
Political factors: There are some of political factors that includes
trade restriction and present Brexit scenario that has lead to
complete changes in the overall business functioning which may
posses a impact on the present business decisions.
Economic factors: Fort engineering is affected by the reduction in
the purchasing power of people. With the reduction in employment
and high unemployment there is need to shift towards fulfilled of
basic necessity needs that are crucial for survival which may affect
the present functioning of Fort engineering.

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Legal factors: There are legislations that is related with willing
of the legal implications. Different legal laws includes sales of
goods act, consumer credit protection act, trade descriptions act
that have to be properly implemented and followed by fort
engineering for the purpose of having legal adherence.
Environment: Fort engineering is affected by the requirement of
environmental concern. In this measure there is need to focus on
sustainable business practises so that there is no harm to the
external environment functioning.

SWOT analysis:
SWOT analysis:
Strength: For engineering company is dealing in security doors,
windows and installation of panic rooms that is providing this
brand competitive advantage in long run.
Weakness: There is lower market share which may affect the
future growth and business expansion plans of fort engineering.

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Threats : There is threat of high competition that may lead to
easy switching of customer towards other brands who are
offering similar products.
Opportunities: Fort engineering can expand its market share by
working towards online development of channels. There can be
use of present product range of sound insulated and heat
insulated doors to have bullet proof windows that can lead
towards premium quality security products.

References
 Irfan, M., Zhao, Z.Y., Ahmad, M., Batool, K., Jan, A.
and Mukeshimana, M.C., 2019. Competitive assessment
of Indian wind power industry: A five forces model.
Journal of Renewable and Sustainable Energy, 11(6),
p.063301.
 Išoraitė, M., 2018. The competitive advantages
theoretical aspects. Ecoforum Journal, 7(1).
 Pádraig, B., 2017. An Analysis of Michael E. Porter’s
Competitive Strategy: Techniques for Analyzing
Industries and Competitors. Macat Library.