Foundation of Business Communication Report
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University of Bedfordshire
Added on 2020-04-21
Foundation of Business Communication Report
University of Bedfordshire
Added on 2020-04-21
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Foundation of business communicationBusiness Analysis and ReflectionIndividual ReportNHS
TABLE OF CONTENTSIntroduction................................................................................................................................3UK healthcare industry and NHS...............................................................................................3External market factors and influence of the same on business strategies................................3SWOT analysis.......................................................................................................................3PESTEL Analysis...................................................................................................................5Porter’s Five Forces Model....................................................................................................6Learnings from this assignment.................................................................................................8Reflective...................................................................................................................................9Conclusion................................................................................................................................10References................................................................................................................................11
INTRODUCTION This unit aims at assessing the business environment of a leading healthcare organisation ofthe United Kingdom namely NHS operate with the aim of delivering optimal health careservices. Therefore, various models like as SWOT, PESTEL and Porter’s five force analysisare applied to analyse external environment of concerned business and their impact onoperational activities. The report is followed by a self-reflection on learning and developmentof key skills after the completion of the assignment.UK HEALTHCARE INDUSTRY AND NHS United Kingdom’s healthcare system is widely developed as the government has its ownsystems ofpublicly funded healthcare the state-owned health care system is more developedas compared to private sector and voluntary provision (Young et al., 2011). As per the ranking of Commonwealth Fund, in 2014, healthcare system of theUK wasranked at the top among the other healthcare system of developed worlds in terms of Qualityof Care (i.e. coordination, and patient-orientation, accessibility to Care, equality andefficiency. The total expenditure on the healthcare system of UK accounts for 8.5% of GDP(UK healthcare, 2017). National Health Service(NHS) is the largest health services inEngland, Wales and Scotlandwhich was started in 1948. The company offers free treatments to UK residents, and the unitis the 98.8% funded from generaltaxation. The company has employed approx1.6 millionpeople during 2015-16 (NHS England, 2017). The main issue faced by the company is ofraising the cost and current financial crisis, in some area, innovations and technologicalbreakthroughs are faced by the company that requires that require more investment (HealthLondon, 2017).EXTERNAL MARKET FACTORS AND INFLUENCE OF THE SAME ON BUSINESS STRATEGIESSWOT analysis Strengths NHS is the biggest and most prominent healthcare organization in the UK which providesgreat services to its clients. Its biggest strength is that it is very cost-effective in comparisonto other private healthcare (NHS England, 2017). Directly, there is no actual competitor of
NHS in this zone, but it does not run any monopoly in the UK. Unlike other healthinstitutions, NHS covers all the treatments even those which is full of complexities. Thestrength of NHS is that it has very qualified and skilled staff which treats its clients with somany cares and concern. It always lives up to the expectations of its clients and maintains anopen relationship with them.WeaknessesOne of the biggest weaknesses of NHS is that it has a lot of waiting time issues as clientsneed to wait for long to get properly treated. Another weakness of NHS is that all the staffmembers of the NHS are efficient and have lack of knowledge which is creating a lot ofproblem in their working. There are often chances of non-availability of the nurses to attainthe clients (Health London, 2017). NHS is cost-effective, more and more people used to getattracted towards it, but NHS is insufficient to fulfil all the needs of them. NHS basically hasmixed gender wards and do not have many private rooms which are a very big issue for theclients who want private rooms.OpportunitiesNational Healthcare Services can work on the marketing strategies to build up the profit ofthe organization. National healthcare services should take an audit of the market, systematicand periodical review of the marketing environment (Health London, 2017). This helps ingrabbing the opportunities by which latest technologies for the better healthcare services canbe provided to the patients. NHS needs to increase its private investment which will help inraising more funds, and this results in improving the NHS services to the patients (Chiswell,Cooper and Packham, 2015). NHS has a good opportunity to make a link with the volunteercommittee who can plan and organize events. Open opinions, suggestions and feedback canbe taken from the patients to overcome the weaknesses.ThreatsExternal conditions and various factors gave a negative impact on the organization, by whichNHS can deviate to achieve the objectives. High staff turnover can be a big challenge for theNational Healthcare Services. NHS should have to search for a way by which theorganization can cope up with the turnover issue. The working of the contractors in NHS isgiving a bad impact on the reputation of the organization (Health London, 2017). Theconfidentiality of the NHS is at high risk. Sometimes depending on the situation of thepatient, they have to follow strict orders, and they do not like to follow, but the staff has to
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