Impact of Technology and Social Media on Tourism Marketing

Foundation of Business and
tourism

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
SECTION - A..................................................................................................................................3
SECTION - B..................................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Tourism industry is one of the best performing business at national as well as
international level. Tourism industry in UK contributes a lot in the growth of country's economy.
The main push behind this rapid growth is the adaptation of information technology in the
management and operations of business (Blut, and Wang, 2020.). Although, the effect of tourism
business exhibits both positive and negative effects on Globalisation. This report deals with the
impact of developments in the technology and the progress of social media in the changing ways
to market the product. Along the increase of globalisation has influenced the country and the
business of tourism.
SECTION - A
Impact of technology and social media to market tourism
Without a doubt technology and social makes a beneficial combination for the tourism
business. These factors affects the way of travelling by helping in deciding which destination to
choose. Technology has transformed this modern life and has changed the way of doing things.
Tourism industry is one of the sector which has experienced greater forms of changes which are
brought by technology. Technology has contributed a lot towards the success of tourism business
while exhibiting some flaws forming an evidence just on papers. Tourism business along with
the use of technology and social media have a good chance of producing high level return
values. The first experience of the customers and tourists regarding the tourism business is by
visiting the website of the company (Delpechitre, Black, and Farrish, 2019). This process
Illustration 1: Effect of tourism and gloablisation on envirnmental degeradation

includes going through the uploaded pictures and reading the reviews from the past guests of the
organisation. Technology has transformed the process to market the ideas of tourism business
by making it more personalised. It helps in creating ecosystems which is more integrated and
targeted especially for the marketers and not limiting to the connection between brands and
people to be transformed. The advancements of new technology in the area of marketing the
products and services has penetrate the infrastructure and the systems on which companies are
built while delivering the high value for procurement. Customers of a tourism business can be
present in any corner of the world and technology helps in grasping the information and
understand different modes of entertaining the needs of tourists and travellers. Internet helps in
connecting with a large audience of people as all the global population of the internet users are
connected.
The number of users on
internet is increasing every day. This gives the major advantage to the tourism business to
market their brand on a large scale and gaining the attention of large range of population.
Technology is used a tool less as a transmitting device and more a tool for better
communication. Digital advertising can offer instant connection to the customers as the problems
and queries of customers can be resolved with the help of social media chat rooms. It helps in
more awareness of sales and promotions by uploading new feeds on website and other platforms
(Brock, 2019). The advertisement based on technology for the marketing purpose of the tourism
is based on the specific needs and requirements which help the organisations to find a solution in
more faster way than before. The technology like Artificial intelligence and Virtual reality has
helped the tourism companies to let the potential customers have a trailer of what they will