Sustainable Approach to Business Strategy and CSR Examples

This document discusses the sustainable approach to business strategy and provides various examples of CSR approaches by different types of businesses. It also offers recommendations for developing effective strategies for sustainability.

Foundation of Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Part 1................................................................................................................................................3
Sustainable approach to business strategy..................................................................................3
Various examples of strategies for sustainability........................................................................4
Recommendation for development of strategy...........................................................................5
CSR approaches by different types of businesses............................................................................7
Corporate social responsibility....................................................................................................7
Corporate social responsibility by micro businesses..................................................................7
Corporate social responsibility by SME.....................................................................................8
Corporate Social Responsibility by Corporate Businesses.......................................................10
CONCLUSION..............................................................................................................................11
Part 2..............................................................................................................................................12
Reflective Report on Key Skills Development.........................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
In order to have the successful business as it is necessary to have the proper compliances
with the rules and responsibilities so that they can make the best use of several resources in order
to get the effective results in the business environment. Sustainability refers to the business
practices in which the good brand image of the company can be established by creasing the good
impact on the business environment. It helps the business to retain the large market for a longer
period of time in order to develop the good brand image in the market. Corporate social
responsibilities refer to the tasks which are performed by the organisation with the consideration
of supporting the society by offering collegial aspect in the market. Every business have the
social responsibility to serve the society. This respective report will cover the various examples
of the SMEs, medium size organisation and corporate organisation in order to follows the social
responsibilities. Along with this are reflective essay that is related to the employability skills is
also mentioned in the respective report.
MAIN BODY
Part 1
Sustainable approach to business strategy
In the current era, it can be seen that there are various types of different approaches
which is used by the business in order to expand their business by which they can establish a
good brand image in the market. Different types of strategies helps in meeting the competitive
advantage and the higher profitability within the organisation so that they can run for the longer
period of time. There are various research has been conducted and it has been analysed that 62%
of the employees are engaged in the developing the various strategies so that they can make the
best use of their resources in getting the best results. In order to achieve the recognized goodwill
in the market, they are using the sustainable strategies (Argenti, 2017). The sustainable approach
which is used by the nay business is considered to be the set of economic, social, environmental
and social aim of the company. The stakeholder of the company are also using these strategies so
that they can comply with the business environment in order to get the long term benefits. These
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days all the business enterprises are focusing on gaining the long term benefits rather than
gaining the short term benefits.
Various examples of strategies for sustainability
There are various organisation that are successfully running their operations on the basis
of following sustainability so that they can grow in the large market. Some of the organisation
and the steps taken by them is explained as follows:
 Unilever and the Nestle are the big firm in the retailing industry and they both are
working with the consideration of reducing the use of carbon footprints. Nestle is
working on offering the organic product in the large market and ensuring that quality
products and be reach to their potential customers (Ashour, 2020).
 Pepsi and Coca-Cola are the leading company in the beverage industry and they are
targeting the voters towards ship in order to make sure that water replenishment can be
motivated.
 Nike and Adidas are the sport companies which are focusing on the sustainable
development. Nike is successfully is reducing the waste along the with the carbon
footprints as they are sustaining in the environment. Adidas is decreasing the sue of
plastic in their products so that they can make the best use of various resources and also
focusing on supply chain management.
 Various auto mobile company is working towards reducing the pollution in the
environment so that they can sustain in the market by doing CRS activity. BMW and
Toyota are working towards offering the economic cars so that they can reduce the sue of
carbon footprints and work with the consideration of establishing sustainability
development in the business.
 There are various finance companies which are engaged in the development of t
 There are a number of companies in financial sector as well that are helping businesses to
do good for society. They are helping local communities in order to enhance their
standard of living. They are helping communities to retain the culture and enhance their
business opportunities as well (Blaylock, Ellis and McCracken, 2018).
 A number of different automobile companies are also working in order to reduce the
pollutants they are releasing in the environment. Toyota and BMW are working on
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starting the trend of electronic cars through which they can reduce their carbon footprint
and work towards sustainable development of the business.
The above stated company are successfully using the various strategy in order to deal with
the different sustainability approaches and creating a transparent within the organization so that
employee can work in more effective manner with the consideration of achieving organizational
goal. this helps in establishing a strong brand image in te market.
when the organization is working on finding the various strategy for developing a stability
there are certain gaps which needs to focused that help in developing a stability within the
organization. Some of such gaps are explained as follows: The complaints competitive advantage gap- various type of organization are working
upon and different approaches in order to comply with the competition in the market it is
important for every form to understand the necessity of sustainability and their long term
benefit. With the help of sustainability the business can easily attend the competitive
advantage in the long run that leads to to get the higher profitability within the
organization (Dutton and Ragins, 2017).
 Knowing and doing gap- There are few studies that revealed overall 90% of the
executives are one of the importance factors in an organization. It is analyzed that
employees are not generally include in the business when top management take decision
and make strategies planning. It is found that there are only 25% of the employees who
are considered the sustainability within an organization. It is a facts that business is not
need to tread sustainability as an aspect but business are mainly need to use to gain
knowledge. It will aid the employees to understand it's significance and get more benefits
form it.
Recommendation for development of strategy
Every business need to develop their Strategies so that they can easily sustain at the
marketplace. Business required to adopt various activities which can help to improve the market
situation so that they can perform well. There are numerous ways in which all the businesses can
easily develop any specific strategies so that they can effectively enhance their sustainability .
Few strategies for the effective sustainability are discussed below -
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It is compulsory that those strategies which are beneficial for the business and provide their best
contribute in the success of the business so it is essential to aligned all that strategies with the
sustainable development of the business (Eisenberg, et.al., 2018). All the business required to
ensure that all the efforts for the sustainable development are contain for the longer period
duration. For instance uniliver mainly concerned about maximization of their resources and
ensure that waste management followed by each and every organization so that they can
effectively maintain the sustainability. Compliance with competitive advantage - Every business want to gain more competitive
advantages so that they can effectively grow and focus on the various important factors in
an organization. Compliance with the competitive advantages help to determine the
various lawful activities like labor laws, waste management law and decline the pollution
levels related laws considered by the organization which can help in the development.
The stakeholders of the businesses need to ensure about the competitive advantages
because that provide all the specific requirements of the compliance to the business. Quantifying business - Every business need to take care of their business activities and
operations so that they can easily consider and also calculate the return that are mainly
available in an quantifiable terms. This strategy can help the businesses to gain more
revenue and take more competitive advantage as compared to their rivals so it is
mandatory to focus on all those strategies that can focus to improve the competitive
advantage that can be quantifiable in term of sustainability for the business. Transparency in business - It is important to maintain some transparency in business
which can help to improve the welfare of the organization. Employees of the organization
need to focus on all the operations of the organization and need to take care of all the
strategies and approaches that are followed by the organization for the betterment of the
society. It is analyzed that open communication considered the effective strategy that can
help to the stakeholders so that they can focus to compete all the objective and goals
within given time period (Ferguson, et.al., 2019).
 Reactive to proactive - Organization need to focus on various approaches that can help to
improve the sustainability and help to make organization successful. There are various
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organizations which are experiencing many challenges that can affect their business
adversely so it is prominent to focus on the sustainable approach so that they can easily
solve the issues and take challenges in a positive manner. For instance, Nike can be
considered the abusive labor management in the Indonesia. This organization have
successfully maintain and published labor management plans and policies that are not
even transparent for the public as per to ensure that organization can improve their
working conditions in all these factories.
CSR approaches by different types of businesses
Corporate social responsibility
Reverie organization need to customs to provide some contribution for the welfare of the society
so that they can easily maintain their performance and productivity at the marketplace.
Organization need to participate in the corporate social responsibility which can help to boost the
market share of the organization. Corporate social responsibility (CSR) activities consider as the
management concept that can help to provide the business contribution with the help of their
services in the society environment in which they are effectively operating there business. Every
organization need to pay more attention to their employees and also provide them productive
working environment in which they can easily full fill all the requirements of the working
conditions (Kocsis, 2019). It is prominent for the business to concerned about the various issues
like environment conservation, reduce the wastage and climate changes and wastage of resources
etc. For the successful completion of all the task and work, organization can take some help from
the various NGOs in term ensure that can participate towards the welfare of the society in which
they are running their business operations. There are various types of countries that contribute
various types of corporate social responsibility are discussed below -
Corporate social responsibility by micro businesses
CSR activities mainly concerned about the social welfare so it is important for the organization
to give more contribute in this. Every type of organization need to participate in CSR activities
whether it is micro, small or large organization. In context of micro businesses organization , it
mainly consider as those organizations which maintain annual profit and assets less then $
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250000 per year. There are only five number of employees are considered including owner.
There are various activities are used by this organization and also maintain some specific
corporate social responsibility which can help to achieve all the target and also determine the
king term growth of the organization so that business will sustain in the market for long term. as
per the another business, micro businesses demonstrate that they are doing well for the society
and also ensure that they will gain more profitability advantages in the market. For example, two
brothers named Rupert & Anthony Smith considered that who are mainly working on the Proviz
Sports. This organization providing various ranges of cycles and now started a warehouse
through the US (Literat and Glaveanu, 2018). Both brothers are operating their business
American and Canada and provide their goods . This organization established in the year 2008
and it is identified that when this organization worked on their initial time then this organization
only contain five various kind of cycles and they all support to the various NGOs to ensure that
they can give benefits for the development of the society. They also maintain partnership with
the world bicycle relief & thye are also providing bicycle to the various people in the different
countries with this help of this partnership. NGOs was mainly set up in the Chicago & now pay
more concern on education and economic development. They are taking some help from the
different customers and ensure that all the customers can denoting some amount to this NGOs
and also purchase this products from this organization. They gave donated various cycles for free
to the needy one throughout the world. This can help to spread some awareness about corporate
social responsibility and motivate other organizations to feel responsible towards the society
(Mayfield, Mayfield and Walker, 2020).
Corporate social responsibility by SME
SME considered as those organizations which are small & medium size and they are only
contain limited number of employees. The turnover rate of small and medium enterprises in
United Kingdom is considered less than £25 million & totally number of employees can work in
this organization is 250. There are various types of assets given for this type of organization that
should be not even more than £12.5 million. SMEs are also follow and practices corporate social
responsibility so that they can easily sustain their business operations in the society (Nelson, et.
al., 2017). Fir instance , when Basingstoke skip hire & so that all the waste management become
limited in term of business and they are giving many waste management related services to the
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domestic and commercial customers in the England since the year 1982. This organization
successfully aids to save the environment from different harmful pollutants like waste & disposal
thrown in the environment (O'Rourke, 2019). This organization also evolving some technologies
so that they can easily recycling the waste which can be use again and protect their environment
from the various pollutants and wastage resources. It is crucial to focus to maintain some balance
between waste maintenance and environment so that people can feel safe. This organization
successfully working and prepare an effective strategies and policies to keep the environment
safe and clean (Patel, 2017).
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Corporate Social Responsibility by Corporate Businesses
There are various business which mainly considered as a legal separate entity & all the
business need to follow corporate social responsibility so that that can easily sustain at the
marketplace. There are various boards of directors involved who are responsible to take decision
on the basis of corporate social responsibilities. For instance, Virgin Atlantic concerned about
the social responsibility and also followed by the British airline so that this organisation sustain
in the market for longer period of time (Tran, 2019). This organisation is constantly checking the
carbon & fuel emission and they all are leading in environment. It is need to ensure that all the
standards are need to full fill all the protocols of the greenhouse gas and maintain corporate
standards (Zhang, et. al., 2020). It is essential for the organisation to take successful steps to
collaborating with numerous number of various suppliers as per the contact to improve the
environment condition so that working of the organisation will improve (Toepler, 2018). It is
also ensure to maintain the welfare of the people and maintain destination in which the
organisation can provide good services. This organisation also consider various form of capital
and finance like invest one lakh dollar as one of the worlds effective dolphin's sanctuary. This
organisation also giving good services to all the employees within organisation so that all the
employees work together for the development of the society. All this activities played by the
Virgin Atlantic so that organisation can develop their brand image as per the market situation
(Ruben and Gigliotti, 2017).
There are many ways that mainly sued by the organisation so that organisation can serve
for the welfare of the society. There are many different small and micro businesses are also
consider some aid from the non-governmental organisation so that all the requirements easily full
filled of the corporate social responsibilities. It is essential for the organisation to follow all these
approach so that they can easily sustain in the market for longer duration so that the brand image
of the organisation become more strong. Every business need to do something for the society so
that all the employees also aware about their role and provide their best contribution for the
development of the organisation because developed organisation can do more better for the
society (Schoen, 2018).
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CONCLUSION
As per this report it can be concluded that foundation of business communication play an
important role for the welfare of the organisation. It is necessary to focus on the attainabilities of
the organisation that can help to remain in organisation for longer period of time. A successful
organisation can easily maintain their roles and objectives and provide their best contribution for
the development of the society. Organisation need to follow some strategies and approaches
which can help to maintain the performance at the whole marketplace. This report identified that
micro and small business enterprises also contribute in corporate social responsibilities. There
are various recommendations are given in this report which determined various strategies. Thus
report also identified different types and size of organisation which are also responsible for
corporate social responsibilities.
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Part 2
Reflective Report on Key Skills Development
There are various skills are required for the successful working operations in an
organisation. Every individual need to lean and maintain various skills that are essential for the
development of the individual and also for the organisation. Some skills like communication, IT,
problem solving and numeracy skills are prominent for each and every individual so that they
can work effectively. With the help of communication skills, individual can easily and
effectively communicate with the other employees so that there is less chance of the
miscommunication and confusion. IT skills are play a prominent role for the individual so that
they can consider their technical knowledge for the development of their career and also
organisation. With the help of IT skills, individual can easily access the technologies and other
software so that they can easily do their work. Every employees need to use critical problem
solving skills so that they can easily solve their own problem and provide their best contribution
for the development of the organisation. Apart from these skills individual need to address and
learn many more skills which are essential for the development. Some another skills such as
employability skills, computer skills, problem solving skills etc. employability skills consider as
the most effective skills which are essential for the development of the organisation. This skills
mainly provide the success outcome to each and everyone and so that employees can easily help
to attain the goals and objectives. It is important for each and every individual to develop basic
understanding about various skills which are essential. All these skills can help to maintain the
competitiveness as compare to other employees. It is necessary for the individual to gain more
knowledge about their role so that their work will become easily. For instance, with the help of
computer skills, individual can easily operate excel, Microsoft Word and power point and so
that it will make easy for the individual to save their time and invest their time in another
activities. This skill will help to improve the efficiency and accuracy so that they can boost their
performance level.
Problem-solving skills help to resolve the problem of their team members so that they can
guide them effectively. This skill is very helpful during the team work time and it can help to
maintain proper coordination among the team members so that they can effectively perform their
job. Interpersonal skill also important for the development of the organisation so that they can
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easily create strong relationship with the other employees and customers so that they can
effectively work for the welfare of the organisation and also for the society. As per this report, I
analysed that some useful skills which can help me to create an effective position in an
organisation. I observed my strengths and weaknesses and according to this I make an effective
plan for my learning and development. I analysed that my communication skills are very
influential and I can easily establish good relation with another person. Along with this, I also
analyse that I am good in analytical power because I usually this power for my personal work
and education. I am also good in statistical knowledge and skills and i have ability to solve the
numerical problems which can help to earn more revenue for the development of the
organisation. Apart from this, I have also effective knowledge about the presentation skill which
helped me to present myself in a positive manner so that in can easily connect with the people. I
used these skills in various numbers of research projects, assignments and budget allocations etc.
I used to take various training and development sessions to develop these skills which can help
me to maintain the efficiency and level and improve my performance and productivity. I also
generalised my weakness and make a plan to remove my weakness and try to replace this from
weakness to strengths which will help me to enhance various options of career. I analysed that I
am not good enough to solve any specific problem which affect my performance adversely. I am
looking forward to improve problem solving skills so that I can easily solve my own problem
and also help to solve my team mates and other employees problems. I also analysed that I am
not good in critical thinking skills and I faced various problems. I have decided to take some
online sessions and guidance from my colleagues and family and friends and also solve case
studies so that I can learn and develop these skills and reduce my weakness and convergent it
into my strengths point. Besides this I also analysed that I need to focus my time management so
that I can easily maintain my time as per my working activities and operations. Every individual
need to focus on these skills so that he or she will secure good position in an organisation and gel
the organisation to gain more profitability and take more competitive advantages. I have also
analyse that I require to work upon various tools & techniques and learn numerous skills in
order to deal with all the problems which mainly occur in corporate world while I will employee
in any organisation.
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REFERENCES
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