Foundation of Business Communication

Foundation of
Business Communica-
tion

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Part 1- Individual report.........................................................................................................3
Introduction............................................................................................................................3
Explanation of a sustainable approach to business strategy and management- evidence by
example of strategies that business use to operate in an ethical and sustainable way............3
Different approaches to CSR of Micro, SME and Corporate Business are their approaches
similar? Are there difference and how can you measure success in their CSR strategies?....5
Part 2- Reflection....................................................................................................................6
CONCLUSION................................................................................................................................8
REFRENCES.................................................................................................................................10

INTRODUCTION
Business communication is considered as procedure of sharing information among the
peoples inside as well as outside an organization. In a firm effective business communication is
consider as how an employees and employer or superior interact with each others in order to
attain their desire goal as well as objective. Its main purpose is to enhance organization practices
as well as minimise errors (Bray, Markham and Cubrinovski, 2017). The aim of conducting this
report is to understand about the business communication and how sustainable approach linked
with business strategies as well as management, it also include how a company adopt these
strategies in the ethical and sustainable manner. Along with this it will also include CSR
approaches for micro, SME and corporate business and how it can be measure as succession
strategies as well as it will also include reflective report that include different skills which are
gain by researcher while developing report.
MAIN BODY
Part 1- Individual report
Introduction
Business management is considered as a procedure of organizing peoples in order to
accomplish desire or targeted goal and objective of business unit. This term will include several
factors like organising, planning, leading, staffing, controlling, directing, motivating and many
more which all help in attainment of all the listed goal as well as targets. In addition to this they
will also include planning related to CSR (Corporate social responsibilities) activities through
which a business unit can enhance their goodwill at marketplace and brand value at the
marketplace (Clark, 2014). This part of report will include sustainable approaches related to
business strategies and management which can be use in ethical and sustainable manner. In
addition to this it will also include CSR activities which are conducted by micro, SME and
corporate business units in order to increase their market value and brand image at marketplace.
Explanation of a sustainable approach to business strategy and management- evidence by
example of strategies that business use to operate in an ethical and sustainable way.
Sustainability is very important concept for running business in successful and effective
manner in order to achieve goal and objectives (Ehret, 2013). It has to be followed by each and