Foundations of Business Communications INTRODUCTION 3 TASK 3 Overview of Ryanair Airlines

Foundations of Business
Communications

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................3
Overview of Ryanair Airlines.....................................................................................................3
Key Business and customers of Ryanair Airlines ......................................................................4
Theory, models and analysis of Ryanair Airlines.......................................................................6
Key findings of research and few issues that are being faced by managers and supervisors...10
Reflection on learning and development of key skills..............................................................11
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business communication may be considered as the procedures in which employees and
employers are to be engaged. It is essential to create better interactions among peoples within an
organisation so that collaboration and coordination can be maintained. Communication is the
best tool for reducing chances of conflicts and resolve disputes in an effective manner. It is
necessary to identify best method of communication for business entity because it play an
important role in managing relationship among employees and build trust so that they can attain
set targets or goals in well manner. This report is based on Ryanair Airlines which founded in the
year of 1984 which is situated in Dublin, Ireland. There are around 13,000 employees working in
this firm. This assignment will define about several environmental factors such as internal and
external with the help of PESTEL /SWOT analysis and Porter's five force model. It also conduct
mini-research for analysing various problems and facts or findings by considering Belbin,
Tuckman and Kolb for the purpose of employability skills.
TASK
Overview of Ryanair Airlines
It has been analysed that, Ryanair is one of the largest and most famous airline in the
European countries. It carries approx 130 million passengers in every year, and it has more than
2,000 flights that take off from 86 airports in all over the world. It use appropriate strategies and
plans to maintain its goodwill or brand image among competitors. They consider low fare for
their airline services so that customers can afford easily and satisfy their needs or wants. There
are approx 13,000 employees working in this company and they contribute more in managing
entire performance in well manner so that maximums passengers can be attracted. They are
knowledgable and capable to perform every activities to achieve set targets or goals in an
effective ways.
As per the recent data, it has been analysed that Ryanair airlines flew their flights with
more than one billion passengers from one to another place which is happened first time in a
while in airline industry so they break such records in better ways and built trust among targeted
audiences. It also affected on their brand image in the global marketplace.

There is presented a graphical data which described the growth rates of Ryanair Airlines
form past few years. It can be seen that how the company increasing its size and growth day by
day and become European's number one airline firm that carried around 1 billion passengers.
Key Business and customers of Ryanair Airlines
Ryanair is the airlines company which is operating in more than 1800 routes around the
world. Moreover, they focus on safety records ad provide assistance them in getting pass from
various tests from last 33 years. Apart from this, there is around 150, 737-800 Boeing aircraft
Ryanair airlines company in having in present time (Keegan, 2013). Whereas, there are almost
1.5 million peoples who are visiting the website of the respective given organisation.
Suppliers and Competitors Of Ryanair
Every organisation have their competitors same as Ryanair also because airlines industry
is wide and having huge number of organisations in it. Major competitors of same company are
Monarch, British Airways, easyJet and so on are giving wide competition to the Ryanair. As well
for meeting day to day activity of the business there is requirement of suppliers. In airline
Illustration 1: Growth of Ryanair Airlines, 2018