Impact of Franchise on Local Businesses in Australia

THE IMPACT OF FRANCHISE ON LOCAL BUSINESSES IN AUSTRALIA
Student Name
Institute Name

Contents
Introduction................................................................................................................................3
Project objective.........................................................................................................................3
Project scope..............................................................................................................................3
Justification................................................................................................................................4
Literature review........................................................................................................................4
Research questions/Hypothesis..................................................................................................6
Primary questions...................................................................................................................6
Secondary questions...............................................................................................................6
Research design and methodology.............................................................................................6
Qualitative research................................................................................................................6
Quantitative research..............................................................................................................7
Sample Size............................................................................................................................7
Sampling.................................................................................................................................8
Variables.................................................................................................................................8
Data Collection.......................................................................................................................8
Data Analysis..........................................................................................................................8
Reliability & Validity.............................................................................................................9
Research limitation.....................................................................................................................9
Time schedule (research plan).................................................................................................10
Conclusion................................................................................................................................10

Reference..................................................................................................................................12
Introduction
The process of franchising in Australia is among the different and most dynamic as well as
progressed business industry as a part of the economy. It can be identified as a part of the
reputable way of doing some business in Australia. The system of franchising exist in most
sectors of industry and the overall impact of franchising is important and it is developing. It is
challenging to think of the food in a takeaway concept and not to think of product produced
by using a format in a franchised manner, it is also challenging to buy a thing like petrol
except via franchised station selling petrol (Anaf et al., 2017). The concept of franchising has
been part of revolutionary retailing in a country like Australia as well as also provide small
business owners with the resources competitive enough in order to compete against the big
corporations that are part of dominating the retailing in Australia. The concept of franchising
in places like Australia may have provided a method for the people of Australia to gain
advantage from international products as well as systems.
Project objective
The main objective of the report is understanding the impact of franchise business on the
local business in Australia.
Project scope
The concept of franchising is based vibrant, robust as well as exciting part of the economic
situation, accounting for approx. four percent of all kind of small businesses in the country
like Australia with complete yearly sales profitability of one hundred and forty-six billion
dollars and a positive outlook. Apart from a relatively flat form of the economy as well as the
environment in the retail sector, the country’s franchise sector is constantly developing as a

part of total sales turnover as well as employment and the franchise owners have confidence
for additional development in the next one year (Bareša et al., 2017).
Justification
The present is the selected format for many entrepreneurs of Australia to expand and grow
the business. There is the majority of franchise structure which are functioning in Australia
and they are homegrown and rising with a number of Australian franchise structure which
makes it successful in taking the system internationally.
Literature review
As per many surveys related to franchising in Australia, the complete yearly sales revenue for
the nation’s complete franchise section is approx. one hundred and forty-six billion and
dollars. The complete number of people are directly part of employment in business-based
franchising in the place like Australia also constantly rising now to reach four lakhs and
seventy thousand casual and part-time workforces (Clibborn et al., 2018). As per the record
noted under the Franchising Australia 2016 research, which was part of Griffith University,
the franchising practice is constantly supported. There is the council in Australia called as
Franchise Council of Australia has marked its tenth year of existence and has been updated
every two years from that time (Bodey et al., 2017). As per the survey and various expertise,
the concept of franchising is obviously very vibrant as well as exciting and work as a boost
for the economy, at the same time accounting for approx. four percent of all kind of small
businesses in Australia (Frazer et al., 2017). The results of the survey further show that the
country like Australia and their franchising business has continued to perform in a strong
manner and it is completely against the foundation which relatively slow from a growth point
of view (Ng et al., 2017).