Report on Marketing Strategies Project - ALDI
Added on 2020-06-05
26 Pages5175 Words119 Views
RESEARCH PROJECT
Table of ContentsTITLE:- ...........................................................................................................................................1TASK:1 INTRODUCTION.............................................................................................................11.1 Overview of research............................................................................................................11.2 Background...........................................................................................................................11.3 Aims and objectives..............................................................................................................21.4 Research questions................................................................................................................21.5 Gantt chart.............................................................................................................................2TASK:2 LITERATURE REVIEW..................................................................................................22.1 Company overview and its current position..........................................................................32.2 Methods of promoting goods................................................................................................32.3 Relationship between effective strategies and company performance..................................42.4 Barriers faced by company while promoting products.........................................................5TASK:3 RESEARCH METHODOLOGY......................................................................................63.1 Type of research....................................................................................................................63.2 Approach...............................................................................................................................73.3 Data sampling........................................................................................................................73.4 Tools for collecting data........................................................................................................7TASK:4 DATA ANALYSIS...........................................................................................................7TASK:5 CONCLUSION AND RECOMMENDATION..............................................................165.1 Recommendation.................................................................................................................165.2 Conclusion...........................................................................................................................16REFERENCES..............................................................................................................................18
TITLE:- “To determine the impact of marketing on sales and performance of an organization:A case study on ALDI”TASK1: INTRODUCTION1.1 Overview of researchIn this part of investigation programme learner should get aware about actual reasonbehind conducting this research session by understanding the overview of selected company. Infact, major motive is to throw lights on marketing sector of ALDI in order to maximize theircompany sales as well as enhancement of overall performance (Nath, Nachiappan andRamanathan, 2010). Along with this , it will also throw few lights on necessary questions whichmight be put up during accumulation of data. Basically, an enterprise need to design effectiveprogramme for attaining their organizational targets in a defined time period by consideringrelevant facts or figures. Additionally, it is essential for referred company to pay full attention ontheir marketing strategies for enhancing their performance by satisfying needs or demands ofcustomer. Hence, it has been understood that an enterprise need to conduct research programmesfor getting updated about their company position at national and international marketplace sothat they can reform their current policies or strategies accordingly. 1.2 BackgroundALDI is a multinational retail company whose main objective is to provide qualitative orfresh grocery items and various other household goods to the numerous of customers (Rapp,Trainor and Agnihotri, 2010). However, it was founded in around 1946 by two brothers Karl andTheo Albrecht by having almost 10000 stores in nearly 18 countries. They are trying to expandtheir business across the globe in order to maximize their revenue and succeeded in earning moreor more money by gaining almost more then €50 billion turnover on yearly basis. Thus, it hasbeen understood that an organization need to focus on their selling strategies for improving theirorganizational performance in an efficient way as well as wanted to establish their goodwill atmarketplace. First and foremost motive of assignment is to highlight the schemes which isadopted by marketing managers of ALDI for maximizing their sales by considering choice orpreferences of various domestic or foreign clients. Moreover, report is all about showing recentposition of an association at UK marketplace in order to identify their hidden issues or barriers1
which may affects their success and profits. However, major objective of ALDI is to focus ontheir selling schemes for gaining maximum benefits by satisfying needs or demands of numerousof customers. For example; household goods, grocery items, food products and various otherfresh or hygienic commodity (Chang, Park and Chaiy, 2010). 1.3 Aims and objectivesMajor aims or motive of this assignment is “to determine the impact of marketing onsales and performance of an organization: A case study on ALDI”. Along with this mainobjective of this project is “to strengthen the selling strategies of refereed enterprise in orderto maximize their sales for generating high level of income” as well as trying to establish thegoodwill of a company at marketplace. 1.4 Research questionsWhat is the impact of marketing strategies on company performance?Does profit is affected by promotional schemes?Is there any change in employees performance?What are the factors which affects the company policies?Is there any improvement in organizational image?1.5 Gantt chartIn this part of research project leaner should get updated about activities whatever isgoing to be accomplished by company for enhancing their employees performance as well asoverall company (Protogerou, Caloghirou and Lioukas, 2011). Along with this, it also highlightnumber of days which is going to cover by particular task or activities to complete it and tryingto accomplished it as soon as possible. Basically, before designing this chart an enterprise needto accumulate necessary data or information for making effective decisions and try to safeguardthe time period. 2
Under this Gantt chart, firm task is identification of problems that need to be determine in2 days. After this, there is a requirement of select an appropriate topic for conduct aninvestigation and the time duration of this task is 3 days. After selection of topic, there is need of3
develop the aims and objectives of research because through them all investigation will beconducted in systematic manner. The time duration for develop reliable aims and objectives is 2days. Literature review is main part of research and it is based on research objectives. In order tocomplete the literature review, researcher use secondary methods of data collection and these arebooks, journals, articles etc. IT will be done in 5 days. The time period for completion ofresearch methodology is 7 days. Collection of suitable and reliable data is necessary task forcompleting an investigation. The time duration for complete this research task is 12 days.Conclusion and recommendation are the last stage in research. After completion of all furthertasks, researcher give a conclusion about whole research and its time duration is 5 days. At lasttime duration for submission of this research project is 1 day. 4
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