A franchise is a business which requires proper analysis of target market to gain profit. Owning a McDonald’s franchise is a lucrative business. Franchising a business needs lot of cash. The potential McDonald franchisees have liquid asset of $750,000. According to McDonald, start - up costs $955,708 and $2.3 million for building and expenses of equipment. The total expenses is determined by studying the market environment and size of the restaurant. Franchisees pays 40% of the start –up costs, with additional franchise fee of $45,000 and monthly service fees equal to 4% of gross sales. McDonald’s franchisees have introduced products which have focused on taste and attractive offers such as happy meal, filet-o-fish, big mac, hot apple pie, egg mc Muffin and Mc Flurry. The introduction of new products with innovative ideas have allowed McDonald get more product offerings. It increases profitability by offering products for all meal time, snacks period in between. McDonald closely determines the customer’s interest and take care of the customer’s experience whenever new product is introduced (Arıcı, 2016).
![[object Object]](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Flogo.6d15ce61.png&w=640&q=75){kind=small}
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
