Impact of Organizational Culture on Job Satisfaction in UK Retail Industry

This research proposal aims to investigate the impact of organizational culture on job satisfaction within the UK retail industry, focusing on Tesco. The study will examine the relationship between organizational culture and employee job satisfaction, identify challenges faced by Tesco in cultural management, and recommend strategies for enhancing job performance.

Research Proposal

TABLE OF CONTENTS
Background..................................................................................................................................1
Aim and objectives:.....................................................................................................................1
Rationale......................................................................................................................................1
Significance of the research.........................................................................................................2
Literature review..........................................................................................................................2
Research methodology.................................................................................................................2
Gantt chart...................................................................................................................................4
REFERENCES................................................................................................................................6

Topic: To investigate the impact of organizational culture on job satisfaction within UK retail
industry: A study on Tesco”
Background
In UK, retail industry is growing with the very high pace due to the availability of
numerous retailers which offer products at affordable prices. However, during the period of
Covid sales of retail firms not grown significantly (UK retail sector trends 2020 & forecast
2021, 2021). In retail sector, organizational culture is recognized as one of the main factors
which in turn associated with employee motivation and customer satisfaction. For this proposal,
Tesco has been selected which offers wide range of retail products and services to the customers.
It is well-known retailer due to offering heavy discounts to the customers in comparison to
others. In this, proposal will present how employees job satisfaction level affected due to the
cultural aspects take place within an organization. Further, it also depicts methods which will
help in meeting aim and objectives.
Aim and objectives:
Aim: The aim of current study is to ascertain the impact of organizational culture on job
satisfaction of employees working in Tesco.
Objectives:
 To understand the concept of organizational culture and its significance.
 To examine the relationship between organizational culture and employee's job
satisfaction in the context of Tesco.
 To identify the challenges faced by Tesco with regards to cultural management.
 To recommend different strategies to Tesco for indulging prominent culture and
enhancing job performance.
Research questions:
 What do you understand by organizational culture?
 What is the relationship between organizational culture and employee's job satisfaction?
 What are the challenges faced by Tesco pertaining to building good work culture?
Rationale
The main reason for doing the research is to examine how organization culture affect the
employees job satisfied within Hilton. This is also recognized as a research issue because now a
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days, employees prefer organizations which offer positive working culture otherwise it affects
their performance in opposite manner (Hendrato and Subyantoro, 2021). Further, this is
considered as an issue because it has a direct impact upon company's reputation. On the other
side, another rationale for choosing this topic is such that scholar has their own interest to study
on this topic so that it will help to raise their knowledge pertaining to organization culture.
Significance of the research
Current research, initiated by the scholar, will prove to be more beneficial for companies
operating in UK retail sector. Referring the findings of current study Tesco and other retail
companies can assess the extent to which cultural aspects impact job satisfaction level of
personnel. Thus, research outcome will assist concerned firms in formulating prominent
strategies with regard to building good culture. Along with this, other scholars who want to
conduct study in the similar area will also be benefitted from this study. By taking into account
this study, scholar can develop hypothesis for the further study. It will also develop their
understanding about topic so that research can be done appropriately in the near future.
Literature review
According to the view point of Damanik, Situmorang and Dewi (2021) organizational
culture refers to the values, beliefs and actions which guides action of employees. In the context
of business unit, effectual culture is highly required for getting desired level of outcome or
success. Ugheoke (2021) presented in their study that organizational culture implies for the
system or policies followed by personnel while performing business activities and functions. On
the basis of Handy’s model, there are four types of culture which exist within an organization
such as power, role, task and person. Algawazi, Bambang and Sahrin (2021) stated in their study
that effective organizational culture positively affects business performance by enhancing both
productivity and profitability. As, sound organizational culture fosters teamwork and thereby
facilitates streamlined workplace. In this way, by placing emphasis on interaction among
employee’s company can create teams and thereby fulfills objectives. However, on the critical
note, Soares, Indiyati and Ghina (2021) entailed that when business unit too much emphasizes
on cultural aspects then it may result into deviation from objectives. The rationale behind this,
sometimes firm introduces new value which causes employee’s failure in the achievement of
same and thereby demotivation.
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In accordance with Saad and Abbas (2018), job satisfaction exhibits the extent to which
current working environment is fulfilling the need of employees. In service industry, employees
play a vital role in evolving satisfaction among customers by providing high quality services.
Thus, it is an accountability of management to develop competent plan for the growth of
personnel. By this, firm can develop high level of satisfaction among them and thereby retain as
well. Kang (2018) investigated that right organizational culture motivates personnel to come up
with innovative ideas which makes contribution in the achievement of organizational goals.
Along with this, employees feel more satisfied and encouraged to give their efforts when they
are provided with some authorities for decision making. On the contradictory note, Hendrato and
Subyantoro (2021) entailed that strict policies negatively impacts employee motivation.
Moreover, now employees prefer to work with organization which conducts sessions or training
program for their growth and development. In addition to this, employees want that they have
power of decision making related to work aspects. Hence, employee’s motivation regarding job
is affected negatively in the lack of having such aspects. Putra and et.al., (2020) assessed that
good organizational culture reduces the changes of conflict within team to the significant level.
Accordingly, when manager ensures balance between power, belief & value then it results into
high job satisfaction among employees. PAAIS and PATTIRUHU (2020) argued that when
company discriminates personnel on the basis of age, gender, race etc then motivation of
personnel affected negatively. Thus, for evolving satiation among personnel towards personnel
and improving their performance company is required to create positive culture.
Research methodology
Research type:
There are two types of research which is used by the scholar i.e. qualitative and
quantitative (Aspers and Corte, 2019). Therefore, to assessing the impact of organizational
culture on job satisfaction, qualitative research will be adopted over other. In this, researcher
considered theoretical aspects pertaining to organization culture and its significance for
workplace.
Research philosophy:
Research philosophy can be distinguished in the terms of interpretivism and positivism
(Phillippi and Lauderdale, 2018). As per the chosen topic, interpretivism philosophy will be used
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in order to evaluate the data regarding organizational culture and its impact upon job
satisfaction.
Research approach:
For addressing the research objectives, inductive research approach will be used over
deductive. This approach assists in analyzing and making assessment of qualitative study
effectually. Also, through this approach, scholar derived valid outcomes pertaining to chosen
topic.
Data collection:
For current study, information will be gathered from two sources such as primary and
secondary. For primary research, survey will be conducted in which 30 employees of Tesco will
be chosen through the means of questionnaire. This helps to examine their views with regard to
organization culture opted by Tesco. Further, for secondary research, previous studies pertaining
to organization culture will be assessed in which scholarly articles, books and website of
companies used.
Sampling:
The study is based upon primary research and for the purpose of survey, it is essential to
select appropriate sample which in turn assists to derived suitable outcome. Thus, 30 employees
of Tesco have been selected by referring purposive sampling technique in order to answer the
research questions.
Data analysis:
In research, data analysis technique varies in accordance with the type of research
undertaken (Groenland, 2021). Hence, for addressing qualitative aspects effectually thematic
perception test will be undertaken by the scholar. Accordingly, data will be analyzed in the form
of tables as well as graphs and supported through secondary findings included in LR. This
technique
Reliability and validity:
In order to ensure reliability aspects, data will be gathered from copyright protected
sources. Moreover, such kind of sources offer highly reliable information over other sources
available. Further, recent articles related to organizational culture and job performance will be
used for LR. To main validity and presenting appropriate view of study, no alteration will be
done in the data set gathered through survey.
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Research limitation:
Time and resources are recognized as the limitation which affects significance of study.
However, for limiting the effect of such constraints and getting suitable results specific research
tools will be applied.
Ethical consideration:
For complying with ethical aspect consent form will be sent to the respondents for
showing willingly participation. In addition to this, reference list will also be added at the end of
study which shows data is taken from the concerned sources rather than copied.
Gantt chart
Activities /
weeks
1 2 3 4 5 6 7 8 9 10 11 12 13
Selection of
research topic
Framing aim
and objectives
Developing
brief research
proposal
Doing analysis
of secondary
sources
Identification
and selection
of appropriate
research tools
Drafting
questionnaire
Sending
questionnaire
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to respondents
for data
collection
Data collation
and analysis
Presenting
conclusion
and
recommendin
g strategies
Doing proper
formatting
Taking
feedback from
tutor
Doing
modifications
and final
submission
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REFERENCES
Books and Journals
Algawazi, A., Bambang, M. and Sahrin, E., 2021. THE IMPACT OF THE
ORGANIZATIONAL CULTURE TRAITS ON TASK PERFORMANCE THROUGH
PERSONALITY TRAITS AMONG THE EMPLOYEES OF THE SEMI-
GOVERNMENTAL ORGANISATIONS IN SAUDI ARABIA. PalArch's Journal of
Archaeology of Egypt/Egyptology. 18(3). pp.411-428.
Aspers, P. and Corte, U., 2019. What is qualitative in qualitative research. Qualitative
sociology. 42(2). pp.139-160.
Damanik, S., Situmorang, B. and Dewi, R., 2021. The Influence of Participatory Leadership,
Quality Culture, and Job Satisfaction on Lecturer Organizational Commitment (Case Study
of Universities in Indonesia). Budapest International Research and Critics Institute (BIRCI-
Journal): Humanities and Social Sciences. 4(1). pp.654-663.
Groenland, E., 2021. Research methodology in entrepreneurship. In World Encyclopedia of
Entrepreneurship. Edward Elgar Publishing.
Hendrato, M. L. and Subyantoro, A., 2021. The Effect of Organizational Culture and
Information Technology on Employee Performance with Employee Satisfaction as a
Mediator in The Electronic Court System (E-Court) in District Court of Sleman, Yogyakarta.
In 4th International Conference on Sustainable Innovation 2020-Accounting and
Management (ICoSIAMS 2020) (pp. 242-246). Atlantis Press.
Kang, C. K., 2018. Effect on the internal organizational culture attributes job performance and
job satisfaction in hospital. Journal of the Korea Academia-Industrial cooperation
Society. 19(6). pp.484-492.
PAAIS, M. and PATTIRUHU, J. R., 2020. Effect of motivation, leadership, and organizational
culture on satisfaction and employee performance. The Journal of Asian Finance,
Economics, and Business. 7(8). pp.577-588.
Phillippi, J. and Lauderdale, J., 2018. A guide to field notes for qualitative research: Context and
conversation. Qualitative health research. 28(3). pp.381-388.
Putra, A. R. and et.al., 2020. Role of Work Environment and Organizational Culture To Job
Performance. Journal of Islamic Economics Perspectives. 1(2). pp.1-13.
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Saad, G. B. and Abbas, M., 2018. The impact of organizational culture on job performance: a
study of Saudi Arabian public sector work culture. Problems and Perspectives in
Management. 16(3). pp.207-218.
Soares, J., Indiyati, D. and Ghina, A., 2021. The Effect of Organizational Culture and
Leadership Style on Employees at Radio Televisao de Timor Leste. Empresa Publico
(RTTL. EP), Timor-Leste. International Journal of Science and Society. 3(1). pp.19-32.
Ugheoke, S. O., 2021. Does Organizational Culture Matter in Managerial Role and High-
Performance Achievement? Lessons from Nigeria SMEs. Business Perspectives and
Research. p.2278533721989831.
Online
UK retail sector trends 2020 & forecast 2021. 2021. [Online]. Available through: <
https://resignal.com/blog/kpmg-retail-sector-trends-2020-forecast-2021/#:~:text=Trends
%20of%202020%3A&text=Retail%20in%20the%20UK%20is,annual%20decline%20in
%20annual%20sales.&text=Retail%20can't%20just%20be%20looked%20at%20in%20its
%20entirety.>.
<><https://ohiostate.pressbooks.pub/drivechange/chapter/chapter-1/>.
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