Business Plan for Fresh Fruit: Analysis of Main Components and Viability

ENTERPRISE
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TABLE OF CONTENTS
INTRODUCTION.........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business plan...............................................................................................................................3
Analysis of the main components of business and the way they are inter-related to each other.6
Effective small business planning and provide justified reasoning and evidence/data to support
the projected performance and viability of your business plan...................................................8
Potential issues and risk associated with business that may impact on its success...................11
CONCLUSION............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
Enterprise can be defined as institution that is engaged in selling of products and services
to customers so that their requirement is being fulfilled in effective way. Covid-19 is uncertain
pandemic situation that has adversely impacted on growth and operation of enterprise in external
environment. So, this report is based on one such case of company that direct hit because of
covid-19 and planned to make use of online platform with fresh business start up. Company has
planned to sell organic food range with an motivate to attract large segment of customers from
different parts of the world to be part of company (Morgan and et.al., 2019). Hence, the report
depicts crucial information pertaining to business strategy, operation, marketing, finance, legal
status and many more detail related to company. Along with that also explained about potential
issue that impacted on success of the organisation in competitive environment.
MAIN BODY
Business plan
Executive summary
Business plan is written document that describe in detail pertaining to the manner
in which business is being run, what all its objective, set of action and the manner in which it can
be monitored. This is business plan of Fresh fruit that has planned to delivered organic food
products through online platform to satisfy the wants of customers in effective manner. Business
plan of Fresh fruit lay out written roadmap pertaining to marketing, finance, operational and
other key functions being performed by organisation to grow and sustain its business for many
years (Olson and et.al., 2018). Therefore, the new business plan of the company that is planning
to enhance its operation on online platform can be defined in detailed as follows:
Company detail
Fresh fruit is small scale company operating in retail sector of United Kingdom in order
to delivered range of fresh fruit and vegetable so that they have necessary requirement in their
diet and healthy lifestyle. It is having 5-10 employees that are working for its growth and
expansion through putting their respective efforts in effective manner that has resulted company
in expanding its business in online platform (Vieira and et.al., 2019). Currently, the firm has
only online presence from where customers can easily make purchase as per their respective
requirement and be part of the organisation. Moreover, it is managed by single owner with an
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motivate to offered qualitative product at reasonable price to customers so that it can have good
profit margin and sales revenue. Hence, it has limited capital, human resources and equipment to
promote smooth operation of business in external environment for many years.
Market analysis
In 2020, after 12.6 % growth sales, Soil Association Certification's Organic Market
Report 2021 has reported that UK organic market will worth £2.79 billion. New and new
companies are entering into the market with an motivate to grap opportunity in effective manner.
Furthermore, the report represent that the overall market of organic food products has been
grown at highest rate in 15 years. Likewise, in 2020 more than £50m per week has been spent by
people living within United Kingdom on organic food as well as drink that has provided
opportunity to companies to cover large market share. On the basis of market analysis, it has
been identified that after covid-19, people are become more concerned about their health and
well being so offering organic food is best opportunity for company to expand and retained
market share in external environment (Ali and Anwar, 2021). It has also find out that people are
turning to organic products because of their assurance to transparency, integrity and quality
being offered by company which in result in improving health and well being. In addition to this,
people are more likely to prepare meal at home due to increase in number of disease across
worldwide. So, many of the individual have appreciated the incredible range of organic food
products being offered by enterprise on online platform. As it has provided them ease and
comfort in easily booking them as per their requirements, social media platform or online media
have stand-out growth of 36.2 percent. Thus, in another word, it can be stated that out of four,
almost one products is being purchased by customers through online platform in 2020.
Furthermore, in order to effective analysis the market condition of the business, PESTLE
Model can be applied as it helps in understanding external factor such as policies of government,
economic environment, social preferences, technology and legal factor that are impact on smooth
operation of business. PESTLE analysis of fresh fruit can be explained in detailed as follows:
Political factor: With impact of covid-19, government of United Kingdom have put restriction
in trade of goods and services from one individual to another with an motivate to protect people
living within the society. Such restriction has lead in increasing overall cost of the company and
created barriers in effective expansion of firm in external environment (Palmatier and Crecelius,
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