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Front Office Operations - Assignment

   

Added on  2020-12-31

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FRONT OFFICEOPERATIONS
Front Office Operations - Assignment_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. Brief background of Sofitel and Ibis Hotel.............................................................................12. Differences between the responsibilities of the Rooms Division department in luxury andbudget brands..............................................................................................................................23. Outlining the Front Office operations executed at luxury hotels............................................34. Different channels and tools that hotel properties use to communicate across departments. .35. Identifying the target markets for Sofitel and Ibis Hotel........................................................46. Current strategies used to provide quality customer service to the target market..................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
Front Office Operations - Assignment_2

INTRODUCTIONFront office operations is a process which is very important for any hotel, whether it aluxury or budgeted hotel. This helps in communicating with customers and making a goodrelationship with them. It is very crucial for both type of hotels to maintain the responsibilitiesof their front office operations as the core function which influence visitor’s preferences.Present report will talk about Sofitel which is a luxury brand hotel and Ibis Budget Hotelchain. It will explain about the major difference between the responsibilities of the roomdivision department in both type of hotels, and will also outline the front office operation inluxury hotels. Different channels and tools that is used by them in communicating and increasestheir customer satisfaction level and identifying their target market wills also be explained instudy. Thus, the report will outline current strategies used by hotels to provide quality customerservice to the target market and travelers. MAIN BODY1. Brief background of Sofitel and Ibis HotelSofitel is a leading chain of hotels and resorts centralized in Paris, France and is ownedby Accor Hotels. First Sofitel Hotel was opened by Banque Paribas in France on 26th June 1964,and was the first 5-star hotel in the city. This chain of hotels manages two sister brands i.e.Sofitel Legends and SO Sofitel. In the year 1970s, Sofitel became an international hotel group. Itentered into the market of US with its French approach for hospitality by offering French winesat site, making baguettes, providing bidets in almost each room. In 2007, this brand went througha global overhaul from which the number of hotels reduced by 50%. And to bring more focus onhotel management and related services Sofitel adopted asset-light strategy. As Sofitel is amember of Accor hotels group, it implies sustainable development, growth strategies andpolicies which are set by the group (Abbott & Lewry, 2010).Ibis is an international brand of hotels which is owned by Accor Hotels, listed in Parishstock exchange and was founded in 1967. Ibis opened its first hotel in 1974, at prime locationslike, airports, beaches and railway stations. Ibis offer services at low rates in comparison toglobal hotel groups. This Ibis was opened in Bordeaux in 1974 and had expanded throughoutFrance. Ibis provides various facilities to its guests which includes, 24-hour reception facility toits customers, a desk, 2 beds, wardrobe space and with international and national TV channels.On special occasions, the hotels expand its services which include bar offering breakfast between1
Front Office Operations - Assignment_3

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