Understanding the Purchasing and Consumption Habits of Fun Tassie Tours' Primary Target Market: China
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Added on 2023/06/03
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AI Summary
Fun Tassie Tours' primary target market is China, which values traditional life cycle and seeks best deals, fair prices, convenience, and variety of selection. The company offers various packages that cater to the cultural aspects of the region and appeal to all social classes with different price ranges.
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P R E S E N T E D B Y … Fun Tassie Tours (Primary target market)
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Purchasing/shopping habits and preferences Target market for Fun Tassie Tours is China Has the largest customer base Habit and preferences the following are aspects customer look for; Best deals in the market Fair prices Convenience Better variety of selection
Consumption/disposition characteristics The consumption characteristics are as follows; Cultural orientation China believes in traditional life cycle, and they are not influenced by the western consumer values(Fine, 2017). Fun Tassie Tours offers various packages which sought the need of their clientele in this region The services are in line to their cultural aspects (Huggins et.al 2016).
Continued… Social class It is an important aspect when it comes to marketing strategy. Services are appealing and cater all the social classes with individuals in different segment (Huggins et.al 2016). The company knows the need of each segment thus provide customers with price range they can afford(Fine, 2017).
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References Fine, S.H., 2017. Introduction to social marketing. In Marketing the Public Sector(pp. 1-12). Routledge. Huggins, K., Burger, J., Pretorius, M. and Overby, J., 2016. Two-a-Day: A Choice of Target Market Selection of Apple Export Business.Business Case Journal, 23(2).