Comparison of Target Market: Apple Watch Series 6 vs Fitbit Versa 2

PRINCIPLES OF
MARKTING

Executive Summary
Marketing is a key part of each and every business as Marketing management deals with aspects
related with designing the products and services, formulation of pricing policy, adoption of
effective distribution channel, and use of strong marketing campaign to attract and retain
customer. Below mentioned report covers the comparison of target market between Apple watch
series 6 and Fitbit Versa 2 which are contemporary with each other, offers smart watch with
health and fitness tracking capacity.

Table of Contents
Executive Summary ........................................................................................................................2
INTRODUCTION...........................................................................................................................4
Mani Body.......................................................................................................................................4
Target Market...................................................................................................................................4
Marketing mix..................................................................................................................................5
Product ...................................................................................................................................5
Price .......................................................................................................................................6
Place.......................................................................................................................................7
Promotion ..............................................................................................................................7
Conclusion and Recommendation..........................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9