Function & Structure of Resort Operations
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Added on 2020-12-24
Function & Structure of Resort Operations
Added on 2020-12-24
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Analyse the function of resort operations.............................................................................11.2 Analyse the structure of the resort offices of different types of touroperator......................................................................................................................................2TASK 2............................................................................................................................................32.1 Discuss how effective quality systems and procedures affect legaland conflict situations................................................................................................................32.2 analyse the impact of quality systems and proceduresimplemented by tour operator on its operations.........................................................................4TASK 3............................................................................................................................................43.1 Analyse incidents that affect the operations of a resort........................................................43.2 Evaluate the procedures to be implemented by tour operator to deal with differentincidents......................................................................................................................................53.3 Procedures to be implemented by a tour operator linkwith guidance of legal bodies.....................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONOperations management means activities through which commercial activities oforganisations are designed in appropriate way. This is group of activities which assist inperforming commercial activities. Resort is a place where people reside to enjoy vacations.There are many activities performed in organisation which are important and significant forentertaining (Glock, Schwindl and Jaber, 2012). There are many activities associated with resortsuch as gaming zone, food facility, swimming, bar, etc. There are many departments which areworking in order to provide satisfaction to consumers. This report is based on First Choice whichdeals in travel and tourism sector. This organisation was established in 1973 having head quarterin Luton England. TUI is the parent company of First Choice. In this report there is discussionabout function and structure of resort operations, role and impact of quality system andprocedures and lastly management issues related to incident. TASK 11.1 Analyse the function of resort operationsResort is a place where people reside in order to enjoy vacations. These days there isdifference in reason of visiting various places (Zu and Kaynak, 2012). There is more crowd ofpeople in resorts due to official purpose, college trips, family vacations, friends outing, etc.Hence resort managers has to plan operations in effective and relevant manner. This is essentialand important for improving brand image. Caribbean is a region of North America nearCaribbean sea, islands and coastal region. This place is good because of natural beauty. Peoplevisit this place hence there are some resorts which increases value of this place. Some resortsare- Jade Mountain Resort, Zoetry Agua Punta Cana, Round Hill Hotel and Villas, Fowl CayResort, etc. The caves, etc. these are some beautiful places which provides view of Caribbean.First Choice have collaboration with such resorts, so they have to plan operations according toculture, social values of people (Hill, 2012).Coordination and handling of tour operators- There are many departments in resortssuch as sales and marketing, food and beverages, maintenance department, etc. These are thedepartments which are important for providing good services. There is difference in demand ofconsumers, this is essential to make coordination among these departments. In resort, there arecoordination with different travel operations so it is essential to be in tuning with them regarding
bookings, consumer demand, etc. for instance: Managers of First Choice book resort atCaribbean i.e. Jade Mountain Resort for Asian people. So it is essential to understand reasonbehind visiting place. Then arrangement must be accordingly. This is responsibility of managersof resort to understand demand. This is relevant for brand image of resort as well as First Choice.Customer service function- Customers are the king for business enterprise. This isresponsibility of managers to work according to external environment, then this is relevant forperforming operations. Managers of resort must analyse demand of customers and then provideappropriate services. There are many departments in resorts such as maintenance, room servicesfront office, food and beverages, etc. When there is coordination among them, so services can beprovided timely (Hofmann and et. al., 2014). Managing the legal and health and safety issues- Resort such as Jade Mountain atCaribbean must work in ethical manner. This is important and relevant for attaining good imagein industry. There is requirement of safety measures for customers so in case of emergency it canbe used. This is responsibility of managers of Jade Mountain Resort to work and provide serviceswhich helps to maintain health and operations are done in ethical manner. In case of any issue toconsumer it must be resolved frequently. This can be done with the help of proper training andopen communication with workforce of Jade Mountain Resort. 1.2 Analyse the structure of the resort offices of different types of tour operatorResort is the place where people to enjoy vacations. There are many departments whichare working in order to provide satisfaction to consumer and achieve good brand image inindustry. Front desk services, housekeeping, maintenance, room services, etc. are somedepartments which works in order to serve customers. Management of Fowl Cay Resort hasproper communication channel through which departmental head can communicate with eachother. In this resort, functional structure is followed. Hence department works according to theirassigned function. When there is demand for food, front office manager contact to food andbeverages department. While in case of check out, front office department informs to housekeeping for cleaning purpose (Maggon and Chaudhry, 2015). In Caribbean there are different events such as winter sports which gets organised.Hence at that time, there ate many customers who visit and resides in resort. In this case, there isrequirement some special facilities which are important and relevant to provide satisfaction to
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