Functional Business Management Report

INTERVIEW

TABLE OF CONTENT
3. General Management questions...................................................................................................1
4. Functional business questions......................................................................................................1
5. Other questions............................................................................................................................3

3. General Management questions
1. What is your favorite part of your job as an entrepreneur? Why?
Favourite part of my job is to meet different people, I get an opportunity to interact with different
types of customers. It help me to enhance my communication skills and confidence.
2. What is your least favorite part of your as an entrepreneur? Why?
As an entrepreneur I like to try new and innovative things but I need to listen to my customers
who are not willing to try anything new. It makes me upset sometimes because it becomes a
barrier in my learning or development of new skils as a hair stylist.
3. How do you motivate yourself?
I try different things to get motivated, such as I set personal goals to accomplish, I set my
routine, I listen to motivational videos of various entrepreneurs etc.
4. How do you motivate others?
I believe that motivation is very much important for each and every individual, therefore I use
different strategies for motivating my staff. I have developed impressive reward programs for the
employees like employee of the month, most talented employee etc.
4. Functional business questions
1. What form does your business take?
I have a sole proprietorship business, and I am the sole owner of my salon.
2. How do you approach marketing?
I use different platforms to promote the services offered at my Salon, these platforms includes
Facebook, Instagram, Twitter and WhatsApp. My Salon also offers discounts on important dates
such as Women's day, Valentine's day, Christmas etc.
3. What is your target market?
Our salon mainly target women aged 16 to 30 who are interested in getting hair braiding.
4. Do you advertise in-house or use a third party
No, we do not use any third party for promoting our services, we are using in-house advertising
through platforms like Facebook, Instagram etc.
5. Can you describe a recent advertising strategy that you used?
The most recent advertising strategy we used was a flat discount of 20% on the total bill for first
20 customers in the month.
6. How do you price your products or services?
1