Business Plan for Hospitality Industry

This report discusses the development of a business plan for a hospitality industry, including vision, mission, marketing plan, industry analysis, and finances. It also covers service design and development plan, operations plan, management team, and company structure.

FUNDAMENTAL 6565

EXECUTIVE SUMMARY
In this an hotel related company is going to be covered with business plan. Main focus is going
to be over various elements related to business. This is going to include finances, management
and economics with vision, mission of Al Bayar group.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
Industry analysis.....................................................................................................................4
Company description..............................................................................................................5
Market analysis.......................................................................................................................5
Economics of the business......................................................................................................5
Marketing Plan.......................................................................................................................6
Service design and development plan....................................................................................6
Operations plan.......................................................................................................................6
Management team and company structure.............................................................................6
Overall schedule.....................................................................................................................6
Financial projections..............................................................................................................7
CONCLUSION................................................................................................................................7
REFENCES......................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business plan can be defied as a set of strategic step that are implemented and formulated
as a process by organisation and its department for achieving desired results. With design and
develop of an effective plan it is easy for organisation and entrepreneur to complete all task with
motive of accomplishing competitive advantage against rival organisation. In this report
hospitality business is developed with includes a combine package of tour and travel package as
well as hotel. Moreover, report highlights on vision and opportunity, marketing and operations
plan and economics of scale to implement plan with a practical approach.
VISION Statement - The vision of the business is to lead the hospitaility industry of UAE in the
upcoming period. Thus its goals and objectives are also in the direction to company’s effective
performance, enhancing the popularity and profitability on the other hand.
Mission Statement – The mission of the company is to provide the best quality products in the
reasonable prizing for its good to be a growing and effective brand (Poloz, Dowling and
Stambolic, 2017).
Industry analysis
Globalisation aspects provide various opportunities for expanding the market that leads an
organisation to manage and control their operations at large level. This also helps in completing
all work in an effective manner by managing all task and objectives as per inter-national business
organisation. In the present scenario, the major scope exists for business of service sector.
Moreover, the recent year data and information states that hotel industry face an intense
competition among all over the world. Example- Dubai service sector of hospitality business
provides each type of luxury to its clients. For implement of business plan it is identified that
management must enhance size that match with large number for operations and functions to
attend a guest list of estimated thousand number of visitor or guest. Along with this business of
hospitality market is growing with 18% per year on annual basis. Moreover, the structure
followed by industry is centralised and it consists of simple steps in order to make effective
decisions. For the tour-travel and hotel accommodation services centralised decision making
make formal business structure which is beneficial to accomplish long term aspects through
satisfying needs of customers properly. Moreover, the industry is fragmented as small and large

so many competitors are competing within business sector. As per international market trend of
visitors hospitality business design its services to match with current market situation.
Company description
The hospitality industry in the country has very high occupancy among the common
market that ultimately gains the rising corners for new comer industry. The company is an
effective growing unit of the hospitality company. It certainly adopts the segmentation, targeting
and positioning market strategy. Thus Al Bayar Group is mainly considered opts targeting
audience for the better and effective reach to its potential customer.The company is a sole
proprietor ship firm. The major goals and objectives is to attain the maximum effectiveness of its
all the operation and formulate the planning in such way to grab the market opportunities and
earn the efficient profitability (Rubens, Leah and Schoenfeld, 2016).
Market analysis
With the term of market analysis it is easy for business organisation to perform its work in an
design of right plan through segmenting the wide market into small and segment, targets as well
as area to make a direct appeal for providing more customers value in its hotel services. From
perspective of respective hotel and tour-travel services geographic segmentation is done for
satisfying needs about domestic market and with demographic segmentation international
visitors are fulfilled. The target market further, consist of attracting international visitors to
sustain in competitive market by establishing hotel services at global through satisfying
customer's needs properly (Sahin, Axel and Arendt, 2017).
Economics of the business
The economics of the business is greatly depends on the overall financial activities that are
done by the organisation. The Al Bayar Hotel group helps the economics with effective working.
The hotel earns a great share of profit from its revenue after the dividend distribution. The
competition in the industry is high as well as the inopportunity to lead the market is also at the
same stage. The good market reassert and an effective planning with proper execution will all be
needed iof get sues iin the following industry. The lifestyle status and living standards of the
majority in UAE is high that help much new business to use the best and most efficient quality in
their product and services rather than focusing on the cost cutting. As the enhanced quality of

any product will certainly help Al Bayar Group to effectively establish the business and create
the good brand image and values for iit respective product and services.
Marketing Plan
The marketing plan is based on placing the overall function of the hospitality company as the
overall operations and tasks are planned by the company in order to attain the goals and
objectives of company. The fundamental of market planning is applying the segmentation driven
technique . The company has segmented iit consumers as per their business behaviour iin the
country. The main targeting of company’s marketing is based on the demographic section in
society. Along with that for the effective product positioning Al Bayar Group will be using the
value positioning of its products (Zhang, Tian and Jian, 2016)
Service design and development plan
An operational plan can be defined as a plan prepared by a component of an organization that
clearly defines actions for achieving of goals. Al Bayar Group is going to be benefitted through
this in a way that objectives and goals are going to be achieved very effective manner.
Operations plan
Al Bayar group is going to be helpful through this in a manner that all its operations are going to
be performed in smooth manner.
Management team and company structure
The company has working in the fields of Middle East countries and iit origination is in the
Unitized Arab Emirates. The main dealing of the company will be in the hospitaility sector of the
country. The organization has a wide product portfolio under which certain categorized goods
from all the backgrounds of essential and luxury need are included. The given analysis of all the
important aspect of the organization and its management team are done with the motive to form
an effective business plan.
Overall schedule
In this investors are included. Al Bayar group is going to be benefited from this in a manner that
investors are going to be brought for investment.

Financial projections
Al Bayar group is to be benefitted from this in a manner that all its resources are going to be
saved for future use.
CONCLUSION
From the above file it can be concluded that concept of business plan means an plan which
helps an hotel industry to establish itself in market. under this plan various things like vision,
mission, marketing plan, analysis of industry and about finances. Also in this company structure
has been discussed. Then service design and marketing plan is also explained.

REFENCES
Books and journals
Cook, L. J. K., Kulmaczewski, R., Cespedes, O. and Halcrow, M. A., 2016. Different Spin‐
State Behaviors in Isostructural Solvates of a Molecular Iron (II) Complex. Chemistry–A
European Journal. 22(5). pp.1789-1799.
Poloz, Y., Dowling, R. J. and Stambolic, V., 2017. Fundamental pathways in breast cancer
1: signaling from the membrane. In Breast Cancer (pp. 3-12). Springer, Cham.
Rubens, A., Leah, J. and Schoenfeld, J., 2016. Using Biographies to Teach Leadership
Skills: A Classroom Example. Journal of the Academy of Business Education, 17.
Sahin, A. W., Axel, C. and Arendt, E. K., 2017. Understanding the function of sugar in
burger buns: a fundamental study. European Food Research and Technology. 243(11). pp.1905-
1915.
Zhang, H., Tian, Y. and Jiang, L., 2016. Fundamental studies and practical applications of
bio-inspired smart solid-state nanopores and nanochannels. Nano Today. 11(1). pp.61-81.
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REFERENCES
Books and Journal