Fundamentals of Entrepreneurship Business Model
Added on 2020-04-07
7 Pages1068 Words83 Views
Running Head: Fundamentals of entrepreneurshipFundamentals of entrepreneurshipElevator pitch
Fundamentals of entrepreneurship1ContentsIntroduction......................................................................................................................................1Benefits of the app...........................................................................................................................1Selecting vendors.........................................................................................................................1Saves time and cost......................................................................................................................1Product comparison......................................................................................................................2Industry development...................................................................................................................2Selection of city:..............................................................................................................................2Business Model:...............................................................................................................................2References:......................................................................................................................................4
Fundamentals of entrepreneurship2IntroductionIncreased internet usage and ecommerce market is the basis on which this business model is prepared. Internet is a backbone of ecommerce marketing (Sharma, 2015). Deligroce is an onlineplatform which bridges local vendors and their customers through a mobile application. This provides grocery buyers with an opportunity to buy monthly or weekly groceries without stepping out of their house, solely via an application on their mobiles. This leads to saved time, cost and increased convenience for the customer. This provides the vendors with an online platform and access to a large customer base on a single screen.Benefits of the appSelecting vendorsCustomers can select the product that they want and the vendors from whom they want their groceries. This is extremely beneficial especially in the case of perishable goods as these local suppliers have overtime earned a certain level of trust and developed their loyal customer base. Moreover, consumers also feel more comfortable in buying from the vendors that they know from before as this gives them an assurance that the product they receive will be of a desired quality (Bisztray, 2016). On the other hand, unlike other ecommerce platforms, Deligroce does not harm or impact the business of these vendors rather gives them an online platform and makesthem available to a larger audience.Saves time and costConsumers often spend over an hour for weekly grocery shopping. Many times, all the products required are not available at one store and hence they fulfill these needs by going to two, sometimes more grocery stores. This consumes a lot of their time (Mittal, 2013). An online application, makes all the products available on a single screen and they can select the products that they want and they get delivered at their doorstep. Moreover, products are provided to customers at a lower cost than their retail price. Various discounts, membership cards and seasonal offers would be introduced by Deligroce to attract a larger customer segment.
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