Safer Supermarket Shopping Experience: Implementing Click and Collect Model for Tesco

Project CW2 Safer
Supermarket Shopping
Experience

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business operations is basically termed to be the concept which helps in describing the
various range of activities. In context to organisation, it basically refers to the organisation
dealing with the regular operations and running making profits. In this report, the organisation
chosen is Tesco. It is a British Based general merchandise retailer founded in 1919 and
headquartered in Welwyn Garden City, United Kingdom. The organisation is considered to be
the third largest retailer in the world. The report involves how the company focuses on
implementing radical changes for the purpose to focus on Click plus collect service, providing
more incentive for the consumers to adopt these services and reducing the social contacts among
the consumers and the staff in the click plus collect area. In addition to that, the report will cover
the various procedures and process for the purpose to reduce the contagion rise in the click and
collection point and possible in other areas too.
MAIN BODY
TASK 1
Click and Collect Service Model
In reference to the organisation, the click and collect is a hybrid ecommerce model in
which the individuals select and purchase items online and pick them up at centralized collection
point and in store. This model is basically designed for the purpose to streamline the process
which is basically involved in the payments and in store purchases. The click and collect model
plays a very important role and helps in saving time of amount service when a consumer is
buying the products in the larger quantity. In addition to that, this model is becoming highly
popular and is available in all the supermarkets( Mollenkopf, Ozanne and Stolze, 2020).
Click and Collect Process
The click and collect process is one of the processes which is basically available with the
customer orders. In context to organisation, when a consumer creates an order with the help of a
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smart phone or computer, the consumer can pay online and select the products they want to get
shipped( Rimmer and Kam, 2018). In context to organisation, the social distancing and
lockdowns, the customer have naturally taken to online shopping in place of the person
shopping. In context to organisation, the click and collect service is one of the most popular ways
of buying remotely.
CUSTOMER FLOW
The steps involved in the Click and Collect Process of the organisation are:
Step 1: The consumer can order the products through a app, website or ordering page and can
select the options for the pick up.
Step 2: After the customers pay order online, they could receive an confirmation message for
their orders with all the collection and necessary details. In addition to that, details of the order
are communicated to the company who prepares the order for the collection.
Step 3: The consumer goes to the location of pick up with the order proof and collects the
products in person (Zajác, and et.al, 2021).
Information and Product Flow
Ways of click and collect setups: In context to organisation, there are various ways of
implementing the order and connect with the organisation. In reference to organisation, there are
various click and collect setups which involves the following:
 Marketplace platforms with the click and collect integrated
 Order and collect features on ecommerce platforms
 Using the click and collect software to use on the social media applications, Online stores
and POS.
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