Fundamentals of Leadership

Fundamentals of
Leadership

Table of Content
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Introduction to company ............................................................................................................3
Summary of style, characteristics and type of leader..................................................................4
Leadership style evaluation including ways to change style and approach ...............................4
Blocking this leader from making changes.................................................................................5
PART B ...........................................................................................................................................5
Alternative styles of leadership...................................................................................................5
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................8

INTRODUCTION
Fundamentals of leadership can be understood as research area, and practical skill
encompassing ability of individuals, teams within various departments in organization for
productive best results. Amazon is one of the best multinational technology company which
focuses on e-commerce services, cloud computing and posses strong competitive brand
goodwill. In first part of report leadership style adopted by leader will be discussed based on
aspects, including change style, approach and detailed evaluation with summary analysis. The
study in part second will be analysing alternative leadership style where contemporary and
global aspects of the business have high influence as modern trends.
PART A
Introduction to company
Amazon is one of the best e-commerce company having wide range of products and
services, catering to large customers’ demands within competitive business industry. The brand
has been promisingly growing with serving high premium quality services to all customers
around globe. Company leader brings forward wide range of innovative professional skills varied
growth efficacy horizons for employees, by encouraging attitude and participative leadership
style. Amazon aims to serve the best products, services catering to competitive business
preferences and for expansion toward untapped market horizons for strengthened brand image