Fundamentals of Public Relations Assignment

Running head: FUNDAMENTALS OF PUBLIC RELATIONS
FUNDAMENTALS OF PUBLIC RELATIONS
Name of the Student
Name of the University
Author note

FUNDAMENTALS OF PUBLIC RELATIONS1
Part A: Research Public Campaign
Answer 1:
To restore the reputation of the company, it is the responsibility of the Public Relation to
lay down the scope, theme and the objectives of the campaign. The scope of the campaign would
be to highlight, uplift and restore the reputation of the company that would make it the popular
choice among the Australian customers. The theme of the campaign would be to show how
hygienic the company is and that they do not compromise with the health of the customers in any
way. The first objective could introduce the company as a hygienic setting where people can
come and grab a quick bite in a relaxed setting. The second objective could promote the
professional behaviour of the employees who are ready to serve the customers and appreciate
their jobs.
Answer 2:
Current emerging trends in public relations include giving emphasis on thought
leadership that would encourage the company to target a wider audience and include the different
intellect of the people that can help a company grow and develop. Artificial intelligence is also
gaining momentum that helps the company speed up tasks and help make better business
decisions (Allagui and Breslow 2016). More importantly, the emergence of social media
campaigns have improved the communication skills and this can help the company to advertise
its policies to a wider audience.
Answer 3:
The campaign’s audience are the adults of all age ranges across genders who are sociable,
friendly and use the social media platforms like YouTube.

FUNDAMENTALS OF PUBLIC RELATIONS2
Answer 4:
The campaign options include creating an advertisement showing how responsible the
employees of the company are. They can upload the videos on all social platforms and advertise
on television and radios (Ribeiro 2018). They can do a public campaign on the roads while
interacting with the customers.
Answer 5:
The campaign would be shown to the leader of the creative head and the leader of the
company. As far as the stakeholders are concerned, the campaign would be shown to the
investors of the company, the employees to get their feedback and finally to the targeted
customers.