logo

Promotion Strategy for Sara Lee Australia

The assignment is to create a group report analyzing a chosen company, conducting research, applying theoretical frameworks, and making recommendations on the future marketing strategy. The report should include sections such as executive summary, introduction, target markets/segments, macro environment analysis, product, price, promotion, place recommendations, conclusion, and reference list. The page length guide provides specific page limits for each section.

5 Pages821 Words289 Views
   

Added on  2023-04-19

About This Document

This document discusses the promotion strategy for Sara Lee Australia, focusing on the objectives and promotional mix tools. It explores the use of advertising, sales promotion, public relations, and digital marketing to remind customers about the company and its products. The document also provides insights into the importance of reminder promotion in a competitive market.

Promotion Strategy for Sara Lee Australia

The assignment is to create a group report analyzing a chosen company, conducting research, applying theoretical frameworks, and making recommendations on the future marketing strategy. The report should include sections such as executive summary, introduction, target markets/segments, macro environment analysis, product, price, promotion, place recommendations, conclusion, and reference list. The page length guide provides specific page limits for each section.

   Added on 2023-04-19

ShareRelated Documents
Running Head: MARKETING FOUNDATIONS 0
MARKETING FOUNDATIONS
STUDENT NAME
12-16-2018
Promotion Strategy for Sara Lee Australia_1
MARKETING FOUNDATIONS 1
Promotion strategy
a. Objectives for promotion
Since “Sara Lee Australia” is serving desserts from last forty years, the major objective is
“reminder promotion.” The reason for this objective is, that the customers are already
aware of the company, which means information promotion would not be relevant, but
due to various other competitors and new entrants to the industry, the company should
make people remind about the company, and their products (Petersen, 2015).
b. Promotional mix
In order to create integrated marketing communication, various promotional mix tools
can be used. Some of those are:
Advertising
The company must use pioneer product advertising, because the company’s
objective is to remind the customers about the company and can influence them
through new products or taste, or flavors to offer. The company does not want to
show their company above any other company. The media through which
advertising can be done is through printed media like newspaper, pamphlets, and
magazines for recipes. Moreover, television could be another media, for audio-
video promotion to a large group of people (Milah, 2015) .
Sales promotion
When it comes to desserts, the best way to remind of the company and taste is
through sampling and contests. The smaller packets can be distributed to the
target customers to remind them of the taste of the deserts and influence them to
purchase bakery and desserts goods from Sara Lee. Moreover, through contests
Promotion Strategy for Sara Lee Australia_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Use Of Digital Marketing In A Specific Communications Strategy
|14
|903
|52

Practical Digital Marketing
|13
|914
|92

Analysis of Placement of Junk Food
|4
|756
|14

Marketing for Speed Ride Motorbike Product Marketing for Speed Ride Motorbike
|10
|1536
|81

Assignment - Social Media Marketing | Thomas Cook
|1
|739
|36

Use Of Digital Marketing In A Specific Communications Strategy
|15
|747
|47