Strategies for Ensuring Future Sustainability in Business and Tourism Industry: A Study on British Airways

TO IDENTIFY THE STRATEGIES USED BY BUSINESS AND
TOURISM INDUSTRY OF UK FOR ENSURING FUTURE
SUSTAINABILITY IN AN ORGANISATION
1

Contents
CHAPTER 1: INTRODUCTION....................................................................................................3
Background of the research.........................................................................................................3
Research aim................................................................................................................................3
Research objectives.....................................................................................................................3
Research problem........................................................................................................................3
Research questions.......................................................................................................................3
CHAPTER 2: METHODOLOGY...................................................................................................4
CHAPTER 3: LITERATURE REVIEW.........................................................................................6
Significance of having sustainability for British Airways...........................................................6
Strategies for maintaining future sustainability British Airways................................................6
Advantages of future sustainability for British Airways.............................................................6
CHAPTER 4: CARRYOUT YOUR RESEARCH USING SECONDARY DATA ONLY...........7
Significance of having sustainability for British Airways...........................................................7
Strategies for maintaining future sustainability British Airways................................................7
Advantages of future sustainability for British Airways.............................................................8
CHAPTER 5: CONCLUSION........................................................................................................9
REFERENCES..............................................................................................................................10
2

CHAPTER 1: INTRODUCTION
Background of the research
Sustainability is an important part of the business success and growth because it attraction
larger number of customers within minimum time period. It is important for the business and
tourism industry to maintain sustainability within an organisation because it helps them in
attraction of larger number of customers as well as accomplishment of long term goals and
objectives within minimum time period (Farley and Smith, 2020). In aviation industry the major
significance of using sustainable measures is related with reducing emission and waste so that
communities can be built and responsible business can be created.
Research aim
Research aim: To determine the ways used by business and tourism industry of United
Kingdom for ensuring future sustainability in an organisation: A study on British Airways
Research objectives
 To determine the significance of having sustainability for British Airways
 To identify the strategies for maintaining future sustainability British Airways
 To examine the advantages of future sustainability for British Airways
Research problem
One of the main issues faced by business and tourism industry of United Kingdom is lack
of customer base. This issue has direct and negative impact on business on business performance
and growth of company (Robertson, 2021). In order to overcome this issue, sustainability is an
important part of the business success.
Research questions
 What are the significance of having sustainability for British Airways?
 What are the effective strategies for maintaining future sustainability British Airways?
 What are the advantages of future sustainability for British Airways?
3

CHAPTER 2: METHODOLOGY
It is a systematic procedure of identify, analysing and interpreting the data. There is
various step involve in research methodology which are:
Research philosophy: They are of two types positivism and Interpretivism. In this
research Interpretivism will be selected to gather quantitative information, so that in-depth
knowledge can be acquired.
Research approach: Deductive and inductive are the two form of approach. As per the
investigation Inductive approach would be chosen to test theories (Heal, 2020).
Research strategy: Research strategy are of various kind that is survey, case study,
experimental, action research and many more. In current research systematic literature review
will be selected to gain more insight.
Research choice: They are divided into two kinds that is quantitative and qualitative. In
present research topic, examiner will be chosen Qualitative choice because data is not in the form
of numbers.
Time horizon: There are two-time framework to know the point of time in which
information is to be gathered (Purvis, Mao and Robinson, 2019). Cross sectional and longitudinal
are the type. In current investigation cross sectional time horizon is selected because information
need to be obtained at single point of time.
Data collection: Primary and secondary sources are the data collection tool. As per the
requirement secondary source of data collection will be chosen to collect various second hand
data.
Time horizon:
4