FY021 Introduction to Business Studies

CONCLUSION
Organizations have to make sure that they are able to
implement innovative steps within their promotion
through which it can make sure that it is able to develop
a personal user experience to the customers.
REFERENCES
Muhonen, T., 2017. Forming a Digital Marketing Plan For a Start-up Brand.
Krstić, J. and Reljić, M., 2018. DIGITAL MARKETING COMMUNICATION BASED ON USERS’BEHAVIOURAL
Digital marketing- It a type of promotion process in which
technological advancements are being used by the company
(Krstić and Reljić, 2018). This includes promotion through the
means of email marketing, social media marketing and other
means by which company can maintain its efficient
communication with the customers. In order to maintain high
customer engagement Morrison uses advertisement through,
email marketing and uses social media sites to establish a bi-
directional communication.
Traditional marketing- Organizations tend to utilize
traditional marketing for promoting itself to a wide range
of customer base (Muhonen, 2017). This is being done
through the means of pre-existed roots like radio, TV
commercials, radio advertisement and pallet paper.
Morrison tend to promote itself, through the means if
newspaper and pallet paper by which it makes sure that it
is able to attract customers from different segments of
the society.
Promotion- This the organizational step through which
Morrisons tend to promote itself to a wide section of the
customer base. By this step company can make sure that it is
able to achieve high sales, through attracting new customers
towards the organization.
INTRODUCTION
Promotion is the organizational activity through which it
tend to promote the process of buying and selling to the
customers. Morrison’s is the chosen organization for the
evaluation within the report. Analysis on the promotion's
strategy is being evaluated within the report.
FY021 Introduction to Business Studies