FY028: Inquiry Based Learning Project Title of the project: “The
Verified
Added on 2023/01/05
|2
|444
|36
AI Summary
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
FY028: Inquiry Based Learning Project Title of the project: “The current trend ofReinventing In-Store Shoppingin retail industry.” Background information: In retail industry, this spread of Covid-19 pandemic impacted every aspect of business, from supply chain and in store operati ons to engagementofcustomerandlabour.Thebreadthanddepthof change needed demanded that the retailers respond with innovati on, agility and with right technology. This makes it necessary for retail organisati ontoreinventthein-storeshoppingexperienceof customers. Primark is one of the leading Irish fast fashion retailer which deals in housewares, clothing and cosmeti cs. The organisati on was established in year 1969 and its headquarter is located in Ireland. Duetocoronaviruslockdowns,companyisfacingdeclineinits revenues. The company was forced to close its stores following the spread of virus. This makes it necessary to follow health and safety guidelines.Inordertoovercomethisissue,reinventi ngin-store shopping experience can provide an opportunity to the company to compete in the market and improve its revenues. Reason for choosing a specific company: The main reason behind choosing Primark as a company is that because of spread of corona virus, the company is facing decline in its revenues. In order to improve its revenue, it is necessary for the company to be with trends prevailingintheretailindustryandbyreinventinginstoreshopping experience of customers, it can improve its revenues. Aim of the project: “To assess the current trend of Reinventing In-Store Shopping experience of customer and its impact on operati ons of business enti ty. A case study on Primark.”
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Research Question: 1.What is the concept of reinvent in store shopping experience of customers? 2.How company can reinvent in store shopping for customers? 3.What is the impact of reinventing in store shopping experience of customers on operations of business entity? How the aim will be achieved: The aim of the project will be achieving through gathering relevant information associated with the topic area and drawing valid and reliable outcomes from the research. Reference List 2020 Retail Industry Challenges and the Tech Solutions to Conquer Them,2020. [Online]. Available through: <https://www.xaasjournal.com/2020-retail- industry-challenges-and-the-tech-solutions-to-conquer-them/> Howdigitaltechnologiesarereinventi ngin-storeshopping,2019. [Online].Availablethrough: <htt ps://www.digitalcommerce360.com/2019/07/24/how- digital-technologies-are-reinventing-in-store-shopping/>