Effect of Online Shopping Trends on Consumer-Buying Behavior

Inquiry Based Learning
1

Contents
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................4
RESEARCH METHODOLOGY....................................................................................................5
RESULT AND DISCUSSION........................................................................................................6
RECOMMENDATION.................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
2

Topic- Effect of online shopping trends on consumer-buying behavior. A case study on
Sainsbury’s.
INTRODUCTION
Online shopping is becoming consider as one of latest trends in nowadays and many people
uses this medium for convenient shopping. In fact, it is one of the popular aspect of shopping
among internet community. No matters electronics, online shopping, pets and other trends is
becoming very popular with each passing days. There are hundreds of website and other smart
application which are being created or deployed every year in order to cater this rising demand of
comfortable shopping trends.
In this research study, it is mainly focused on the online shopping trends which have led
research believe that age is not only factor causes youth to turn into online shopping. There are
different factors involved in marking online shopping and become consider the fastest growing
market in global world. This research study will describe the significant affect of online
shopping trends on the consumer-buying behaviour.
Aim of research - To investigation on the effect of online shopping trends on consumer-buying
behavior. A case study on Sainsbury’s.
Research Questions
 To determine the effect of online shopping trends on the business profitability as well as
productivity.
 To identify the impact of online shopping on the consumer-buying behaviour.
 To examine the different strategies in order to improve online shopping trends and attract
consumer-buying behaviour.
Research Objectives
 What are effect of online shopping trends on the business profitability as well as
productivity?
 What is the impact of online shopping on the consumer-buying behaviour?
3

 What are different strategies in order to improve online shopping trends and attract
consumer-buying behaviour?
LITERATURE REVIEW
Online Shopping
Vasić, Kilibarda and Kaurin (2019) Through internet, it is conveniently purchase or buy a
product as well as service online. Nowadays, it has been rapidly increasing the demand of online
shopping, which become consider as popular. The advantage of online shopping is that
completely change the behaviour of consumers. It became easier for every potential consumers
to compare product or service through online medium. The choice is become convenience, easier
it is find online as desired product. Sometimes, it has been observed that online shopping provide
more satisfaction to current modern days for consumers, who are seeking convenience & pace.
As per Izogo and Jayawardhena (2018) there are various kind of online shopping tool or
platform used by retailer in marketplace. In this way, it can easily attract the consumers in order
to provide the best quality of product as well as service. Because of Covid-19, it has been
increasing the demand of online shopping trends and also affect on the consumer-buying
behaviour. Many clients are majorly influence with online shopping trends to buy a product or
service.
Customer-buying behaviour
According to Shokouhyar, Shokoohyar and Gupta (2021) consumer buying behaviour
refers to the study of group, individual and organisations and processes as they can select, secure,
protect and dispose of different items and services. It is very important to identify the satisfaction
level of client and how online shopping directly impact on their purchasing power. In recently, it
has been increasing the sales of product through E-commerce due to covid-19, which means that
many people prefer to use online platform and then buy a specific product. Online selling is now
as essential part of economy. All over the world, there had been an obvious thing and developing
a lot of trust in consumers towards online shopping trends.
4