Hospitality and Tourism in Gambia: A Case Study of a Town Area

Hospitality and tourism in
gambia

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Types and size of accommodation...............................................................................................3
Food and beverage outlet.............................................................................................................3
Distribution channel and promotion............................................................................................4
Types and size of current target market ......................................................................................4
CONCLUSION................................................................................................................................5
REFRENCES...................................................................................................................................6

INTRODUCTION
Hospitality refers to the activities that took place for the welfare of guests or visitors. Tourism
means activities of human being, which includes travelling, staying(SHAIDULLINA, R.M. and
IKHSANOVA, F.A., 2019), enjoying for some days. This study will discuss the hospitality and
tourism in towns of Gambia. This is a country in west Africa.
MAIN BODY
Types and size of accommodation
Tourism and accommodation is the one of the fastest growing industry in Gambia it consists of
20% of GDP of Gambia. In Gambia accommodation gives a wide range of variety of places
ranging from low to high(Oluwatobi, S.E. and Amaka, A.A., 2019). There are many types of
accommodation in the world, but in Gambia there are limited but luxurious accommodation such
as hotel, guest house, lodges, camping, apartment, villas. Big number of people come for tourism
to Gambia in winter season. Sizes of accommodation are categorized in 5 types these are as
follows:-
Accommodation including below 200 room – Very small
Accommodation including up to 200 room - Small
Accommodation including 200 to 399 room - Medium
Accommodation including 400 to 700 room – Large
Accommodation including more than 700 room – Mega
Food and beverage outlet
Food and beverage outlet are the areas where food and beverage are sold. The outlets are mainly
categorized as follows:-
General outlets – They are mainly single or multi cuisine. They allow all day dining or meal
specific. This is usually modestly furnished and have mid price(allow, R., 2019.).
Speciality restaurants – They follow a specific theme for decoration, food, beverage for example
– Chinese, Italian. The price of meal is generally expensive here.
Coffee shop – They operate for 24 hours providing hi-tea with snacks.
Bar – They operation mainly depends on legal matters as they serve alcoholic substance.
Cafeteria – They operate in institutions providing food at lower prices than others.