Development of the Video Game Industry

This report discusses the historic development of the video game industry, including technological innovations and societal influences. It analyzes the relationship between audience expectations and product development, and examines how culture, technology, and society inform game design. It also evaluates the relationship between game promotion and social/cultural context.

Video Game Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Discuss the historic development of the video games industry.............................................3
P2 Assess technological innovations within the games industry................................................3
P3 Discuss the way that society, culture, technology and economy inform video game
development................................................................................................................................4
P4 Analyse the relationships between audience expectations and product development in the
video games industry...................................................................................................................5
P5 Examine the way that culture, technology and society inform the design of a specific game
.....................................................................................................................................................6
P6 Evaluate the relationship between video game promotion and social and cultural context. .6
P7 Prepare a presentation of research, analysis and conclusion.................................................7
P8 Deliver a presentation that articulates theories and practices of contemporary games
development................................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES ...............................................................................................................................9
Books and Journal ......................................................................................................................9

INTRODUCTION
The report highlights upon the emergence as well as the development of gaming industry.
It details about the historical aspect as well as the contemporary aspect in context to the growth
and development of video game industry all across the globe (Chaminade, Martin and
McKeever, 2020). It also focuses upon the factors that have contributed in the success of the
industry such as technology, society, culture , economics etc. and the audience response to the
respective industry.
P1 Discuss the historic development of the video games industry
Video game industry can be considered as one of the most developed in dusty that has
seen major advancements lately. The video game industry started emerging in year 1970. The
first and foremost video game that came into existence was named as Computer Space. The
respective game for designed and developed by the Nutting Associates in the year 1971. After
the development of the first video game, various organisation also got influenced by the same
and started working on their video games programs as well. With the efforts and deamination of
Atari, PONG was developed which was one of a kind in the video game industry. Th respective
video game was also formulated by the same individuals who was a part in the development to
the first video game that came into the existence. In 1983, the video game industry got really hit
by the massive loss and was on the verge of getting collapsed. In these challenging times,
Nintendo came as saviour for the video game industry with the implementation of reliable and
very strict program in relation with the quality control (Bulut, 2020). The respective game
became a success and the industry started experiencing hike in its growth and development.
Since then, there have been highs and lows but the video game industry have always emerged as
a strong and powerful industry.
P2 Assess technological innovations within the games industry
 Technological advancement and innovations has provided a major contribution in the
growth and expansion of video game industry at a global level. Few of the elements of
technological innovations that have enhanced the operations of the video game industry
are as follows :-
 The initial video games were formulated with the help of 2D graphics. The emergence of
3D graphics in the video game industry led the development of games that help the

games to experience realistic textures. It also facilitated the communication within the
individuals investing their time in playing the game.
 Voice Recognition is a technological advantage that has helped the gamers to avoid using
any keyboards or other instructing devices (Ruffino and Woodcock, 2020). The gamers
can now capitalise on the voice recognition features to play the game. It has enhanced the
efficiency of the video games as well.
 Gesture controls have also led to more development in the video games as the entertain
quotient of the gamers has been increased due to the same.
 Smartphones and gaming applications have made it very easy for the individuals to play
video game son their respective devices. This is one of the major trends that have helped
the video games has alleviated and accelerated the growth of the same in an effective
manner.
 The enhanced creative dimensions facilitated by the innovational technologies involves
the gamers to create their own characters and add various specifications such as dress up
and additional features in the same. This helps technological feature helps the video game
organisations and enterprises to encourage the interest of the individuals towards the
specific game.
P3 Discuss the way that society, culture, technology and economy inform video game
development
The contribution of Society
The alterations in the preferences as well as the social norms and stature of the society as
formulated a space for innovation and creativity, The respective change has contributed in the
up-gradation of video game industry in a good manner (Woodcock, 2020). The acceptance of the
society to build and promote innovation and creativity has led to further development of video
game industry.
The contribution of culture
The enhancement in the gaming culture has also led to the growth and development of the same
in the current years,. The individuals have become more passionate towards gaming. Various
individuals have also considered the same as a profession as well. This culture has also boosted
the confidence of many entrepreneurs to establish their gaming consoler or firms as well in order

to cater the large majority of gamers that demands for new and innovative game son a regular
basis.
The contribution of technology
The technology can be termed as one of the major constituents that has led to the
development of the gaming industry from a such a long period time. Technologies facilitate in
the development and implementation of various new features and attributes now and then that is
responsible for enhancing the current standard of gaming industry (Farhana and Swietlicki,
2020). The gaming industry enjoys a good share the in the market due to the contributions of
technological additions in the same. The constant upliftment of the information technology
standard help the gaming institutions to meet up the the standard scale of development and
produce new modifications which in turn can help and encourage the business operations
executed within the video game industrious.
The contribution of economy
Economic environment has also played a major role in the growth of the gaming industry.
Economic stability has allows the individuals to take the relevant risk in terms of penetration of
innovative games which have resulted to be success in the long run. The economic rates and
polices have also facilitated the further growth of the gaming industry as well.
P4 Analyse the relationships between audience expectations and product development in the
video games industry
Business organisations involves in the video game industry aims at satisfying the
dynamic needs and wants of the target customers. The expectations of the audiences are
considered as one of the biggest priorities for the firm involves in developing the video games. A
detailed market research entailing the demands as well as the requirements of the audience are
taken under consideration in order to lead the further product development (Callens, 2020). The
outcomes that are derived from the market research are utilised by the gaming firms in order to
facilitate the product development.
The expectations and desires of the customers are incorporated in the development of the
products so that the final outcomes can be a huge success with the same and will able to satisfy
the needs of the customers. It is the major goal of the gaming institutions to keep in mind the
wants of the customers and to develop the products and services that are accordance with the
same.

This respective phenomena has helped video game industry in maximising its growth and
sustainability from such a long period of time. The profitability of the industry has also been
increased due to the incorporation of the following strategy within the same.
It can be stated that the consumer expectations as well as the product development are
interrelated and provide the maximum competitive advantage to the organisations that adopts the
respective phenomena in their business operations.
P5 Examine the way that culture, technology and society inform the design of a specific game
The culture provides the trending attributes that needs to be amalgamated in the
facilitating the design of a particular game. It provides the necessary overview that needs to
assessed in order to develop the design according on going patterns in the industry (Nicolamaria,
2020). Culture can be characterised as an environmental force that has the ability to help the
organisation to accumulate necessary information that needs to be determines in order to initiate
the designing of the particular game.
Technology can also provide assistance in the developing the design for the games as it
provides the capitalisation of various design dimensions that can be trial and tested in order
select the one that is most suitable for the development of a particular game. Thus, helping the
organisation to choose the best possible design for the formation of a specific game in the
respective industry.
Societal norms also needs to be incorporated by the firms while designing a particular
game so that the final product does not impose implication on the societal norms. The reason
behind the same can be characterised as the importance of the products designed and developed
in the video game industry to meet the suitability criterion of the society.
P6 Evaluate the relationship between video game promotion and social and cultural context
Video game promotion is very essential in order to attract and persuade the individuals to
invest in the games developed by the business organisation. The promotion and advertising is
important in order to make a space in the society wherein the awareness pertaining to the
development of the game is enhanced within the same. This will also increase the profit of the
firm in the coming time as more and more individuals will have the necessary information about
the game and the companies will be able to leverage on the respective aspect.

P7 Prepare a presentation of research, analysis and conclusion
Research : The research was conducted on the development of games industry and
essential insights were accumulated which provided assistance in forming various derivations.
The different era of gaming industry were studies and important aspects were determined and
focused upon in order to gain a clear understanding about the gaming industry all across the
globe.
Analysis : It can be an analysed that the research exhibited that the gaming industry has
seen major progress in the last few years. The industry is growing at a good pace and has a lot of
scope for expansion as well as development. Various advanced and innovative games has been
introduced in the market environment recently and this has helped in the enhancement of gaming
culture in the world.
Conclusion : From the above analysed information and data , it can be concluded that
gaming industry has led to the enhancement of various opportunities for the individuals
interested in the respective professions. The industry is providing a lot of chances to the new
comers as well. The respective industry is domination the market and is opening the door for
various innovational developmental possibilities.
P8 Deliver a presentation that articulates theories and practices of contemporary games
development
The contemporary game development can be facilitated through the incorporation of the
following theory developed by Bruce Tuck-man :-
Tuck-man Team development theory
The respective theory highlights upon the stages that needs to be considered by the business
enterprises while facilitating the development of team. The concerned theory incorporates the
following stages :-
Forming : This is stage wherein the team members involved in the development of the
game gets to know each other.
Storming : Various ideas pertaining to the design and development of the game are
shares by the team members in this respective stage.
Norming : The concerned stage involves the formation of the polices and procedures that
will guide the execution of the work in relation with with the game development by the team
formulated to do the same (Vaudour and Heinze, 2020).

Performing : In this stage, the team members of the firm starts executing and performing
their roles and duties in order to complete the goals set in relation with the game development.
Adjourning : It can be termed as stage wherein the team members bid the final goodbye
to the team after the accomplishment of the goals.
CONCLUSION
It can be summarised that gaming industry has come a long way ion termed of
progression as well as overall development. The immense role of information technology has
contributed towards the expansion of the industry on a global platform. The society as well as
culture has also helped the industry to provide satisfaction to the requirements of the members of
the same. The promotional tactics as well as the theories for game development has also
accelerated the business operations of the organisation indulges in the gaming industry.

REFERENCES
Books and Journal
Ruffino, P. and Woodcock, J., 2020. Game workers and the empire: unionisation in the UK
video game industry. Games and Culture, p.1555412020947096.
Chaminade, C., Martin, R. and McKeever, J., 2020. When regional meets global: exploring the
nature of global innovation networks in the video game industry in Southern Sweden.
Entrepreneurship & Regional Development, pp.1-16.
Vaudour, F. and Heinze, A., 2020. Software as a service: Lessons from
Bulut, E., 2020. White Masculinity, Creative Desires, and Production Ideology in Video Game
Development. Games and Culture, p.1555412020939873.
Woodcock, J., 2020, January. Organizing in the game industry: The story of game workers unite
UK. In New Labor Forum (Vol. 29, No. 1, pp. 50-57). Sage CA: Los Angeles, CA: SAGE
Publications.
Farhana, M. and Swietlicki, D., 2020. Digitalization as a Game-Changer: A Study on Swedish
Video Game Industry. In Linnaeus Student Conference on Information Technology (LSCIT).
Callens, H., 2020. Kidfluencer marketing in the video game industry. Interactive Entertainment
Law Review, 3(1), pp.44-54.
Nicolamaria, F., 2020. Innovation in the video game industry: the role of Nintendo.