Impact of gender discrimination on the performance of an organisation: A study on Amazon

Research proposal
(Impact of gender
discrimination on the
performance of an
organisation)
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Table of Contents
Introduction......................................................................................................................................3
Literature review .............................................................................................................................3
What are the different types of discrimination within an organisation?.....................................3
What is the impact of gender discrimination on business and employee performance within
Amazon?.....................................................................................................................................3
What are the strategies adopted by Amazon for eliminating gender discrimination from the
workplace?..................................................................................................................................4
Rationale of the research .................................................................................................................5
Research Aim:.............................................................................................................................6
Research Objectives:...................................................................................................................6
Questions.....................................................................................................................................6
Potential theoretical perspective .....................................................................................................6
Potential research methodology and the methods ...........................................................................7
........................................................................................................................................................10
........................................................................................................................................................10
Considered ethics and limitations..................................................................................................10
Conclusion ....................................................................................................................................11
References......................................................................................................................................12
Books and journals....................................................................................................................12
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Introduction
Gender discrimination is affecting one's gender. It is mostly seen in the organisation
when men and women both works in a business environment it is important to be have equality
within the business environment so that their could be better equality and development of the
organisation (Nekhili, Boukadhaba, and Nagati, 2021). Further it is of various types and there are
certain strategies which can helps in removing gender discrimination among the business. Also,
this report is based on Amazon and it includes literature review, research methodology, research
aim and objectives and time horizon etc.
Literature review
What are the different types of discrimination within an organisation?
According to Valenti, (2021) There are various types of discrimination among an
organisation in men and women or with the any other thing. Further, race discrimination is the
first method which is having racial discriminations and which exist in the society and also in the
working environment of the company, in relation with the Amazon, they are not having these
discrimination in their business environment. Further, this race discrimination is one of the
biggest racial discrimination which is having most common within every organisation. The next
discrimination which can be seen in some of the organisation is gender discrimination as it
occurs when a person is treated on the basis of gender. This is the most common discrimination.
Also it acne b seen in many of the forms like failure in hiring process women are untrained and
they are not even promoted within the working environment and they are even paid less. Further,
this is seen in most of the biggest companies and it is likely to be even bigger problems which is
now a days going forward in some of the areas and companies. This study shows that women are
treated on the basis of colour and men to be fixed during the pandemic.
What is the impact of gender discrimination on business and employee performance within
Amazon?
As per the views of Camerlink, Nielsen, and Vigors, (2021) The gender discrimination is
when a women and the men both are treated not equally. As in most of the organisation it is
creating negative impact because by having gender discrimination, it decrease the satisfaction of
women and also this demotivate them towards the organisational goals and objectives and they
could not able able to achieve their goals effectively. Further, it will be resulting into the
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increasing of stress level among women and they could not able to perform their job effectively.
Further, if they could not be able to perform their job effectively then this may resulting into
increasing in their demotivation and company goals and objectives could not be achieved
effectively. By having this women would not be able to develop their efforts effectively and they
did not be able to achieve their profits and revenues. Gender discrimination is in the
organisation, could impact the performance of the organisation and by this and employees will
not be able to develop themselves. In relation with the Amazon, they are somewhat having
gender discrimination in their working environment and by this women could not able to feel
comfortable and they are paid less as compared to the men. So, further of employees are
developing their potential and productivity. So, this helps in development of the organisation
productivity and profits (Busetta, Fiorillo, and Palomba, 2021). In addition, if managers are not
focusing on the gender discrimination, them employees could not be able to work effectively and
they could not be able to achieve their profits and goals. It is seen that HR practises is in broader
organisational strategy, process and the practises and also it includes culture, organisational
climate and the policies of HR. so, it is identified that gender inequalities is the self reinforcing
system which can perpetuate discrimination and also a essential levers in order to reduce
discrimination which is identified.
What are the strategies adopted by Amazon for eliminating gender discrimination from the
workplace?
According to Gompers, Mukharlyamov, and Xuan, (2021) Some of the strategies which
are being used in the organisation is to be transparent with the organisation mission and vision.
The managers of the Amazon should have to provides proper direction and also clear the goals
and objectives of the company in front of employees who are working in the business
environment. The other strategy is to eliminate gender discrimination is to support women into
being senior role- the managers should have to provide full support to the women who are
working in a company so that they could get motivated and should perform their job effectively.
They should involve the, in decision making process and provides them opportunity to get
promoted and develops their relations with the senior managers as well. Further, they should
provide training to the employees and this will be helpful in enhancing some of the skills and
developing more effective information about a task which they have to perform within this
working environment. This helps in reducing the difference in biasses and also eliminates them
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