Investigating the Impact of Gender Equality Management in a Marketing Department of an Organisation: A Study on Ebiquity

Marketing and PR: Taught Postgraduate Provision
2021-22
AMC714 RESEARCH METHODS [15 CREDITS]: DISSERTATION
PROPOSAL FORM v1
Student Name
Proposed Topic:
Investigate the impact of gender equality management in a marketing department
of an organisation.
Research Aim:
To investigate the impact of gender equality management in a marketing
department of an organisation. A study on Ebiquity
Supervision preferences – your supervisor will be allocated to you by the staff team, nevertheless it
would be useful for us to be aware of your supervision preferences as part of this process although we cannot
guarantee that your wishes will be fulfilled. Please also note that some supervisors have extremely limited
capacity. The available supervisors are as follows:
Mark Joyce, Dr. Jessie Ren, Dr. Graeme Smith, Caroline Walsh, Dr. Richard Scullion and Lynsey Watt.
please list up to three supervisors in rank order (1 = first preference)
1)
2)
3)
Research Objectives:
 To understand the importance of gender equality in an organisation
 To evaluate the ways do gender differences affect the work and operations
of a marketing team within Ebiquity
 To identify the impact of gender equality management on a marketing
department of Ebiquity
 To determine the methods used by Ebiquity for decreasing gender
inequalities within marketing department
Research Question (s):
 What is the importance of gender equality in an organisation?
 What are the ways do gender differences affect the work and operations of
a marketing team within Ebiquity?
 What is the impact of gender equality management on a marketing
department of Ebiquity?
 What are the methods used by Ebiquity for decreasing gender inequalities
within marketing department?
Have you a draft hypothesis at this stage? If yes, list it here:

No, hypothesis will not be developed.
Have you drafted your Terms of Reference? If yes, please list them here. If
not, draft with the following points in mind
 Consider what theories you will consider in the Literature Review,
which underpin your dissertation
Research will use feminist theory in the section of literature for completing
dissertation.
 Identify the case studies to which you will apply theory
Research will select Ebiquity for conducting case study.
 Explain what secondary research you intend doing into those case
studies
Quantitative secondary research for literature review
 Describe a methodology that covers your research philosophy and
justifies your choices of techniques for primary research
Researcher will choose positivism philosophy for the evaluation of numeric data.
The technique that will be considered by researcher for primary research is
questionnaire.
 Specify how you intend to use the results of your research to critically
analyse the application of theory to the case studies, and how practice
allows you to challenge theory
Researcher will use frequency distribution analysis for critically analysing the
numerical information.
Proposed literature review themes (x4) [provide a brief justification for each theme]
 Concept of gender equality in an organisation
According to Chang and Milkman (2020), gender equality is referred as the
concept that gives equal responsibilities, opportunities and equal rights of men
and women in the organisation. In an organisation it focuses on giving equal
opportunity to each individual working in the organisation.
 Ways do gender differences affect the work and operations of a
marketing team within Ebiquity
According to Reichelt, Makovi and Sargsyan (2021), gender differences have
negative implication over operations and work of a marketing team as their
efficiency gets decreased towards work. When employees face difference on the
basis of their gender then they make mind-set of leaving organisation and the
objectives of market remain unfulfilled.
 Impact of gender equality management on a marketing department of
Ebiquity
According to Bilan and et. al., (2020), gender equality management holds great
significance within marketing department because it assists in giving equal
opportunity to each employee so that more ideas and thoughts could be generated.
 Methods used by Ebiquity for decreasing gender inequalities within