Duque PEPETIER Case Study TABLE OF CONTENTS INTRODUCTION
Added on 2021-01-02
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DUQUE PAPETIER CASESTUDY
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................12.1 Brief overview of Germany's wholesale stationery market..................................................12.2 Locate and extract annual spending on writing/ drawing materials per capita on graph......22.3 Analysing total sales of consecutive three years (2015- 2017).............................................22.4 Feasibility of business expansion in Germany along with international standards..............4b. International standards that apply to Duque............................................................................52.5 Cost of new building.............................................................................................................6a. 30 year repayment mortgage...................................................................................................6b. Recalculation of monthly cost.................................................................................................62.6 Specifying mean value of orders...........................................................................................72.7 Customer satisfaction and methods for improving responsive rate......................................7CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10APPENDICES...............................................................................................................................12Appendix 1................................................................................................................................12
INTRODUCTIONThe Duque Papertiers gross is stationer small business in Germany as the present reportwill give overview of wholesale stationery market with reference to MGCC report. This will bestating annual spending of drawing and writing materials per capita of major European countriesespecially France and Germany. In the similar aspect, it will articulate total sales of multiplecategories of three consecutive years with scatter plot, correlation and even sales forecast ofyear 2018 and 2019. Last but not least, it will show methods for improving consumer surveyresponsive rate along with descriptive statistics.2.1 Brief overview of Germany's wholesale stationery marketAs per trade association for Office Supply and Writing materials, the stationery marketof Germany is positioned in appropriate aspect. The total turnover of this industry is approx€14.8 billion per year as it is equalised to every spending on individual which is higher than€182 on annual basis. In this similar aspect, €35.2 is spent on drawing and writing materials ofGermany as it is on second position among European Union. The organizations positive attitudein industry of stationery has been underpinned through fact of more than 70% of major brand ofstationery had lead to increment in sales in year 2015. As per association of German stationerybrands has total turnover of this industry had attained growth by 3.5% among 2014 and 2015.On basis of its outcome has presence of increment in domestic demand grew by 2.5% andinternational demand faced growth by 5% (MGCC perspectives, 2018).While articulating trends and potentials, the stationery brands of Germany has the bestposition throughout the world. The stationery brands of Germany in writing and drawingmaterials have gained significant market share as it is against private labels. On the contrary, itcomprises broad range of products along with huge challenges and developments. The paperand paper related products such as document folders had expected for continuing path fordecreasing the turnover but this category of product is suffering in significant aspect withincrement in digitalisation in private and work life. However, the paper and paper relatedproducts along with brands of other category products had faced positive rate of growth likewriting instruments and office supplies as well with 5% growth in year 2015. Further, this trendwill continue in year 2016 and so on with level of import and export as it has flat trend pattern(Germany - Stationery - Market Analysis, Forecast, Size, Trends and Insights, 2018).
2.2 Locate and extract annual spending on writing/ drawing materials per capita on graphCountryYearly spendingGermany35.2Hungary9.6Italy18.6Poland8.5Switzerland35.5Austria35France35Interpretation: On basis of above graph, annual spending of writing and drawingmaterials per capita has been traced of seven European countries. It has been articulated thatSwitzerland is leading in this segment which is about 35.5 and followed by Germany andAustria. In the similar aspect, Poland, Hungary and Italy is at lowest aspect. Further, it has beenextracted that drawing and writing materials in Germany had best market share in EU countries(He and Lu, 2018).2.3 Analysing total sales of consecutive three years (2015- 2017)a. Assessing sales(Table in appendix)In year 2015, 2016 and 2017 there are multiple categories like general office supplies,printer cartridges, writing and drawing materials per capita and low cost printers etc. There isobservance that printer cartridges increased through 4% in year 2016 but opposite movementwas about 15.38% with articulation of general office supplies as in 2016 by 8% with decrement
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