Germany Stationery Market Research Reports
15 Pages2671 Words168 Views
Added on 2020-10-22
Germany Stationery Market Research Reports
Added on 2020-10-22
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Duque Papeteries
TABLE OF CONTENTSINTRODUCTION......................................................................................................................3TASK 1......................................................................................................................................3Presenting the overview of German wholesale stationery market.........................................3TASK 2......................................................................................................................................4Presenting annual spending data pertaining to writing / drawing materials per capitathrough graphs........................................................................................................................4TASK 3......................................................................................................................................5a. Stating Duque’s last three year’s financial performance in relation to Europe’s wholesalestationery market....................................................................................................................5b. Representing 2016 & 2017 sales as per the product item through mixed pie chart...........6c. Computing correlation co-efficient and presenting sales trend via scatter diagram..........6d. Forecasting total sales for the year of 2018 & 2019 using scatter diagram.......................7TASK 4......................................................................................................................................71. Assessing whether duque should expand business in Germany using pros and cons table................................................................................................................................................7b. Presenting international standards with which Duque should comply while operating atglobal level.............................................................................................................................8TASK 5......................................................................................................................................9a. Calculating monthly cost of 30 year repayment mortgage.................................................9b. Computation of monthly cost on the basis of assumption that interest rate is applied toevery month............................................................................................................................9TASK 6....................................................................................................................................10Testing hypothesis at 5% significance level........................................................................10TASK 7....................................................................................................................................11a. Defining ways to improve survey response.....................................................................11b. Calculating descriptive statistics of concerned four variables.........................................11
TASK 8....................................................................................................................................12Summarizing information in a briefly..................................................................................12REFERENCES.........................................................................................................................13
INTRODUCTION Data analysis implies for the process of evaluating gathered information in astructured way. With the motive to derive suitable information now companies make focus onapplying statistical tools in the context of large data set. In the recent times, aspectspertaining to data analysis and evaluation are highly significant for the purpose of effectualdecision making. This report is based on the case scenario of Duque which offers stationaryproducts or services to the customers. Company has established its business in the wholesalemarket of Northern France. Now, business unit is planning to explore operations in Europeancountries like Germany. In this, report will provide deeper insight about the trend ofwholesale stationary market. It will also shed light on the manner through which surveyresponse rate can be enhanced. Further, TASK 1Presenting the overview of German wholesale stationery marketMGCC report clearly presents that, under stationary market, Germany has securedleading position. In Germany, several companies are operating such as Lamy, Stadbilo etcwhich offers quality stationary products to the customers. Graph mentioned below exhibitthat, in 2015 number of stationary businesses declined from 7973 to 5200 significantly(Developments, trends and potentials in the stationery market – Malaysia and Germany,2016). For meeting customer needs and enhancing sales retailers are making focus onoffering quality as well as innovative products to the customers. Further, for improvingrecognition aspect wholesalers are focusing on using their own labels. In Germany, onlinemarketing and product offering trend is contributing in sales to the significant level. Forattaining success in German market Duque should keep in mind all such market trend oraspects.
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