Global and Cross Culture Marketing INTRODUCTION 3 TASK 3 1. Product Development 3 2. Environmental Factors, Threats and Opportunities
Added on 2020-09-03
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Global and Cross culturemarketing
INTRODUCTION...........................................................................................................................3TASK...............................................................................................................................................31. Brief background information for the product development...................................................32. Environmental factors with highlights of business opportunities and threats at new marketarea...............................................................................................................................................53. Proposed entry mode of a company and recommend appropriate one as well........................64. Marketing strategy for a company for new market with target market...................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONGlobal market has distinct shape and aspects as compared with domestic market area. Atglobalised level, chances of sustainability and higher revenue are not possible but manydiversified opportunities could be accomplished over there. At such extent, cross culture conceptlead to take place where different kinds of culture used to get evaluated as many customersalready taken place with differ needs and wants (Adek0ola and Sergi, 2016). This project isbased on global and cross culture marketing of Antimatter Games whom have deal in famousvideo game which is “Rising Storm 2: Vietnam”. Management want to launch it in India whichidentify as emerging economy in the world. In this project, major country will going toelaborated where business want to expand. Along with this, it will also reflect about the marketopportunities of new and explore area. Business will going to implement several strategies aswell for better working and expansion. TASK1. Brief background information for the product developmentDeveloped and emerging countries have a major difference that emerging countriesworking on their resources where as developed country already utilise their resources properly.In business context, managers have to target the emerging countries in respect of developed one.As emerging region always support in enhancing the sales and growth due to launching of newproduct and services over there. Chances of gaining better and appropriate revenue at suchmarket areas are more in aspect or consideration so that better and appropriate growth could begain. Whenever a firm want to expand their operations, they need to critical analyseenvironment where operations will going to explore in future. This assists them in gainingcompetitive edge and easily explores their product over there (Beck, Chapman and Palmatier,2015). Currently Indian includes several major industries which enable and support them tobecome competitive with other countries in nature: Iron and steel industry, public sector steelplan, jute industry, cotton and textile industry, sugar, fertiliser, paper, silk and petroleum andnatural gas industries. Country, GDP per capita is getting decline as compared with previous yearconsideration which need to understand by manager of every organisation when they used togrow and expand their product in any region.
Product development is a major task for many association especially at such area whennew and emerging market get target out. The current GDP rank of India is 6th where they havegross domestic production of 7.2 % during the year 2017. In near future course it is estimated toget rises with highest range in matter which suppose to be stable in near future years as well.This signify that individual in India always try to do something new over at market area and havebetter spending level as compared with others (Bird and Mendenhall, 2016). Thus, such aspectsof India define that they have appropriate economical condition so that better and suitable growthcould be underpin. Political consideration of India are also appropriate where chances of stability tend todetermine in near future as well. This will contribute in growth and development of a country.Although, political relationship of India with others also getting modify and change. PrimeMinister of India framing some more relation models with other respected regions so that theylead to reflect and provide technological advancement as well. Although, an appropriate politicalrelationship support in more and more inward as compared with outwards. The total inward of India till 2016 is $318.50 billion where they need to focus more onexpansion as well with outwards of $144.13 billion. This define that for many foreign countries,India evaluated as their major and priority region for further expansion. This could be gain justbecause of stabilize political situation in the world. As per the reports of World TradeOrganisation, India determine as emerging and develop0ing country in the world and rankamong between 20 largest and popular developing countries in the world. This indicates that theyprefer many foreign countries to invest into it and support them to grow in any field or area. Allthese points required to understand by the Antimatter games while launching their video gamein India (De Mooij, 2015). This will also support and promote in increasing the FDI of a countryas well as support in improving economical condition of a country by providing jobs andestablishment of recent and current technology. In future or passing recent years, India will going to determine as one of a youngest andyouth oriented region in the world. As all individual will going to belong to the age of 35 andsupport in generating more economical consideration for a country. Thus, as a gamingperspective Antimatter Games could launch their game over there which enable and supportthem in generating more profit and revenue and become as a successful gaming company inIndia. As per the technological aspects, India will become the one of the region where
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