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Marketing Essentials Marks and Spencer - Doc

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Added on  2020-12-29

Marketing Essentials Marks and Spencer - Doc

   Added on 2020-12-29

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Marketing Essentials
Marketing Essentials Marks and Spencer - Doc_1
Table of ContentsINTRODUCTION...........................................................................................................................3SECTION 1......................................................................................................................................3Covered in PPT.......................................................................................................................3SECTION 2......................................................................................................................................31) Comparison of 7P’s of marketing mix with other competitors..........................................32) Marketing plan to meet goals and objectives.....................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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Marketing Essentials Marks and Spencer - Doc_3
INTRODUCTIONMarketing is defined as collection of institutions and procedure for communicating,exchanging, creating and delivering offerings which has value for clients, society, partners, andconsumer at wide. It is the way of getting people interested towards company goods andservices. It refers to activities which are undertaken by organisation for promoting of goods andservices for buying and selling. This includes selling, delivering and advertising of goods tocustomers or business. This is regarded as discipline that involves actions to be taken bycompany for maintaining customers’ relationship with them. The given assignment is based onMarks and Spencer (M&S) which was founded in 1884 at Leeds, United Kingdom. It is Britishmultinational retailer that deals in home products, clothing and luxury food products. It is thelargest organisation in retail industry which has multiple stores in different places. This reporthighlights about concept of marketing along with current and future trends and differentmarketing process. There are various roles and responsibilities of marketing functions along withtheir interrelationship with others. It also covers comparison of marketing mix with othercompetitors and marketing plan for achievement of goals and objectives.SECTION 1Covered in PPTSECTION 21) Comparison of 7P’s of marketing mix with other competitorsThe comparisons of 7P’s of marketing mix with TESCO are described below:Marketing MixMarks and SpencerTESCOProductIt is top popular and retail brand inUK. It covers wide items for all agesegments such as kids, women andmen. Some of the products areclothing, footwear, accessories andothers. It also offers furniture andhome section, food and wine (Clowand James, 2013).It is offering huge category ofproducts such as beverages,technology, home products, car,baby care, clothing, jewellery,books, and entertainment. It hasown brand store such as TESCOlotus, TESCO kipa and others. Italso sell online and offline. It alsoprovides financial services to their
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