SWOT Analysis of Unilever and Impact of Key Drivers on Marketing and HR

Global Business Environment

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................3
1. SWOT analysis:.......................................................................................................................3
2. Impact of key drivers on marketing and HR............................................................................4
REFERENCES................................................................................................................................6

MAIN BODY
1. SWOT analysis:
In the business of Unilever SWOT analysis will evaluates the strength, weakness
opportunities and threats of the company. This analysis helps the Unilever to identify the internal
conditions of the business and improve their performance and productivity in the future and
present market conditions. The elements of the SWOT analysis are explained below:
Strength:
In the business of the Unilever they have the strong brand image in the international
markets. They different variety of products which fulfils the needs and wants of the customer and
attract them towards the business (Hamilton and Webster, 2018). Unilever has the ability and
capability to develop the different channels of distribution and covers each and every corner of
the world. They have the flexible pricing policy of their products and services which is the big
strength of their business which leads to the higher sales and higher profits. They have the big
strength of the employees in their business which is around 170000 across the world. According
to the continuous changes in the needs and wants of the customer they always make efforts to
introduce the innovative products and services so that the customer will get attracted towards
them.
Weakness:
The products and services of the Unilever are easily imitable so this is their weakness for
their business. Because of the close substitute of products that the people will easily replace the
products with another products mostly in the developing countries. They have the lack of strong
influence on the customer because they always depend on their retailer and which affects their
customers. The biggest weakness of the Unilever is that they operate their business activities in
the competitive market in which they have to compete with the companies like Nestle and P&G.
Opportunities:
In the business of the Unilever they have the various opportunities to expand their
business in the global market due to the increases in the standard of living which increases the
demand effective products and services at the correct place. In the present days people become
more conscious about their health so it will create the opportunity for the Unilever to gain the
large share of market by producing the healthy products and services (Doh, Luthans and Slocum,