Global Business Environment

GLOBAL BUSINESS ENVIRONMENT
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EXECUTIVE SUMMARY
Sainsbury's is a prominent player among the supermarket chains operating in the UK.
The organization faces a tough competition in the industry along with various other factors
which can be classified as the political factors, economic factors, social factors, technological
factors, legal factors and environmental factors. The factors include hike in the fuel prices,
imminent Brexit, carbon footprint contribution, changes in customer needs and behaviours, etc.
Each factor has it positive and negative impacts which have to be dealt by Sainsbury's effectively
and efficiently in order to sustain and capture the market share in the economy.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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